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Fashion Stores

Felichia Bridal

Posted by Staff / Posted on February 28, 2012

Felichia BridalFelichia Bridal is an upscale bridal shop that sells wedding gowns, bridal dresses, and evening wear. Their College West location is by appointment only. Gowns and dresses range in price anywhere from $1500 to $4000.



dori / December 12, 2012 at 05:21 pm
Felichia's Bridal is an excellent place to shop for bridal gowns. They have a large selection of beautiful dresses to suit every bride. My daughter found the dress of her dreams there. When we found a manufacturing defect on her delivered dress, the owner was very professional, understanding and accommodating. He took care of the problem immediately and to our utmost satisfaction. He and his staff are to be commended for their service. Thank you for making my daughter look and feel great!
lisa / May 17, 2013 at 05:53 pm
My experience could have been better.

The customer service experience was not fantastic at all. However, this could possibly be a difference in culture i.e. expectations, etc. Whether or not that matters to you, I did get a beautiful dress from it but I don't know if I would recommend this place to my friends.

My experience started where my consultant, Daniel gave me a questionnaire and asked me where my venue was. It was promising when he was giving me advice on what type of dresses would suit my venue and he was right about the ones he chose for me which fit the style of my venue. Also, he promised me 10% off the dress I chose, and kept his promise once I made my decision to purchase the dress there 3 weeks later. However, him and another consultant were not very friendly, which was a very different experience from other bridal shops I've been to.

However, once I paid my despot, my customer experience just got worse. I went back to the shop to try on the dress to take pictures so I can shop for accessories and overall, the experience was not so great. He told me the time I chose worked for him but when I arrived the store was packed. He was running around and looked stressed and while I tried on the dress with my friend helping me, he turns around and told me off stating that my issues will have to wait as he helps other brides. I didn't even say a word to him but basically wanted to be out of there as soon as possible. My friend and I just basically ignored him and left the store.

Once I got my dress, I didn't want to risk getting my alterations done here. Again, this could be an unlucky experience on my part, but while you're in the midst of all the wedding planning you really don't need any negative experience if you can help it. So my advice is come here at your own risk. There was a review from Laura, where she stated that she was disappointed that her experience wasn't more positive when it could be. That's pretty much how I felt.
Carly / June 12, 2013 at 11:42 pm
surprising pleasant experience at Felichia's yesterday! I was shopping with my mom and sisters for a wedding gown and Felichia 's was my thirst store. I had envisioned a lace dress and loved one Paloma lace gown from another store in the north of the city. I was helped by Daniel where there was another female consultant in the store. I have to say I couldn't adapt to his quick and straighforward styles in the beginning. We picked about 7 or 8 dresses and he asked me to-the-point questions to filter out unsuitable ones. We narrowed down to three gowns before we started the final rounds. In the end, it's Daniel's pick, a simple but classic plain fabric gown that survived. Not able to decide between this gown and the other one I liked at the other store, we had to take a lunch break. My mom and I came back to the store two hours later. Daniel was kind enough to bring me back and put me in the same dress again. I finally decide to tell him about the other dress and showed him on the Internet. To my surprise, he didn't press me into making a decision but brought dresses with similar styles and cuts and we were able to 'simulate' the look of the other dress. I was in the end convinced that a classic and timeless gown is what I really want instead of a fab one that may not endure time and become something to regret about. The whole process took almost three hours on a Tuesday afternoon, but it was very fulfilling for I am sure I found the right dress and I felt extremely lucky to be helped by an excellent consultant who had the passion and expertise to single out one dress among hundreds. I look forward to coming back to try my new wedding dress in a few month.
heartbrokenbride / September 4, 2013 at 08:41 am
So disappointed from contacting Felichia Bridal as they only accept a bride for an appointment if they are a size 10 and under (even though the designer makes dress up to a size 24). I'm a size 12 & now I can not go to the biggest Watters retailer in Toronto because of this. Just an FYI for new brides.
M.T. / September 8, 2013 at 10:53 pm
Worst customer service, worst shopping experience ever. Should have researched the other reviews for this shop prior to making an appointment as it seems others shared a similar experience.

-arrived at the store and was not greeted at all despite standing in front of the salesperson at the counter for 10 minutes

-finally interrupted to let her know I had arrived for my appointment and was told to fill out a form while I waited (she could have taken just a second to greet me and tell me this when I arrived 10 min prior).

-after selecting dresses to try on, I had to wait 30 min for a dressing room despite having an appointment and despite there being empty dressing rooms available

-I could see that the staff were busy with other customers and was willing to overlook this but when it finally came time to try on my dresses, received the worst service ever

-was rushed in trying on the dresses with the sales person yelling "do you like it or not" "you know when you know" "is it yes or no?" after having only been in the dress for a full 5 seconds. who makes a decision in 5 seconds?

