The full day SEM workshop will immerse students in the daily life of a search engine marketing professional. All basic SEM best practice will be covered, as attendees will execute on a real Google Adwords Campaign build, then develop advanced skills around management and optimization. Use of industry leading tools will familiarize students with the on-going process of managing an SEM campaign and driving more qualified traffic through search engines.

Some core topics covered include:

SEM Principles and Intro to Google AdwordsKeyword Research & Competitive Analysis SEM Campaign BuildOptimization Checklist & Management Template

Want to expand your digital marketing expertise? Learn more about our upcoming course and request a syllabus.

*This workshop is non-transferable and non-refundable.

PLEASE NOTE: IN ORDER TO ATTEND THIS EVENT, YOU MUST RSVP ON OUR OFFICIAL EVENTS PAGE - http://brainstation.io/event/sem-fundamentals%20-201651317649