Deconstructing Denim

After a school field trip to Holt Renfrew yesterday I sauntered on up to the denim section. I'm used to seeing the $300 (plus) price shockers on the receipt but one thing I have never been able to wrap my brain around is paying full prices for holes. Seriously, holey jeans!

Why would I pay full price for holes? I know they look cool but how long would I really be able to wear holey jeans around? I certainly can't wear them to my parent's house. I can just imagine my mother saying, "Nicole, did you know there are holes in your jeans? You shouldn't go out of the house like that."

So now the guilt involved with buying reconstructed or distressed denim can be dissolved because we can do it ourselves. Vancouver denim company, Dish Jeans, has created a cool Finishing Guide on their website with step-by-step instructions on how to create a vintage fade, whiskers on the front of the jeans, surface abrasion, creases, tints, stains, and yes, even those darn holes. The online guide has video demonstrations but if you need to have a handy copy of your own just use the printable pdf copy.

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Or you can check out Gap Stores for funky jeans. I have got pair of nice "holey jeans" today (Loose Straight Fit) for ONLY $24.99 (original price $89.99) at their Eaton Center store. Now, that's Holey Cheap! LOL

Posted by: Tyson Williams at October 25, 2006 2:08 PM

I've just come back from London where everyone is wearing Skinny Jeans and Boyfriend jeans!
I bought a pair of dark denim Ruby skinny jeans 130/$275, They are so soft and fit fantastic with little ruby's on the back pockets! A true British denim brand to bring back to Toronto.
You can buy them online at www.ilovejeans.com thankfully they ship worldwide.

Posted by: Samantha Applebaum at October 25, 2006 5:38 PM

My jeans have paint stains and worn out parts because I actually wear them regularly and make stuff in them.

This fake "oh look at me, I'm handy" jeans just piss me off.

Posted by: Jeremy Wilson at October 26, 2006 12:34 PM

I really don't get the love of holey jeans ... the holes only mean I can wear them to fewer places (i.e. work, any place no one is going to think it's fashionable to look like they fell off a truck). I'd rather get more bang for my buck.

Posted by: Gloria at October 27, 2006 6:49 AM

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