-when the salesperson wasn't being impatient, he was blatantly ignoring us and talking on the phone (to a customer who was calling about a complaint over there alterations, no less) or to the other sales person in the store (which I actually preferred to the attention that we did get from him)

-would not allow pictures taken whatsoever and was told that's the policy at every bridal boutique (not true, plenty of other bridal shops do allow photos)

-we had marked a few dresses to try on and he pulled the clips off all of them and told us that we had already tried on everything we had asked to try on

-I tried on 5 dresses in 15 min and could not leave the store fast enough. should not have wasted my time

-if you're looking for a pleasant shopping experience, go anywhere but here
LN / September 9, 2013 at 11:08 am
We walked into the store and wandered aimlessly for about 15 min, before my cousin decided to finally say something to the sales lady at the front desk. She was told to fill out a form, and despite having an appointment, we had to wait 30 min before they would give us a room (there was a free room!). We were given a few pins to mark the dresses we wanted to try, and when we asked for more, the sales guy (who I assume is the "Daniel" person mentioned in the other reviews of this place) gave us a hard time. He reluctantly gave us two more.

When we were finally given a dressing room, and my cousin put on her first dress, I took out my cell phone to snap a picture for reference, and was immediately told that no photos were allowed. We asked why, and he said "I don't know, something about the designer...other bridal boutiques don't allow it either." Ummm ok, so how was I able to take photos at every other boutique I've ever been to?

We were rushed through each dress, with my cousin being forced to say "yes" or "no" within 5 seconds of looking at herself in the mirror. His philosophy: "When you know, you know. You just feel it." She told him she'll let him know when she knows, she just needs some time to look at herself. When he wasn't rushing us, he was unattentive - texting and talking on his cell phone (interestingly enough, he was discussing a problem with alterations with another customer, which I'm not surprised about after reading the other reviews). When one of the other bridesmaids handed him a "no" dress and its hanger, he said, "You do it."

When asked about the other dresses we had tagged, he told he that's all we had tagged...when it definitely wasn't. We just noted the style names to look at online and left as quickly as we could.

Brides, save yourself the stressful experience and go somewhere else. As if planning a wedding isn't stressful enough. There are so many bridal boutiques in the city that deserve your business and money more than these guys do.
Tricia / September 12, 2013 at 02:32 pm
Worst Experience and customer service! When I got engaged I was so excited to try on dresses and this was the first store I made an appointment in. I walked in with my mom and one of my bridesmaids, there were beautiful dresses lining the small room. (This is pretty much where the positives end)

The woman at the desk took our name and told me to fill out a small form (details such as location, budget, etc). She then gave me the clips others have mentioned, that you’re supposed to use to mark the dresses you’d like to try on (you get 5 clips to distribute) I picked my 5 dresses and waited… and waited.

30 mins after my appointment was to start I was still waiting… all the while watching other brides try on some of the dresses I had marked (Obviously with a limited amount of dresses, overlap will happen… however Daniel would remove my marking and never reapply it again once the other bride was done trying it on! So by the time it was my turn, there were only two dresses in the salon with my clip on them.)

I thought things would get better once I started trying the dresses on, but I was so very wrong. Daniel would hand me a dress, and leave me alone while he gabbed with some of the ladies near the door.

Every time I came out of the dressing room in a new dress, I had to stand there for 5 or more minutes holding it up awkwardly, while he finished up his chit chat. They either need more staff for their many appointments, or they need their current staff to start actually doing their jobs.

The other thing that bothered me was their sizing… Now, apparently all bridal sizes are skewed from normal street sizes… I was not aware of this when I gave Daniel my size (I’m normally a size 10/12 in most stores). The problem is that nobody mentioned this sizing discrepancy to me, while I struggled to get into size 10 dresses. EVERY time he gave me another size 10 dress he would look at me disapprovingly. I stress EVERY TIME because you would think as a bridal consultant he would realize what was going on and inform me that I was probably giving him my street size and then tactfully let me know that I needed to size up in bridal wear!

Instead he finally let me try on a 12 and when it didn’t fit well either he exclaimed in shock “Well that’s’ the largest size we have! You’re going to have to go somewhere else.”

I am by no means overweight, but I left that salon feeling like a heifer! This salon’s decision to not only carry dresses in sizes no larger than a size 6/8 (which is downright asinine, and out of touch with reality) but to also hire someone which such poor customer service skills is unbelievable because as far as I’m concerned NO bridal salon should leave a bride feeling like a big fat cow by the time she leaves the salon.

