Fracshion is a dream for the discount designer hunter. As the outlet store for the four Balisi shops in Toronto, Fracshion has an eclectic mix of jewelry, accessories, shoes, and clothes at amazingly marked down prices.
Fracshion opened on Yonge Street north of Wellesley back in October and is pulling in lots of walk-by traffic along with Balisi regulars looking for a discount. "The great thing about this store," says an employee who has been working there since it opened, "is that you get a deal but you know the quality is there because of the designer names you recognize."
She's not kidding about the deals. I spotted a pair of True Religion boots for $80 (regular $395), Emu boots for $75, and a $50 pair of Boss strappy motorcycle boots that I still can't get out of my mind. Besides the walls of shoes, Fracshion has a mix of designer fashions from names such as Fly London and Betsey Johnson, and a small section of men's clothes and accessories. Another can't-get-out-of-my-mind: a sequin satin dress Glam dress for $20 (marked down from $140).
The accessories are certainly a steal, with headbands for $1.95, belts from $5 and sunglasses at $4. There are almost too many necklaces to choose from, most under $5 and tacked to corkboards attached to the wall. There are also a few tables of books where you can get titles such as Paul Burrell Entertaining with Style, Best of Disc Art, and The Best America Erotica 2005 at three for $12.
As if there wasn't enough to look at, many of the chairs and tables on which some of the items are displayed are for sale, along with the store's decorative items. Just in case you want a vintage wooden bench ($350) to go along with those boots.
Writing by Robyn Urback. Photos by Dennis Marciniak