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Fashion Stores

Face Furniture Optical

Posted by Alexandra Grigorescu / Posted on July 27, 2012

face furniture optical torontoFace Furniture Optical is located in Cabbagetown, and it stands out like a sore thumb, but the neighbourhood response has been welcoming. "The area is changing," owner Tewfik Sherif tells me, "and we want to be part of it."

face furniture optical torontoSherif and his partner clearly considered the location. Nestled close to two highways, it's ideal for out-of-towners, although parking (as with any downtown area) is at a premium. The space was previously a convenience store, and is now virtually unrecognizable with its dark blue walls, minimalist glass shelves, and the few simple mirrors scattered around the space. "We wanted it to be open concept," Sherif tells me.

face furniture optical torontoIn the spacious shop that's been open for just over a month, I find a truly enviable collection of vintage and contemporary eyeglasses and sunglasses. Sherif worked as a lab technician in the eyewear industry for over 25 years, so he brings an intimate knowledge of construction and aesthetics to the table. "As a lab technician, I've built a lot of business for others, and now it's time to build for myself."

face furniture opticalYou'll find an eccentric mix of Mykita, Lindberg, Woody's wood-print frames, and hard-to-find Isson. They're also the exclusive Canadian retailers of Tart's "Arnel" line of vintage-inspired frames.

The price for frames covers a broad range of budgets between $185 and $1,000, while the lenses themselves depend on the prescription. The majority of their stock is new, but they carry well-made and carefully-tested vintage frames from Ray Ban, Giorgio Armani and Nina Ricci, among others, which range in cost from $350 to $800.

face furniture opticalSunglasses range in price from $185 for Paul Frank--"monkeys," Sherif terms them, laughing--to somewhere around $500. You'll also find the clean-cut, one-piece titanium look of Bevel, as well as several decidedly mod models. While they don't currently offer contact lenses, the service will be introduced very soon.

face furniture opticalI've always had a bit of a problem with eyewear--although I don't wear glasses, each and every one of my partners has, so I've occasionally found myself strolling alongside shelves of delicate frames, and invariably, I wish I could wear them. They've always struck me as a beautiful accessory that reveals a great deal about the wearer--whether you prefer a statement piece, or thin, pale frames that camouflage against the skin--and Sherif's stock, with pieces crowded almost overwhelmingly close together, satisfies every taste.

I quickly become enamored with a true rarity--one-of-a-kind, never-worn Theo models (around $700) from the early '90s constructed from Aztec metals that resemble Stone Age relics.

face furniture optical torontoDisplayed under glass by the shop's entrance are Sherif's prized possessions--several truly glorious collector's items. Only one, which I dub the Elton John (for obvious reasons), is for sale, but the others are simply part of Sherif's collection. His passion for the craft and artistry of eyewear is indefatigable--even after I sheepishly admit that I don't wear glasses, he takes me around the store, showing me his favourite pieces.

face furniture optical torontoIn a few years, however, following the inevitable, computer-induced failure of my fine vision, I'll be back. "I'm looking for unique styles that are unavailable elsewhere on the market," Sherif tells me, and as it turns out, so am I.



