Poor Little Rich Girl

Poor Little Rich Girl

Poor Little Rich Girl is packed with party-dresses, providing girly-girls with a sea of tulle, sequins, ruffles, and jewels for their next big event. (Or, if you're me, brunch.)

The racks contain a surprising mix of brands. There are the more flamboyant, prom-appropriate poufs from the likes of Betsey Johnson , but there's also a nice ratio of more fashion-forward frocks by contemporary lines like Voom and Dolce Vita .

Poor Little Rich Girl

Then you have, of course, your standard-issue Nicole Miller , Shoshanna , and BCBG Max Azria .

Separates like Guido and Mary jeans, Line cashmere, Mackage coats, and Lush shirts are here, too, but dresses are co-owners Lynn Conway and Sarah Puppi's passion.

Poor Little Rich Girl

"Buying a dress is a treat--it's more of an experience," said Conway. "You almost become friends with the person helping you, and they treat you more like it's an experience."

If you're into the body-con trend, there are bandage dresses from Shoshanna ($369), or if you prefer something chic, there's a black matte sequin tank dress from Mink Pink ($129), Dolce Vita's super-short raw silk romper ($260), or Black Halo 's one-shoulder sheath with a feathered neckline ($455).

Poor Little Rich Girl

(On the other end of the taste spectrum were some horrifying Betsey Johnson pieces, which looked like a parody of bad prom-dresses with cheap-looking sequins, tacky colours, and stiff netting. Betsey's stuff is always a little gaudy, but these gowns offended even my sometimes out-there style sense.)

But there's a time and place for everything, right? While I never really wear these types of dresses, I even found myself fond of a purple ruched column ($475) from perennial eveningwear favourite Nicole Miller.

For my next brunch, maybe?

Poor Little Rich Girl

Poor Little Rich Girl

Poor Little Rich Girl

Poor Little Rich Girl

Poor Little Rich Girl

Poor Little Rich Girl

Photos by Dennis Marciniak


Poor Little Rich Girl

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