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Fashion Stores

Drool

Rating: 3.7/5 (18 votes)

Posted by Briony / Reviewed on August 11, 2009

Drool TorontoCraigslist gives us many things: Super Nintendo systems and old Ikea furniture for sale. Potential anonymous sex partners. Apoplectic customer service rants. A place to search for obsessively search for missed connections written about yourself.

Drool TorontoA.J. Januszczak had her own unique Craigslist MO - she used it to find local designers to feature in her newly opened shop in Kensington Market, called Drool.

"I was looking for anything unique and one-a-kind - something that you wouldn't walk into a party and see someone else wearing the same thing," she said. "And maybe a little bit out-there."

Drool TorontoDue to Januszczak's unique buying strategy, the store features a mish-mash of styles and offerings from around 45 GTA-based designers. When I visited, I saw an explosion of Kensington-style streetwear, with everything from the usual screenprinted t-shirts to Goth-approved corsetry.

Drool TorontoMy favourite line was Yeah by Eleni Nikoletsos. The Emily Carr student was growing bored of her clothes, so she began to bleach and dye them to give them new life, as well as imprinting them with statements beginning with "Yeah..." Examples include, "Yeah, you're my favourite" and "Yeah, I wear my heart on my sleeve" ($30).

Drool TorontoMost of the offerings are indeed out-there, including corsets and tulle skirts ($129) from Decadent Designs, fluorescent tank dressed adorned with black ruffles by Juicy Soulja ($30), bespangled bikinis from Brie and Snail, tropical-print Baby halter-dresses ($59), and bracelets made from toy soldiers melted together ($10).

Drool TorontoFor the less wacky, there's a few standard-issue cotton sundresses by Device ($98) and deconstructed patchwork pieces from Embody.

Thanks, Craigslist!

Drool TorontoDrool TorontoDrool Toronto

Photos by Alex Russel

Discussion

15 Comments

Courtney / August 11, 2009 at 11:06 am
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Next time I'm in the area I'm gonna check this out. Looks really cute and fun.
win some lose some / August 11, 2009 at 11:19 am
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Nice clothes, horrible mural.
Mike and Kathy / August 11, 2009 at 11:56 am
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I was at your grand opening party. Best party I ever had!! When is the next party going to happen?
fragileheart / August 11, 2009 at 11:58 am
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Looks great! Can't wait to check it out!
Sarah / August 11, 2009 at 12:01 pm
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The mural is awesome!
Ryan / August 11, 2009 at 03:16 pm
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Yeah I'm not feeling the mural either. But the shop looks really cool.
Faveone / August 11, 2009 at 03:57 pm
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Very cool ! I'm with Sarah on the mural ! AWESOME !!
Christopher / August 11, 2009 at 08:03 pm
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I love the mural, and the bracelet.
Eric / August 12, 2009 at 06:54 am
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Lots of $$$ for Kensington...good luck to them.
Shaun Nilsson / August 13, 2009 at 12:10 am
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I'm not a huge fan of printed tees, but that red shirt looks awesome! I will definitely check out this shop next time I'm in Kensington.

Shaun

http://www.shaunnilsson.com
Cassie / August 13, 2009 at 07:54 pm
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That mural is pretty bad...makes the front looks pretty cheap and sleazy.

Duran replying to a comment from Cassie / September 2, 2009 at 06:18 pm
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I LOVE THE MURAL!! TOTALLY IN LINE WITH THE WHOLE TEX AVERY DROOLING WOLFMAN!!!! - Duran Vancouver www.merder.co.uk
steven cordeiro / September 8, 2009 at 09:57 pm
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very cool Bina! congrats on the spot babe.
itskatiee / January 12, 2010 at 11:17 am
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I'm one to judge a book by it's cover, and in the photos taken I couldn't spot one article of clothing I really liked. But the concept sounds cool, I hope to check it out soo.
out of league replying to a comment from Eric / December 21, 2011 at 01:56 am
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whats with everyone and the mural. I kinda like it. It looks retro?? anyone?

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