Alpesh M. / July 27, 2012 at 11:18 am
I just bought a brand net set of prescription glasses and I can't give this place enough praise. Tewfik and his partner give great personal service and advice. My lenses from Salt Adler are high quality and something I'll wear for years. When I got my new pair they even offered to buff, clean, and adjust my old pair so they looked like new again. If you're looking for fashionable eye wear with personal servie check out this place.
Thirteen W / July 27, 2012 at 12:19 pm
I recently purchased a pair of frames from this store and my experience was astounding. They had some many styles and brands to choose from and all frames looked fantastic. Tewfik offered great service and made my shopping experience a very pleasant one. I recommend anyone looking for a new stylish frame to visit Face Furniture Optical, you won't be disappointed.
Essjay / July 27, 2012 at 09:25 pm
I've had the pleasure of working with Tewfik. His customer service is above and beyond. I'd be surprised if anyone gave this place negative reviews.
Hoodiesgetyoushotsometimes / July 28, 2012 at 04:07 pm
I walk past this place all the time, it looks fantastic.
olivia / August 3, 2012 at 04:52 pm
I just recently bought a pair of glasses from face furniture and they are amazing. Tewfik has such a unique selection of eyewear that are just beautiful and he helped me pick out the perfect frame for me easily. Great customer service, and quality frames. I would definitely recoment this place to anyone looking for a new pair of frames or even sunglasses.
BougGaluago / April 9, 2013 at 11:29 pm
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Pat Mills / February 11, 2014 at 11:02 am
I live very close to Face Furniture Optical and have, on many occasions, visited the store to repair my glasses. Tewfik Sherif is always ready to help. He goes out of his way to offer the most informed and thoughtful customer service. It is rare to meet anybody who so obviously cares about his customers. His frames are wonderful.Thank you Tewfik for your professionalism, service and kindness.
Nujuma / March 3, 2014 at 04:35 pm
I have my new glass from Face Furniture and really love it. Great customer service and wonderful collections. I absolutely recommend to others.
June Wilson / May 21, 2014 at 06:20 pm
I don't need prescription glasses, and can't afford expensive sunglasses, as I lose them on a regular basis.
I dropped in to Face Furniture today, with a recently bought pair of drug store sunglasses that had fallen apart.
I met the owner, Tewfik Sherif, a charming man, who said he would happily repair them for me.
Living in the area, I sometimes walk my dog by the store, and have been intrigued by the beautiful frames in the window.
I will certainly recommend to my glasses wearing friends.

writeyourheartout / May 24, 2014 at 03:09 pm
LOVE this place! After leaving Eyes on Church unpleased with their pushy and actually a bit rude attitude towards myself and my partner (eg. & I quote " the old lady made up her mind, gheeze you still can't decide") I headed over to this jew of a place. Tewfik was great, very welcoming and helpful but not overbearing and forcing a sale. He helped me find a lovely pair of frames & even let me try them on outside of the store to see what they would look like in natural light! I could not be more happy with my purchase and highly recommend this place to anyone looking for fashionable frames & quality customer service
kai / July 1, 2014 at 11:40 pm
I can't help but laught whenever I see these so called great reviews. It's always putting their closest competitor down and position themself as the greatest on planet Earth. by the way, are there any OPTICIANS working in the store?
kai / July 1, 2014 at 11:44 pm
To be fair, I went to both stores and I won't buy from any of of them. There are way better optical stores in the downtown area.
Eric Philpott / August 25, 2014 at 01:09 pm
I been to most of the glasses stores in Toronto - and we have some really excellent places in this city, but I most enjoyed the atmosphere in Face Furniture. The store is nicely set up, with a minimist, but functional look, and Tewfik is every bit as lovely as other reviewer's say he is. They have a fantastic selection of really stylish frames - unusual pieces, but not outlandish. Tewfik was helpful, showed us lots of different ideas. He gave I out without pushing us one way or the other. Trying out different styles can be a lengthy process (for me at least), but he was entirely patient and "quietly supportive." I love my new glasses and I loved the process of buying them just as much. We will definitely be back!
Patricia / February 9, 2015 at 03:08 pm
Fantastic! Great service, best selection anywhere. I guarantee, there are no bad frames in there, no chance of coming away looking anything but amazing. After shopping around, I'm so glad I found Face Furniture. And I have to admit, I was not an easy customer. Very indecisive because everything was great,it took three or four trips and two friends before I found the perfect pair. And after picking them up I needed a few adjustments. Tewfik and his partner are so patient, knowledgeable and kind. Great people, great service, great glasses.
Kelly Butler / June 25, 2015 at 12:20 am
Best Eyeglass Shop in Toronto - hands down.

Unassuming from the street, Face Furniture has the best range of stylish, unique, eyewear I've come across anywhere (I searched in London, Amsterdam, Prague and Berlin for my previous pair ).

Frames: stylish, beautiful, and unique. I am delighted. Plus they are great value, costing about 35% less than my previous pair. WIN!

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