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<title>blogTO Recent Comments: Scooter Head: Guerilla Marketing Gone Horribly Right?</title>
<link>http://www.blogto.com/feed/recentcomments/?9488</link>
<description>Comments recently made in this post on blogTO</description>
<copyright>Copyright 2009</copyright>
<lastBuildDate>Sun, 22 Nov 2009 01:41:36 PST</lastBuildDate>
<item>
<title>ER</title>
<description><![CDATA[
I think everyone's reading too much into this Vespa head thing. Its a fun, cute concept and its not meant to classify or objectify us. Definition of gorilla marketing: "Unconventional marketing intended to get maximum results from minimal resources." ....and it has certainly acheived that otherwise it wouldnt be the topic of discussion here.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c286675</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c286675</guid>
<category>Toronto, City</category>
<pubDate>Mon, 02 Jun 2008 21:05:48 PDT</pubDate>
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<title>guerilla marketing</title>
<description><![CDATA[
I disagree that the vespa ads are a form of guerilla marketing. Vespa has spent alot of money for this huge campaign which would more likely be classified as *gorilla* marketing. But guerilla marketing is about being frugal. I do think the campaign is creative though, and it is most certainly effective in getting attention.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c285965</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c285965</guid>
<category>Toronto, City</category>
<pubDate>Fri, 30 May 2008 13:49:47 PDT</pubDate>
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<title>UnionStayshyn</title>
<description><![CDATA[
"we recognize and fight for psychic autonomy and liberty of conciousness."

That crap is better than the LOLCATS! ]]>
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<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c285280</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c285280</guid>
<category>Toronto, City</category>
<pubDate>Wed, 28 May 2008 21:50:48 PDT</pubDate>
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<title>NO CC</title>
<description><![CDATA[
C'MON PEOPLE,WHAT DO YOU THINK HARLEY'S BEEN DOING FOR THE PAST 80 YEARS OR SO?BRAINWASHING YOU INTO THE "ELITE"AND PAY RIDICULOUS PRICES FOR SOMETHING GRACED WITH A HARLEY LOGO.AT LEAST THE VESPA HAS A HISTORY OF ECONOMICAL,RELIABLE TRANSPORTATION.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c284207</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c284207</guid>
<category>Toronto, City</category>
<pubDate>Fri, 23 May 2008 16:52:57 PDT</pubDate>
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<title>Ibraheem Youssef</title>
<description><![CDATA[
This is a pretty neat stunt by Vespa, slapping banksy right back in the face!]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c280866</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c280866</guid>
<category>Toronto, City</category>
<pubDate>Wed, 07 May 2008 16:35:16 PDT</pubDate>
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<title>sobo</title>
<description><![CDATA[
wish i came up with it.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c280861</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c280861</guid>
<category>Toronto, City</category>
<pubDate>Wed, 07 May 2008 16:27:46 PDT</pubDate>
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<title>Lexander</title>
<description><![CDATA[
Personally, I think this is an example of guerrilla marketing doing exactly what it is designed to do and doing it well. It's stirring up "controversy"   and making people talk. The saying ?there?s no such thing as bad press? springs to mind. The campaign is getting tongues wagging and getting the brand noticed. The actual images being used and the way they are positioned and located, are well thought out and aesthetically pleasing. Of course it?s illegal, that's the whole point. I salute Vespa for trying an alternative campaign method.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c280851</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c280851</guid>
<category>Toronto, City</category>
<pubDate>Wed, 07 May 2008 15:47:31 PDT</pubDate>
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<title>Tony</title>
<description><![CDATA[
Nice. A cool new way to reach the target. They aren't always interested in "ads", so this sneaks up on them.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c280844</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c280844</guid>
<category>Toronto, City</category>
<pubDate>Wed, 07 May 2008 15:21:25 PDT</pubDate>
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<title>Steve</title>
<description><![CDATA[
If Guerrilla Marketing is sooo 2006, then knee-jerk anti-corporate reactions are sooooo 2001. 

Odd that this gets derrided so quickly, yet Apple seems to keep all it's "street cred" no matter how big they get, and how much their ads try to sell the  brand = identity message.

Get over it. Whether you like these ads or not, it shouldn't have any impact on how you view Vespas (the product, not the company). 

