We are excited to announce our next Music Technology Event (Round Six)! This time we have partnered with Ryerson University's Music Den to "lift the curtains" on the music industry and shine light on the misconceptions surrounding the business of making and selling music.

As usual, attending the event is free. Pizza, snacks, and drinks, will also be served---all free of charge (which is why you need to RSVP to the event).

About our speakers and the event agenda:

Our featured presentation will be given by Steven Ehrlick and Noah Schwartz, both from Ryerson's Music Den.

Talk title: A Music Industry Primer for Tech

Steven and Noah will explore the relationship between product, market, and "fit" in the music industry. They will also address market misconceptions (what does tech need to know about artist communities, musicians and music rights?) and product misconceptions (who is your customer? A discussion about musicians, amateur and professional).

A short Q&A session will follow the presentation, so have your questions ready!

About Steven Ehrlick: Steven is an Assistant Professor in the RTA School of Media at Ryerson University in Toronto where he also serves as Director, The Music Den, a music industry incubator. Steven has over 20 years’ experience practicing law within the music industry. He was the V.P. of Legal & Business Affairs at BMG and EMI as well as The Enclave, a US based label in New York where he also served, at times, as the general manager, head of new media and head of finance.

About Noah Schwartz: Noah is an artist, musician and project manager. He is a digital media instructor at Ryerson RTA with a diverse set of experiences across the creative, commercial, and academic sectors. Noah has a Bachelor’s Degree in Professional Music from Berkley College of Music in Boston and a Master of Arts Degree in Media Production from Ryerson University.

Event Agenda: Tuesday, August 16

6:00 Doors open/Networking

7:00 Presentation Starts, followed by Q&A

8:00 Open Floor/Networking

9:00 Doors Close

Location and Directions:

The event will be hosted in The Music Den, located on the second floor of the Rogers Communication Centre, 80 Gould Street, Toronto, ON.

Driving Directions: For those driving, the two closest parking lots are on Victoria St just south of Gould St as well as on the north side of Church and Carleton/College streets.

TTC: If taking the subway, get off at Dundas station and walk north to Gould Street (first street on your right north of Dundas) then east to Church Street. The Rogers Communication Centre is on the northeast side of Church and Gould. If taking the Dundas streetcar (or on any major street south), get off at Church and walk north to Gould. Vice versa for taking the streetcar from the north (e.g. College).

Please email Nathalia Ribeiro at nathalia@musictechnology.ca if you have any questions about this event or if you're interested in joining our line-up of presenters at our upcoming events. We're looking for interesting material related to the intersection of music and technology, e.g. music production tools/techniques, licensing landscape, music startup adventure stories, new product demos (but not sales pitches!), just to name a few examples.

About Ryerson's Music Den: The Music Den offers community, resources, business advice and mentorship to budding entrepreneurs, technologists and service providers who are passionate about creating innovative tools and services for the music industry. Membership is free, but acceptance is limited and competitive. To connect and learn more, follow us on Twitter @RyersonMusicDen and visit http://transmediazone.ca/musicden/.

Please follow us on Twitter at @MusicTechTO and like us on Facebook

FREQUENTLY ASKED QUESTIONS: Do you need volunteers?

Yes! We're growing very fast and are looking for individuals willing to help with promotion and on the day of with manning the door.

Please email nathalia@musictechnology.ca if you're interested in joining our team.

Thanks and we'll see you there!