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Fashion Stores

So Hip it Hurts

Posted by Staff / Posted on August 3, 2011

So Hip it HurtsSo Hip it Hurts holds legend status in Toronto having been around for 20-something years. Like the other classic, long-term shops, So Hip stocks up on the hard-to-get brands and decks and holds true with reliable customer service to continue to pioneer and steer Toronto's skate scene.

So Hip it HurtsSo Hip it HurtsSo Hip it HurtsSo Hip it HurtsSo Hip it HurtsSo Hip it HurtsSo Hip it HurtsSo Hip it HurtsSo Hip it HurtsPhotos by Jesse Milns



Neil Austen / August 3, 2011 at 12:30 pm
Three lines?
Rob Gonzalez / August 18, 2011 at 11:36 am
Seriously disappointing. I'm 36 and started skating when I was 12. I can honestly say that I've never stepped into a more inviting, friendly, and knowledgeable skateshop in my life. Sonia and Paul, the owners, go out of their way to ensure everyone walks out happy. Also, let's not forget the fully stocked bar behind the register, and the details put into their in-store displays. So Hip It Hurts is an institution!
illegalskateshit / August 19, 2011 at 04:41 pm
Yes there is an illegal bar at So Hip It Hurts. Also they dont ID with their "purchase over $50 get a free beer" offer.

For shame so hip, for shame.
Rob Gonzalez replying to a comment from illegalskateshit / August 24, 2011 at 12:05 pm
There's nothing illegal about having a bar on private property. It'd only be against the law if they SOLD the booze, which they don't.
illegalskateshit replying to a comment from Rob Gonzalez / September 2, 2011 at 03:27 pm
they are offering beers to under-agers.......whether they pay for it or not its still illegal Rob
COURTNEY LOVE / September 11, 2011 at 12:28 pm
IT'S 100$ ACTUALLY... get you're fucking facts straight before you act like you know what you're talking about douche bag, illegal or not eat shit you fucking kikes get a life.
F-TDOT HATERS / September 30, 2011 at 06:18 pm
let them keep hating, one person shouldnt get us down on the best skate shop in toronto hands down, anyone with a non tainted judgmental mind walks in there takes one look and these humble people just like ourselves doing what they love and taking us along for the ride with them.. big ups so hip!! miss shawn that guys was the sickesttttt ever!!!
Brett replying to a comment from Rob Gonzalez / July 30, 2012 at 11:55 am
Like Street boards? Started new line of Skateboards called Pieeye Skateboards can see them on facebook. Shortly will be at online store The Fun Shoppe . They are priced at wholesale prices and come with grip tape, made in Canada of 100 percent maple and multi- colour . Check it out, they Rock!
Joseph / October 7, 2012 at 10:37 pm
err… I bought a pair of vans last time I was there and their service was amazing, they offered me jager but before they did they asked for my ID… so they offered me a free root beer instead~
yo / January 29, 2014 at 08:16 pm
Far from #1 that's for sure.

i've ran into some friendly smiling faces in this place...but i've also ran into arrogant workers who aren't even aware of what they sell, and so cocksure a bout it. it's one of the few places that carry clear grip tape and when i asked for it he was so certain they didn't-refused to look when i said i purchased it before..luckily another guy came around the corner and then pulled up the roll/sheet from behind the desk. the guys that was hepful prob doesn't get enough credit/$ while the other guy needs a few backhanders! boo! servive is general..far from personalized, just looking to make a sale.
Murray / November 14, 2014 at 04:21 pm
Went there today - kick arse shop. Bought my 11 year old the coolest skate board and got great service. For an almost 50 year old guy in a suit they gave me great help and the attitude was laid back casual but informative. Happy to part with my money at this store. Had a browse while they put the board together and found the clothes and shoes pretty ideal. Will be back.... Only bad experience was no one offered me a drink. Hmph.

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