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Fashion Stores

Gerhard Supply

Posted by Bianca Venerayan / Posted on March 12, 2013

Gerhard SupplyGerhard Supply is Toronto's newest menswear destination — and I say destination because while the Junction is quite the hotbed for design stores, it's quite the distance from the men's fashion-heavy stretch that is West Queen West. Aside from a few specialty stores in the area (like Studio Cycle and IZ Adaptive), Gerhard is pretty much the only men's clothing boutique in the area.

Gerhard SupplyThe space is generously sized and rather minimal; all of the tables are made from natural wood and the hang racks are a bricolage of old plumbing pipes. The product is perfectly folded or laid out almost systematically and the hung clothing is evenly spaced out on matte white hangers. Suffice to say, the presentation is immaculate. Two photographs of rotting bedrooms are hung on the walls, but I see them as a clever, intentional contradiction to the store's vibe.

Gerhard SupplyOwner Langton Willms greeted me immediately upon my arrival, solemnly pronouncing the store's mission to propel Toronto fashion to new heights with its commitment to "quality, enduring style, and community." Aside from two accessories - handmade umbrellas from The Umbrella Shop in Vancouver ($69) and safety razors by Merkur in Germany ($56 - $70) - everything stocked in the boutique is designed and manufactured in Toronto. High quality and originality go hand-in-hand with this "slow fashion" concept, ergo the impressive selection of locally made goods.

Gerhard SupplyIn fact, they've got an assortment of Philip Sparks shirts, including pinstripe oxfords in an array of colours ($225), sold exclusively at Gerhard. According to Langton, the handpicking of the fabrics was a collaborative effort between him and Philip, something that's rare with the brand since it's otherwise only available in the Ossington shop or online through the Philip Sparks website.

Gerhard SupplyAnother piece that caught my eye was the Muttonhead short-sleeve shirt in a rugged, speckled fabric ($165), which I was pleased to hear was sustainable and meant to be unisex just like everything the brand produces. The colourful bowties and neckties by Bay Cooper ($50 - $70) that litter the front table, the Outclass spring/summer 2013 line in (almost) its entirety ($85 - $150), and the all-natural aromatherapy skin care by Province Apothecary ($8 - $42) were also worth taking a gander.

Gerhard SupplyIn the future, Langton hopes to bring the same three core values - quality, enduring style, and community - to other Canadian cities, nurturing their local talent the same way Gerhard in Toronto will. Until then, he'll garner as much support from Torontonians for local brands as he has himself, through the careful curating of his pristine boutique.

Additional Photos

Gerhard SupplyGerhard SupplyGerhard SupplyGerhard SupplyPhotos by Morris Lum

Discussion

20 Comments

Jeremy / March 12, 2013 at 09:21 am
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Looks really nice.

I appreciate the "shop local" idea for men's fashion. Haven't seen a lot of that in Toronto to date.
Jake / March 12, 2013 at 09:52 am
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Wow, could that comb be any heavier with the branding? It's like combing your hair with a Nascar car.
J-Dan / March 12, 2013 at 10:26 am
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So excited to see some variety coming to the Junction! Fantastic addition to the 'hood. Can't wait to buy my husband ALL THE THINGS!
Sandman / March 12, 2013 at 01:29 pm
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Great addition to the 'hood and love the attention to local talent.
They have my support!
Scientician / March 12, 2013 at 10:23 pm
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Yeeikes - who would actually pay this much money for this stuff. Count me out.
Frank / March 12, 2013 at 10:25 pm
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I saw this store on Portlandia.
MrsPotato / March 12, 2013 at 11:43 pm
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Does this really look appealing to men?
(seriously?)

It looks sterile. and boring.


Joey replying to a comment from MrsPotato / March 13, 2013 at 01:21 am
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You're completely right. To appeal to men, there should be huge plasma TVs showing football and women in bikinis serving beer. Because guys could never like anything other than beer, women and sports.
double j / March 13, 2013 at 09:29 am
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like so many other shops and cafes in the junction, i should love this place. i like local shopping, dig the aesthetic, and the building itself is fantastic. BUT -- i can't stand it. these ulta-hip shops are so obnoxiously 'in' and fetishistically designed that they're creepy. i'm uncomfortable being in them as my costume doesn't precisely match the decor, and my very presence throws off the contrived vibe. plus - $70 for a razor? get over yourself!
MrsPotato replying to a comment from Joey / March 13, 2013 at 03:59 pm
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It was an honest question :-/

I was looking for a snarky response.
oh wait. maybe i was. this is blogto.
Scientician replying to a comment from double j / March 14, 2013 at 01:54 pm
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You're exactly right. It's so contrived and overpriced and creepy. Like it's overly desperate to create some sense of self importance.
poop / March 14, 2013 at 04:36 pm
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It's a refillable razor, so it's cheaper in the long run. duh
Andrew Clapperton / March 17, 2013 at 03:27 pm
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Wish good luck to the new business.Try to always buy local to help support small business in the hood. We be nice if you had XL-XLL size love the look of your stuff, we all can't be thin.
Amelie / March 18, 2013 at 04:16 pm
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Kent combs are made in toronto?
Olivia / March 23, 2013 at 01:39 am
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Happy to see a shop that values the time and effort it takes someone to make a quality garment. The market is way too saturated with fast fashion made in third world countries.
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mn / November 30, 2013 at 01:15 pm
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This store is great. These comments are obnoxious and strange. The owner is totally approachable and friendly. I'm really happy to have this store in my neighbourhood. The majority of the clothes are not only made in toronto, they're well made period.

I don't find the lines overly trendy. They're is a wide variety of brands, from classic to fashion forward that should suit most people's tastes. Yeah, it's not H&M and you're going to pay a bit more to know you're clothes are being made for 30 bucks a month in life threatening conditions in Bangladesh. This store's existence makes me happy.
Ryan / January 6, 2014 at 07:57 pm
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Cool shop.

Owner is annoying on Instagram.
kidwunder / May 21, 2014 at 03:58 pm
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sigh* if people want $50 mass-produced shirts they can go to the mall. Don't compare locally made, original goods, especially clothing, to mass-produced, lower priced stuff you find at the average menswear store. Some of these comments are very ignorant.

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