Lululemon is opening its first men's store in Toronto

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Lululemon may have just opened up a fancy new outpost on Queen Street West, but the Vancouver-based athleisure company is going to be debuting a new men's store later this year.

This really comes as no surprise, considering back in 2013, lululemon announced it'd be rolling out men's stores by 2016.

There's already one in Manhattan's Soho neighbourhood. And instead of focusing solely on yoga and wellness, the lululemon men Instagram feed seems to exude a stereotypically masculine vibe thanks to photos of beer, strength training and sports.

The Toronto location is slated to open at 96 Ossington Ave. (in the current Harley Davidson-themed cafe space) in November.

Photo via @lululemon.