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Fashion Stores

HazelLily

Posted by Robyn Urback / Posted on November 29, 2012

hazellily torontoHazelLily was bred out of good old-fashioned designer envy. "I was working in high-end retail for years," says HazelLily owner and founder Vanessa Stein. "And I loved it. The problem was, I couldn't afford all of those high-end labels on my salary."

hazellily torontoIt was that lust for Louis et al. that motivated Vanessa to open her own consignment shop. And with a mix of obscure vintage, popular Pink Tartan, Miu Miu, and Marc Jacobs, plus classics such as Chanel, Prada, and Coach, the shop seems perfect for the designer-driven downtowner. But for Vanessa, this spot at Yonge and Lawrence was always where she wanted to be.

hazellily toronto"Downtown is pretty saturated when it comes to consignment," she says. "Here, I really try to appeal to the young mom and working woman — someone who maybe can't afford to pay regular retail price for designer clothes, or just wants to find a good deal."

hazellily torontoThere are a few hints around HazelLily that Vanessa is certainly trying to appeal to the young mom demographic. She's offered a Coach Logo Baby Bag (complete with changing pad) along with her teal multi-pocket Marc Jacobs ($685) and Louis Vuitton handbag ($675), plus an assortment of heels that are decidedly not at break-your-neck-height. The Louboutin kitten heels ($235) are just one example.

hazellily torontoNamed for both of Vanessa's grandmothers, HazelLily's layout and design echoes the types of styles it has in stock. "I was inspired by Marie Antoinette," Vanessa says, noting the hanging chandelier that one of her grandmothers brought over from England. "I waned the space to look really elegant, refined; some people have actually said at first that they didn't realize this was a consigner boutique!"

hazellily torontoAnd unless you looked at the price tags, you wouldn't know either by inspecting the clothing. "I'm really picky about the pieces I choose," Vanessa says. "If it looks too 'worn,' I won't take it." Vanessa's particular eye is evidenced by an Andrew Gn suit with pearl detailing in impeccable condition ($995), and a pair of Bruno Frisoni royal blue ribbon pumps that look like they've never been outside ($495).

hazellily torontoThere are a few actually new items to be found in store (typically from overstock), including a line of printed silk sneakers by Alouette ($175), and a couple of P&T rabbit and raccoon fur vests in green and red ($450). Vanessa says she welcomes additional pieces from new consigners, all of whom get 40 per cent of the sale price and 90 days in store.

hazellily torontoPhotos by Jesse Milns

Discussion

2 Comments

Mel / November 30, 2012 at 02:58 pm
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I second the endorsement! I wandered into here a few months ago. Vanessa was very friendly, not at all pushy and managed to find a beautiful 3 piece business suit - gorgeous fit for a very reasonable price.
narmin / March 3, 2015 at 12:59 am
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I was very disappointed and saddened to read that you carry rabbit fur and raccoon fur items. If you knew how these poor animals were treated and killed you would be shocked. Why are you encouraging people to wear animal fur? It is inhumane. Go to PETA website and see how they tear the fur off these poor trapped animals and club them to death . some are still alive when the skin is pulled off them. You are encouraging blood money ( like blood diamonds), I will not support your store. Till these items are removed and you have stopped carrying animal furs. Thank you

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