How (Not) To Be Canada's Next Top Model
Over 500 young women between 18 and 23 years old attended an open casting call for Canada's Next Top Model at Fairview Mall last Friday.
Casting agent Elmer Olsen (pictured above) was on hand to meet potential candidates for season three of the popular TV show.
"I'm looking for the right body," said Olsen. "I can tell instantly if the body is right or wrong for us. Next thing I look at is the face. Is it photogenic? Then does she have the walk?"
Most model hopefuls lined up for over three hours to spend about three minutes with Olsen, who asked them a few brief questions, got them to show their walk and try to impress him with their charm.
Over 4,000 women across Canada have auditioned for their shot at fame and fortune. The casting tour began January 16 in Vancouver and hit shopping malls in Edmonton, Halifax and Montreal before Friday's stop in Toronto. I bet Fairview Mall hasn't seen such lineups since the opening of the Apple Store.
Ten women will be chosen to compete on TV for the title of Canada's Next Top Model. The winner will score a contract with Elmer Olsen Modelling Agency, a $100,000 beauty contract from Procter & Gamble and appear in a feature editorial spread in FASHION magazine.

One model hopeful, Carolyn-Mila Shariff, 21, caught my eye in the crowd. At six-foot tall with red hair and a big smile, she stood out in the crowd (below, right).
Shariff took the day off work to attend the open casting call. "All my friends kept harassing me to try out," said Shariff, who works as a stylist at Fashion Crimes on Queen St. W.
"I used to watch America's Next Top Model, but there were too many girls being catty with each other. I'm here to show that you can be a happy, positive person, and that you can have tons of self-esteem without being a total bitch."
Shariff is in her fourth year of studying theatre production at York University. I asked her about her outfit, which she said is mostly vintage.
"This dress I paid eight dollars for at Value Village. My bag cost five dollars. And I got my shoes in London for twenty dollars.
"You don't need to spend a lot of money or wear designer clothes to be in fashion. It's about taking small elements and making them your own."
As I walked down the huge lineup of model hopefuls, I encountered Chelsea Muir, 20, from Ottawa (pictured below, left) and Deverell Reid, 22, from Toronto. While they never met before, they seemed instant friends after waiting in line together. I asked them about their outfits and why they want to be Canada's Next Top Model.
"I'm just trying this out," admitted Reid, a third-year nursing student at York University. "My mom is a fashion designer and both she and my sister were models."
Reid actually works at Fairview Mall, at the Footlocker store. Her purple top ($20) is from Urban Behaviour. She got her skirt (on sale for $10) from Costa Blanca. Her shoes ($25) from Payless. Her earrings ($5) are from Arden.
"My friend Diondra did my hair yesterday," said Reid. "It took six hours."
Muir's sense of style is much different from Reid. Or the vintage chic of Shariff. "It's been my dream for a while," said Muir, a hairstylist at Amalfi Spa in Ottawa. "You get to travel, have fun and be with different people. And I like being in the fashion world, trying different styles."
I asked her about her hair and outfit. "I did my hair myself. My red dress ($475) is by Marciano, my shoes($140) were from Aldo, my purse ($120 on sale) from Guess, my earrings ($10) from Arden and my watch ($1,200) from Dolce & Gabana.
Further down the line I met Ashley Ross-Arsenault, 21, who made a four-hour drive from Sudbury with her mom Carla (pictured above) for the chance to launch a new career in the fashion industry.
"This is my summer outfit," explained the young Miss Ross-Arsenault, who is in her third year of theatre studies in Laurentian University. "Living in Sudbury, most of my clothes are much warmer."
"I think she's perfect," enthused Mrs. Ross-Arsenault. "I hope they can see that."
Unfortunately for her, she didn't fit the "perfect" requirements for a woman, according to the show. At five-foot-seven-and-a-half (without her shoes) she came up half an inch too short.
A blonde Carlee Virolainen, 23 (pictured right) made the trek from Pickering, Ont. and faced a similar fate.
"I'm three centimeters too short, but I've got the walk and a big personality," she assured me. "And I can rock it in six-inch heels.
"It's not fair. Kate Moss is five-foot-six-and-a-half."
Joining her in the too-short department was Alexandra Hertz, 21 (right) who travelled to Toronto from Guelph, Ont. for this opportunity.
Knowing she was too short, she lined up for three-and-a-half hours anyway. "Cause now I can say I tried," said Hertz.

One guy tried to sneak into the auditions.
Celebrity blogger Zack Taylor, perhaps best known for his Hot or Not Gossip website, got the crowd's attention when he made a big splash on the makeshift runway (above).
He looked smashing, doing his best Armani catwalk strut in a borrowed bikini top.
But I doubt that even Olsen would deviate from his strict ideas of what makes a fashion model. Who makes up these rules anyway?
Although the open casting call started at 2 p.m., several young women, hoping to get a jump on the crowd, arrived much earlier.
"Three girls arrived at the mall at 3 a.m., a full four hours before the mall even opened," said Jonathan Biback, Fairview Mall's special project assistant.
By the time Olsen got to see them, they had been waiting 11 hours. Some were standing in their heels the entire time.
Others came in their Uggs or other winter footwear and changed just before their moment verité.

