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Fashion & Style

Cyclists descend on Dundas West for jeans and PBR

Posted by Guest Contributor / August 19, 2011

Levis Commuter jeansIf the barricade of fixed gear bikes fenced outside of Dundas West's Lost and Found last night was any indication, the launch of the new Commuter collection by Levi's was a freewheeling success.

The line, which features reworked 511 skinnys for the Ford-maddening cyclist, are designed to make commuting more breezy, no, literally. The pants, in Indigo, Chinchilla and a charcoal grey, come equipped with high def features like an antimicrobial sanitizing technology, water repellence; what they call NanoSphere technology, 3M reflective piping, a waistband to hold your Kryptonite, a higher rise in the back to keep plumber's butt on the dl and not to mention the reinforced crotch, keeping your private wear and tear to a minimum.

Levis Commuter jeansLost and Found, which is carrying the collection, clearly knows their urban commuters well, with copies of The Grid and our Toronto maps stuffed in the secret compartments of the Indigo jackets, also part of the line and on display. And of course, Pabst, the Dundas West beacon of urbanite hipstordom, and the only saving grace in an overly packed and underly ac'd party, forcing most people to use the icy cans as their own cooling technology.

Unfortunately there was no evidence of water gun fights last night, promised on the invite and meant to prove that the pants are as slick as they claim to be, but maybe I'll ask for one on my next trip in.

Levis Commuter jeans20110818-levis-5.jpgLevis Commuter jeansLevis Commuter jeansLevis Commuter jeansLevis Commuter jeansWriting by Nicki Bahrampour. Photos by Jesse Milns.

Discussion

23 Comments

Loper / August 19, 2011 at 12:51 pm
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They should just call these 511hipster... despite that, The 511's \are the best cut they've had since the 501 and a cycling reinforced 511, despite the target market, is a welcome addition. Kudos to Levis for always being current and trendy regardless of the decade.
jameson / August 19, 2011 at 01:24 pm
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What do these cost? I really dislike having the crotch area of my jeans wear out...Maybe the ladies like it, not too sure.
$ / August 19, 2011 at 01:29 pm
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I think standard Levis price. The link above has most at $78.
Mike / August 19, 2011 at 02:14 pm
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these used to be cool
Richard replying to a comment from Mike / August 19, 2011 at 02:42 pm
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Just like PBR and Dundas W.
Mike / August 19, 2011 at 02:45 pm
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Just like the name Richard
beeranddogs / August 19, 2011 at 03:07 pm
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Hey, they should also be serving the "original Icelandinc" No Frills dogs on wonderbread to go with the PBR piss
MrPotato / August 19, 2011 at 03:10 pm
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Did they have potatos?
McRib / August 19, 2011 at 03:16 pm
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Are these also available at other retail outlets, or does one have to mingle with PBR-swilling retards to get them?
_n replying to a comment from jameson / August 19, 2011 at 03:22 pm
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Nope we (the ladies) don't like the crotch area of our pants wearing out from cycling either.
Tom / August 19, 2011 at 03:27 pm
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Lamest thing ever
le_jenk / August 19, 2011 at 03:46 pm
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They should really make a Levis cycling skin suit
hammy / August 19, 2011 at 03:51 pm
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i drink pbr cause its cheap.
why would i get good beer when i m gonna crush the 24 myself?

pbr, fixie, tight pants,shitty tattoos......
you know its ok to ride a fixie and not live out all the stereotypes

dance puppets dance!!
abe / August 19, 2011 at 04:34 pm
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okay, step one is getting them in one place. call in the demolition crew.
cultureshot / August 19, 2011 at 05:05 pm
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You know what's even more annoying than people who try hard to be cool? People who try hard to point out how everyone's trying hard to be cool.
Chino replying to a comment from jameson / August 19, 2011 at 07:03 pm
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they're retailing for $98. the features are worth the price.
nothard replying to a comment from cultureshot / August 19, 2011 at 08:09 pm
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it's not that hard to point it out, actually, it's pretty easy :)
meatball head / August 19, 2011 at 08:37 pm
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Woah, 2nd pic - would you just look at all those top knots!

the jeans seem a wee gimmicky
abe replying to a comment from cultureshot / August 19, 2011 at 08:49 pm
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What's wrong, did you buy a pair in every colour then bike down ossington like you really don't give a shit? Don't forget the wayfarers.
DeepV / August 20, 2011 at 02:11 am
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moustaches too.
pbr moustache skinny jeans fixed gear bike wayfarer am appy design job etc
w-hat replying to a comment from hammy / August 20, 2011 at 07:55 am
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Because you are going to drink 24 of them? Cheap beer is for kids and the underemployed.gggg
Greg / August 22, 2011 at 01:45 pm
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Get these wankers out of our city, Seriously.
Chach / February 7, 2012 at 11:11 am
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PBR is terrible beer. There's a few local brews that are far better with similar attributes. Great Lakes Golden Horseshoe, Old Credit Pale Pilsner, Wellington's Trailhead, Steamwhistle, and the list goes on.

Instead they're drinking Sapporo's beer. Might as well be drinking Bud. Same mindlessness, but of a different pop culture faction.

I bet half these people think Tom Waits drinks it, or that it's some dirty greasers beer in south central America. Where life is more simple and you get dirty.

lol, the f$%#

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