Also +1 for die-enormous's and Ry Tron's comments. ]]>
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<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278780</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278780</guid>
<category>Toronto, City</category>
<pubDate>Sat, 26 Apr 2008 18:15:48 PDT</pubDate>
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<title>Corey</title>
<description><![CDATA[
I run a small Vintage Vespa shop from my home and there is an ad for this around the corner from me. I bet that was thought out well.
I have to admit the first time I saw it I just thought it was cool graffiti because it is on a building with other graffiti.
Then I realized the headset was the same as the new Vespa S.
It kind of freaks me out a bit.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278406</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278406</guid>
<category>Toronto, City</category>
<pubDate>Fri, 25 Apr 2008 18:19:20 PDT</pubDate>
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<title>scott</title>
<description><![CDATA[
A few of these popped up down the street from me in Ottawa on the side of a building. A friend from work noticed them and told me, he knows I have an old vespa scooter. I think the only missing part of the advertising is the total lack of the vespa brand. I think to the scooter unfamiliar person, its just some weird street art and doesn't do much...]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278384</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278384</guid>
<category>Toronto, City</category>
<pubDate>Fri, 25 Apr 2008 16:19:14 PDT</pubDate>
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<title>Jerrold</title>
<description><![CDATA[
@ die-enormous

Because you're the first anonymous troll to feel compelled to make such a lame, insulting remark? Just a guess.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278297</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278297</guid>
<category>Toronto, City</category>
<pubDate>Fri, 25 Apr 2008 13:23:22 PDT</pubDate>
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<title>Unabashed Opinion</title>
<description><![CDATA[
It would be true guerrilla marketing if potential customers - the aforementioned hipsters - were picked up and given rides by people (presumably "hip hotties") on these new Vespas. As for corporations trying to be hip themselves by employing wheatpasters and faux ironic postmodern posters? Give me a brake... err... break!]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278248</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278248</guid>
<category>Toronto, City</category>
<pubDate>Fri, 25 Apr 2008 09:07:37 PDT</pubDate>
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<title>die-enormous</title>
<description><![CDATA[
teardrops!

Why has nobody commented on the fact that this post is poorly written and uses the same level of analysis that a 15 year old would use after reading three late-90s editions of Adbusters?]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278245</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278245</guid>
<category>Toronto, City</category>
<pubDate>Fri, 25 Apr 2008 07:55:29 PDT</pubDate>
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<item>
<title>Chris Orbz</title>
<description><![CDATA[
I'm 110% pro-graffiti and to me this is just more corporate vandalism of my city.

I liked Vespa more before this.  Now they feel dirty to me, like Pepsi or something.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278241</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278241</guid>
<category>Toronto, City</category>
<pubDate>Fri, 25 Apr 2008 07:22:05 PDT</pubDate>
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<title>torvum</title>
<description><![CDATA[
The ads are pretty cool and somewhat original.  Definitely going to give credit to vespa on this one.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278204</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278204</guid>
<category>Toronto, City</category>
<pubDate>Fri, 25 Apr 2008 02:09:05 PDT</pubDate>
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<title>Eric</title>
<description><![CDATA[
Does anyone know how I can remove any of these safely? The one on the Sam the Record Man store really bothers me.  It is stuck on the (marble, stone, slate?) surface quite firmly, and I was unable to remove it with my fingernails (surprise, surprise).]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278190</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278190</guid>
<category>Toronto, City</category>
<pubDate>Fri, 25 Apr 2008 00:05:05 PDT</pubDate>
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<title>rek</title>
<description><![CDATA[
Guerrilla marketing is only cool when you're the one doing it. Otherwise you're tricking people.

It's hardly hypocritical to like something like this when you think it's genuine, but change your mind when you find out it was calculated to make you think it's genuine while selling you a scooter. Imagine seeing the Mona Lisa for the first time, then your eye catches the Colgate logo in the corner and the feeling is gone.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278118</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278118</guid>
<category>Toronto, City</category>
<pubDate>Thu, 24 Apr 2008 17:21:58 PDT</pubDate>
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<title>Andrew la Fleur</title>
<description><![CDATA[
Guerilla Marketing is soooo 2006.]]>
</description>
<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278109</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278109</guid>
<category>Toronto, City</category>
<pubDate>Thu, 24 Apr 2008 16:34:50 PDT</pubDate>
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<title>Jerrold</title>
<description><![CDATA[
@Ben

Not likely :)

This is an unique occurrence today. It involves a Toronto-based artist, the street art/advertising fusion, etc. Make it worth discussing, I think.]]>
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<link>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278092</link>
<guid>http://www.blogto.com/city/2008/04/scooter_head_guerilla_marketing_gone_horribly_right/#c278092</guid>
<category>Toronto, City</category>
<pubDate>Thu, 24 Apr 2008 15:05:19 PDT</pubDate>
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