The long wait proved a bit much for one young woman. By 4 p.m. a group of sighs and gasps came from the crowd as one young woman collapsed and fainted in the excitement.
Mall security was quick on the scene to ensure her safety. Soon a police officer came by to make sure things were alright until the paramedics came to take her away on a stretcher for observation.
Her grandmother travelled with her all the way from the Woodstock-Ingersol area to try out for the show. Must have been a really long day for both of them. At least she made a good floor model.
Here's a photo slideshow with more images taken at the audition at Fairview Mall:
Photos by Roger Cullman.
Comments (28)
So when will the modelling industry stop ignoring so-called "non-standard size" designers? Allison Izu, for example, designs denim with 27" and 31" inseams and higher knee breaks, meaning that none of the girls who tried out for Top Model would ever fit into them AND make them look like full length pants.
I think it's hillarious that some still think modelling is a real job. Laughable. "Oh, no, you don't understand! We had to get up at 5am for the beach shoot and the water was freezing and I had to hold the pose for so long my neck was killing me!" Funny, I tell you.
Makes a good floor model? Come on, that's in poor taste. I know, you're trying to be irreverent, but you didn't display much tact there.
that's because he is. :)
why is this article called how NOT to become canada's next top model?
I'll defend fashion shows on the basis that it's art, and clothes whether you agree or not, is art.
But let's be honest, the model industry is a little silly and damaging to women physically and psycologicaly.
I'll also agree with Phil that posting that fainted woman's picture was in bad taste. For a second there i thought i was reading The SUN Newspaper :(
You may not be far off. Canoe's Jam! Showbiz covered the Edmonton Mall casting call. Olsen is quoted there: "Western Canada is well known for its good-looking women," he said during a short break between judgments. "I've seen lots of tall girls - some lean cuisine."
...And this gem: "They have to be tall, have great legs - no hips, long neck, broad shoulders," he said.
Sounds like he's describing a football player.
How NOT to become Canada's Next Top Model?
Um... that's easy.
#1. Your chances are slim-to-none in the first place.
#2: You're too short so don't bother entering.
#3: You don't fit the "fashion mold" body size.
#4: Ingesting nothing but RedBull all afternoon before the audition is a no-no.
Any other reasons you can think of?
So whats up with the web page I don't see any new ones picks for 2009 when they going to show some pictures of the modeling event in Edmonton, all they covered was Toronto, no exposure for all the beautiful hopefuls in Edmonton or Vancouver, wow!! Poors girls at least they could of shown a few of the auditions there is nothing on thier web page to show they even had any auditions anywhere else but Toronto;..booh
I guess it's their choice to only show their Toronto coverage of the model search. Being in Toronto myself, and writing for a Toronto blog, that's all we covered too. Perhaps search for some local media coverage in Edmonton or Vancouver to see some more. I guess they do things their own way. Maybe they're saving up the hype for the show itself?
Congratulations! As if Gloria cares.
However, maybe you should pawn it and invest in some education....I haven't put the dollar sign on the wrong side since I was in the 2nd grade....not to mention you misspelled "isn't"...nice job coco.
Dammit! My friend have been harassing me since september to try out! York went on strike so I left to London. Oh well.. Maybe next year?
You think this was bad? At the America's Next Top Model Auditions in New York City a riot broke out. Insanity!
More about the bedlam in New York Times story.
I think your comment was extremely rude. As is this article. Im sure every idiotic person who mocks the modeling industry supports various other pointless crazes- singing, playing sports- modeling is just as much a career as any of those. I find this article particularly distastful becuase it mentions the price of the auditionees outfits as if a cheap outfit entails that a person should or should not be a model. In reality times are hard if your broke your broke all the more reason to become a model! I for one am 6'1 and happen to think that modeling is an outlet for people blessed enough to be different, and those few people should enjoy it becuase its hard being a 6 foot female, i would rather walk around with the stigma of a model than a giant. You short people have your thing give us ours and DONT HATE!
Maybe you should invest in some education. Canada is a bilingual country, and if you've ever studied french you will realize that Gloria is likely from the french speaking community, where they always put the $ after the amount.
And about the more money than brains comment, what busniess is it of yours where someone else spends their money anyway?
Who's the impossibly gay fellow who appears to be in all the publicity photos, but is not described as a judge?
tha states has a contest for models 35 and older..maybe canada should..but in vancouver..i live on vancouver island..im 45..but my 20 yr old daughter and i have been asked if we are sisrers..an idea..thank you zena
you have no idea what your saying. modeling is one of the hardest and most competative jobs out there. i would love to see u try and survive one day on the runway. people like you, who just listen to the bullshit other people tell you are so nieve and can't understand anything. honestly fuck you. stop being such a smartass. :)
I have a $1600 mortage payment from Scotiabank... Guess when that is finally payed off I am going to run out and buy myself a Chanel watch, LOL!














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