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Fashion Stores

Art.27

Posted by Robyn Urback / Posted on September 1, 2011

Art 27 TorontoArt.27 is a beauty and wellness boutique focused on organics, natural ingredients, and ethically sourced labour and production. These aren't just buzz terms for owner Camelia Nicoara. In fact, so philosophically-driven is this former accessory designer that she named her new West Queen West shop after Article 27 of the Universal Declaration of Human Rights.

"Everyone has the right freely to participate in cultural life of the community," it reads, both in the Declaration and on Art.27's wall, "to enjoy the arts and to share in scientific advancement and its benefits."

Art 27 TorontoAnd that pretty much sums up Camelia's mantra. I meet her by the door of her sparkling white boutique and can't help but examine her face as we exchange introductions. This is a beauty shop, after all, and I'd be foolish not to take a scrutinizing look at the woman touting the benefits of her store's lotions and potions. I'd be more foolish, however, to take a gander at her age, but for whatever it was, her skin did look pretty great. She wore a clean face--no makeup, from what I could tell--and her skin was hydrated and glowing, a pretty good endorsement for what you'll find in Art.27.

Art 27 TorontoThe shops tiered shelves offer soaps, scrubs, bath and body lotions, all of which are organic and chemical-free. "I've always been a junky for products," Camelia says as she introduces me to some of her favourites, "but no one was offering anything like these."

Art 27 TorontoAll of the products at Art.27 are imported, most coming from France or nearby regions. One such company is Citizen Bio, which makes organic soaps without phenoxyethanol, phtalates, or other harmful chemicals in ironically noxious forms such as skulls, as well as innocuous roses and curled up kitties ($9-$54).

Art 27 TorontoCamelia introduces me to Patyka products next; another organic French line with an anti-aging face serum ($79) she says is really popular in Paris. "The great thing about these products," she says, opening up a box of Patyka body wash ($49), "is the packing is so clean." She unfolds the purple box, then closes it right back up. "See? There's no glue. And the paper is recycled." The wash itself has a crisp, natural minty scent.

Art 27 TorontoOne of Camelia's choice products is her Calinesse lotion from Switzerland ($89), though she's quick to point out that since it's made with donkey's milk, it's not an ideal choice for vegans. "Of course, I have lots of other things I could recommend," she says.

Art 27 TorontoAnd with several tiers of closely positioned little bottles, I know Camelia is not kidding. Her organics don't stop at beauty products, though, and also include a line of certified organic clothing from France. The clothing at the moment is limited to about four or five hanging items, though the owner says more will come in the next few weeks.

Art 27 TorontoAlso worth noting is that lines for men include products from 6630 and Tade, both from France. For babies there is lotion, cream, and body milk from Calinesse (a brand from Switzerland) all for $32. It all ties into Art.27's manta of clean, fair, natural beauty.

Art 27 TorontoArt 27 TorontoPhotos by Jesse Milns

Discussion

11 Comments

terrific! / September 1, 2011 at 12:40 pm
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Oh isn't this neat, a boutique.
sulu / September 2, 2011 at 11:30 am
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brilliant! it's about time. so glad toronto now has a source for to these kind of products - high style, yet conscious - fair, organic, friendly. i'm going there asap.
mizals / September 2, 2011 at 02:47 pm
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we absolutely LOVE this store - has products for the entire family...men, women and Kids!!!

Love the store and the owner/staff are very informative :)
SophieB / September 2, 2011 at 05:22 pm
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I LOVE this store!!! The products are amazing and you can't find them anywhere else in Toronto. It's about time TO gets this selection of products, they have been around in Europe for ages.
And the owner is so passionate and knowledgeable about the product.
It's a pleasure shopping here!

If you haven't been, Go!
Hollywood / September 16, 2011 at 10:35 pm
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I visited this store today and I admit I am a huge fan. I was there for a while and the owner showed me a bunch of products but the kicker was this oil she gave me, i thought to myself this is going to make my skin greasy and breakout but this stuff was amazing, it soaked into my skin with no oily residue, here I am 10 hours later and my skin is so soft. The product is expensive but if it works then who cares, after all this is your skin we are talking about. She shared some of her samples with me and I can't wait to use them.
See you soon Act.27
Ligia / January 26, 2012 at 04:53 am
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Congratulations!
It's a tremendous idea for such a time ... from the known :)
shayma / April 5, 2012 at 10:04 am
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i stumbled upon this shop and fell in love. the proprietor is so knowledgeable, helpful and warm. she advised me on what i should and shouldn't buy- she is a very honest person. she has a well-curated collection of certified organic products, which i adore. i left her shop with Nohem shower gel and a beautiful lipstick. i am going to go back for more products. lovely shop, lovely proprietor and love products for those who want organic in their life!
chau / August 24, 2012 at 09:56 am
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Camelia is probably one of the friendliest and most helpful store owners I've met on Queen Street West.(With such beautiful skin!)
She introduced me to the oils/serum for sensitive skin! What a huge difference it was go to go from expensive Korean/Japanese skincare products (which is loaded with chemicals and whitening essences) to organic, chemical-free products. I couldn't be happier with the results! The price is really reasonable too, considering it's exported from France/Italy. I have been back and purchased soap and toner too!

If you have sensitive skin and prone to breaking out, I would highly recommend you head on over to Art24 and talk to Camelia! My skin feels so much smoother and bouncy! I hope Art24 never leaves Queen Street!
Miss / January 8, 2013 at 12:29 pm
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Art. 27 is a magnificent store. It's such a thrill to find a store that's owned by someone who is truly passionate about their products. Camelia is friendly and very knowledgeable. Her products are all about quality. I have been using products that I have bought from her store that she helped me find and I'm happy with the results. Great store for gifts and men skincare products as well.
paulina / July 6, 2013 at 11:35 pm
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close already
Lidia / February 28, 2014 at 02:26 pm
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We adore Camelia! Art 27, offers top quality products. Products from france coats our skin with such a pure sensation. The linen line is incredible! Never in all my travels have I found pure and natural linen towels. Blankets from Finland heats our whole family this winter with such warmth. We appreciate our clean and natural life Camelia. Thank you for contributing to our healthy life!

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