Carbon
Carbon offers Toronto's menfolk an uptown middle-ground for those looking for something between crisp clubwear and schlubby streetwear.
The store stocks a variety of clothing that would form a good foundation of any wardrobe - not too flashy, but not too boring, either. First, there's a mound of great denim to choose from: dark Nudies ($199), faded William Rasts ($269), nineties-looking True Religions, and stone-blue Earnest Sewns. Those looking for Adriano Goldschmied's ultra-distressed pairs ($284) can grab 'em here.
One of the brands that owner Alex Mazelow is super-excited about is Gitman Vintage, who sling things like fitted chambray shirts and patterned button-ups. Also popular are the Alternative Earth line of organic cotton tees; my faves include the gray striped Henley ($68), the blue zippie ($42), and the long-sleeved black waffle shirt. James Perse tees are also available.
(And for those who want to channel their inner Ari Gold or Johnny Drama, the shop has been doing a brisk business in Entourage shirts. While I'm not a huge fan of the show, the boys' style on there has a certain polish to it that I like, and the tees being sold actually have some charm to them, like the faded Miller/Gold Agency tee.)
The wares' casual-yet-pulled-together vibe suits the neighborhood; the Eglinton nabe was a big draw for Mazelow. "We knew that they were giving this area a facelift, and it really needed a men's store," he said. "And it matches us--comfortable, but sophisticated."
Mazelow wants to eventually turn the shop into a "lifestyle store," and has started selling wallets, with plans to sell ties and cuff links in the future. Shoes will be in-store come spring, including pairs from Creative Recreation and deck shoes to elegantly finish off the effortless, vaguely Euro-chic ensembles Carbon offers.
When in doubt, I say, do as the Euros (and Carbon customers) do: effortless.
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The Alternative Earth hoodies are super comfortable.
Maybe too comfortable.
Wait....no, there is no such thing
this kind of store is EXACTLY what the area needs.....thanks for the reivew, i'll be sure to check out CARBON on Yonge !!!