Brides: trying on your dress is an important moment in the wedding planning process, too important to waste on Daniel and Felichia's Bridal! So, if you’re over a size 8, skip over this horror house and go somewhere else… anywhere else! If you’re under a size 8, you can definitely fit into their dresses, but that inconsistent/downright terrible customer service and attention will still sour what is supposed to be an exciting day.
Tammy / September 30, 2013 at 09:25 pm
I stumbled across Felicia a little over a year ago when I was looking for a cocktail dress and since have been a loyal client. When it came time to buy my own Wedding dress, I didn't even bother looking anywhere else. Daniel and the team at Felicia are amazing. They are honest, sincere and are really there to help. I ordered a dress that they didn't even have in stock and they helped me to imagine what the dress would be like when it came. Needless to say, the dress was perfect! Two thumbs up guys, and the new store is beautiful!!!
Joan L / November 27, 2013 at 02:29 pm
After I had tried five boutiques in the city, a friend of mine referred me to this one, and boy how I wish I could've spared myself all the trouble and headaches from the previous boutiques and just come here first! I went to a few high end stores in the Yorkville area hunt for parking, ran out to pay the parking meter and felt guilty being 5 mins late. Yes, the posh atmosphere of these high end places are indeed attractive, but they are way OVERPRICED, and people who shop there probably don't have to price compare and can spend eight thousand on their dress without batting an eyelash. At Felicia's I never felt rushed, guilty or pressured. The laid back and warm atmosphere made feel like I was trying on dresses at home where I had full reign of my own closet without someone pulling dresses FOR me or looking over my shoulder the whole time. The girls are very helpful but will only give their honest opinions and advice if you ask, instead of telling you that you look amazing when you are trying on something that may not be a good fit. I was in and out the store 4 times with friends, cousins, MOH and finally Moms. I said yes the fourth time. Everyone was in tears and I truly believe Felichia is worthy of the time and money I spent there.
Elle / December 23, 2013 at 04:25 pm

I just picked up my dress from Felicia last week. I had a TERRIBLE experience here. Daniel is a pushy, rude, unhelpful sales person. It was raining and he didn't want to find me a plastic bag for my dress, after i forced the issue he finally got me a plastic bag which he just threw at me and didn't even do it himself.

when i told him initially what i was looking for, instead of helping me he said that i could not afford to what i wanted. he was sick during one visit and just coughed out loud in the store.

this was just a few of things that happened. i was teary eyed when i left once, hated my experience there. if you want a similar store with similar dresses/prices go to beckers bridal on the danforth. trust me.

Becky / January 8, 2014 at 05:41 pm
I found it incredible for some of the brides to give reviews to this shop anything short of perfect. I had a great experience at Felicia's from start to finish. Although t was my first time trying dresses and I didn't know much about the whole enterprise, they never made me feel dumb. The selection of dresses is just delightful for a bride who is looking for unique styles. Kelly spent more than the allotted time with me and my mom and two sisters All of us had great fun playing around with different looks. This shop is clean, orderly, well lit and lastly lined with beautiful dresses. The girls there are never pushy or will rush you out if your hour is up. I have been to 3 of their special events in the past few months and tried on probably half of the store and am still getting the first appointment on the busy Saturday mornings.Another thing, make sure you go to their trunk shows! Absolutely worth fighting the in store traffic.
Linda Zimmerman replying to a comment from Elle / January 9, 2014 at 12:58 pm
Elle: Assuming your got your gown at this place, what dress did you purchase. Its a bit unconvincing that you were so ill treated and you still purchase a dress from them. I have personally been helped by Daniel. He is knowledgeable, professional, to-the-point and very kind. I was also helped by two other girls at my fittings. All staff are very personable and helpful. It might be difficult to be impartial when it comes to personal experience; it shouldnt be difficult learning to be appreciative towards someone who helped to find your wedding dress.
elle replying to a comment from Linda Zimmerman / January 9, 2014 at 01:31 pm
The girls were very nice, however Daniel was not. My family and friends found him very difficult to work with. Im glad you found him helpful because several people here obliviously didn't. As well it is important for everyone to share their personal comment, it is not for you to judge.
Sarah / June 22, 2014 at 12:11 am
Felichia Bridal was the first store I went to to try on wedding gowns - and I found the perfect dress there! I have to say, I was a little concerned after seeing a few negative comments about the staff. However; I really had a fantastic experience. Both assistants were incredibly helpful, kind, and really not pushy. Myself and my friends really enjoyed ourselves. Give Felichia a try! I'm so glad I did!
newlywed / September 29, 2014 at 12:07 pm
Sadly the owner of this store must dislike his life choices, or the industry in which he works as his customer service is non existant. He is a very angry and disgruntled man, and the many reviews you read echo this.

