Meet Joe Fresh
In the midst of all the foreign invasion taking place when it comes to inexpensive trendy fashion, Joe Mimran has decided to throw his gauntlet into the game by launching Joe Fresh Style.
Joe Mimram, the mind behind such clean contemporary looks such as Alfred Sung, Club Monaco and Caban has done it again. Having partnered up previously with the President's Choice Home Collection, it made sense that when Superstore wanted to launch a lifestyle brand that they looked no further than Joe Mimram. Crisp separates, pants and jackets make up part of his newest Joe Fresh Style spring collection.
With the most expensive thing being a miltary style peacoat at $39, everyone can afford to look preppy cool. Don't worry, fashions are not restricted to just the women, there is a men's collection as well.
Joe can be found at the nearest Superstore, Dufferin Street at Steeles Avenue. (416) 665-3209
Comments (6)
The model, featured in the picture above, is quite striking.
I found these Superstores very strange at first, but I must admit, they are pretty cool and I'll probably check out this new clothing line.
I'm unsure if they've brought in major amounts of stock, but last time I was in that store (last month), the selection was sparse. With only one store, the pickings had been reduced to rather slim. Great prices though.
The joe fresh line I find is well coordinated so many items that go together, they are made for real womans curves, are trendy and have great value, I shop there alot.
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