Many agencies are getting into product innovation and start-up land, with agencies setting up Labs, Incubator and Accelerator programs.

But is an agency even set up to create and maintain new products/companies, and how does the agency model have to adapt to enable success for these new ventures? Some ideas and potential answers will be shared in this presentation, together with a legal perspective on the implications for: Contractual Agreements, Intellectual Property and the Creation of Separate Entities.

Presenters:

Leif Abraham, Partner, Prehype