As someone who isnt looking for dramatics around wedding planning, the individuals at this store are. One of the salespeople is quite charming, however the dictatorial management of Felichia Bridal is unprofessional, rude and unethical.

If you can avoid it, don't waste your time on this negativity.
The dresses are beautiful, however the service isn't.

I question Daniel's passion for what he does.
He seems to spew hate, distaste and any opportunity to manipulate customers at all cost. This isnt a happy experience, and if you want to avoid unneeded stress, look elsewhere.

Take your business somewherelse brides. The gut feeling you got when mistreated on your visit should be listened to.
Nicole / November 19, 2014 at 04:00 am
I had a horrible experience at this store. Just devastating.
They were running late for my appointment, which is not a big deal, but it is bad that the store employee was sharp with us when we came in as though we shouldn't be there. I explained we had an appointment at 4pm. He said, "What time is it?" I said 4:05 but it's ok..." and he just sniffed - didn't offer to help us or anything. We continued to wait
While we waited we over heard him arguing with a bride. She wanted the dress in the next size up and he kept telling her that she was wearing the right size. Why won't he help her I wondered? Is he trying just to make a sale?
When it was our turn he was very snappy with us - didn't want to answer questions - and the worst part - was when he was so belittling when the sample dresses didn't fit. Normally I fit a size 8, the size of the dresses, but wedding dresses fit small. "Well of course that won't fit YOU" he said. What an awful way to help me find a dress that I feel good in! What an awful way to treat someone who is vulnerable, staring the mirror, half dressed, with all their hopes for their special day on the floor. At one point I asked him how he was, I offered that he'd probably just worked a long day. I let him know that I was really happy to be in this store and to look for the perfect dress. I asked him if we could start over a bit. "What are you trying to say?" he snapped. "Well," I said, "I feel you have been a little sharp with us since we came in and I was really hoping we could have your help here today." I was being sincere, and smiling, I really wanted to get back on track. He was so rude after that we just walked out. "I don't know what you are talking about." he said. "The other brides who come here are satisfied." I'd say clearly not after reading these reviews! Save yourself some time and some self-esteem. Go to a different store.
Brittany / November 20, 2014 at 05:31 pm
To all disgruntled brides, I am also a size 12 bride and I found my perfect gown at Felichia! We also had a wonderful bridal experience with the guy working in the store (forgot his name.) We were running 40 minutes late because the Santa Claus Parade. When we arrived at the store, it was jammed packed with 4 bride parties some of which were also late. The guy came up and rearranged 3 bride parties wedding and assured us we will all get full hour service! We had to go to the Starbucks nearby and come back in 20 minutes. When we got back, we immediately got a fitting room and started trying on dresses. I have to admit tht the guy was very "sharp" and precious, he was able to bring gowns that flatters my body and suitable for my venue. Being a size 12, I wasn't able to fit in some of the smaller samples, the guy actually used two dresses combined to show me the look I want. 45 minutes into my appointment, he pulled a fit and flare Watters dress. It was entirely not what I would pick, I quickly pop it on despte that it was super snug. We all loved it! I felt so convinced that it was the right dress even though the zipper is half way hanging. The guy took my measurement an we spent the last 10 minutes figurig out the best size for me so that alteration would be minimized while I will still feel nice and comfortable. We actually finished everything in exactly one hour! Had I not listened to my consultant's advice and tried on a variety of gowns that work for my body I would never tried on and found my dress! I now firmly believe that these people at the bridal store know what they are doing. Felicia is definitely one of the stops brides should visit to find the right dress.

BCgal / November 20, 2014 at 05:34 pm
why did you buy a dress from them in the first place? instead of beckers bridal . just curious But to be fair, I had more than 5 friends bought gowns from Felichia and all had good experience
kellyC / July 14, 2015 at 11:26 am
I had a really great experience at Felichia Bridal. It was the second store that I visited to look for my dress - the first place was much larger but the selection wasn't as great and the sample sizes were way too large to get a sense of what the dress would look like on my smaller frame. At Felichia, they had a way better selection of smaller sample sizes and it was nice to be able to actually look at the dresses myself and pick the ones that I wanted with assistance from the salon rather than having someone else pick everything on my behalf. Definitely recommend this salon
Christina Colavecchia / August 18, 2015 at 10:37 pm
Working with Felichia Bridal has been a wonderful experience. I was initially very nervous about the whole wedding dress process, but with the help of the amazing staff at Felichia (especially from Roisin!) I was able to choose a dress that I cannot wait to wear on my wedding day.I was told that alteration appointments could be very stressful for the bride but, having just come from my second dress fitting appointment a couple days ago, I couldn't be happier! The service and quality of the work the staff at Felichia does is unparalleled and I would recommend this salon to any bride-to-be looking for an intimate, personal and professional experience.

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