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Fashion & Style

Pop Go The Pop-Up Shops from Holt Renfrew, the Burroughes Designer Department Store and Beyond

Posted by Briony / December 4, 2009

Holt Renfrew Pop Up StoreToronto shoppers too holiday-zonked to seek out unique treasures or independent vendors can find them more easily this weekend at the pop-up shops that have become ubiquitous throughout the city.

I visited the Holt Renfrew pop-up store at 560 King Street West and the opening of the Burroughes Building Designer Department Store being thrown by designer Philip Sparks and NOW's Andrew Sardone.

Holt Renfrew Pop Up StoreEach took a different approach. Holt's went stealth-style, and didn't actually use any Holt Renfrew branding in their pop-up space in the Fashion House condo offices, according to Holt Renfrew vice-president Barbara Atkin. "We wanted to target the people who might say, 'Oh, that big expensive store, it's not me, all the way up there on Bloor,'" she says. "So it was totally about stealth!"

Holt Renfrew Pop Up StoreThe wares are curated to be a unisex shopping experience--many of the pieces have an andro feel and would work for that guy or gal on your nice list. This is the future of fashion, says Atkin, and the pop-up shop--which runs until Sunday--allowed her to follow that feeling more easily than the very modular lay-out of a Holt's department store. And the space has an appropriately found-objects feel, with Atkin using old doors, ladders, and drawers.

Holt Renfrew Pop Up StoreThe pieces aren't discounted, which will give Atkin a feel for whether the King Street and Queen Street crowd will pay full price for the Holt's wares.

Holt Renfrew Pop Up StoreHolt Renfrew Pop Up StoreThis selective approach was echoed in the Burroughes Designer Department Store that debuted this weekend on the first floor of the Burroughes Building, and runs through Sunday. "We didn't want to do a sample sale, or sell crafts--we wanted it to be more of a department store feel," said co-organizer Sparks.
Burroughes Pop Up StoreBurroughes Pop Up StoreHe also didn't want too many vendors selling the same thing, so the small selection of vendors are selling everything from purses and clothes to chocolates and handcream. One of our favourite offerings was the old-fashioned glass bottles that work handily as a reuable waterbottle from Poa Studio, and Katie Muth's lovely cards.

Burroughes Pop Up StoreBurroughes Pop Up StoreHere are some other pop-up stores going on this weekend and beyond:

THE LOFT

Saturday, December 5th and Sunday, December 6th: 11 am - 7 pm
52 St. Lawrence Street, Unit #324

Psalms 91:1 Accessories, Brazen Hussy dresses, 442 McAdam handbags, and Aime by Monica Mei womenswear will be sold while shoppers enjoy champagne, cupcakes, and mini-make-overs.

LAB POP-UP SALE DOES THE RED LIGHT

Sunday, December 13: 2pm to 5pm
1185 Dundas Street West

DJ Stuberman will be playing records as shoppers peruse the vintage wares from LAB.

TYKETHREADS.COM

Friday and Saturday, Dec. 11 & 12, 10 am to 7 pm
1390 Danforth Avenue

Those who need something for the little one in their life can hit the pop-up location of this online retailer for stuff from Appaman, Ben Sherman, Knuckleheads, Kid Brother, and House of Mongrel.

Photos by Jonathan Loek.

Discussion

3 Comments

matts / December 4, 2009 at 2:58 PM
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"So it was totally about stealth!" - until they saw the price tags, that is.


Just another way to make us buy more stuff we don't need. Happy Holidays!

ShopGal / December 5, 2009 at 9:18 AM
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Nice post Briony. Haven't been to many pop up shops but they're very NY aren't they? They're a neat way for a biz to test a market, and for some, I bet, a more cost-effective alternative to the permanent bricks and mortar of a retail space. But I sure hope Atkin is wrong about their being the future of fashion because if they are then our independent shopping strips could completely erode....

Shopsterium / December 5, 2009 at 12:56 PM
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I was there on Thursday and I have some exclusives from Barbara Atkin (VP Fashion Direction) and Jackie Charest (Marketing Director).
Come check it out!
shopsterium.blogspot.com

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