The full day Google Analytics workshop will immerse students in the daily life of a digital marketing professional. As the backbone for all successful digital marketing campaigns, all the ins and outs of GA will be covered, as attendees will execute on a real Google Analytics tracking implementation.

Advanced skills will be developed around data mining/consolidation, meaningful analysis and the formation of optimization recommendations. Use of industry leading tools will familiarize students with the on-going process of collecting, analyzing and actioning real data, while driving more qualified traffic to their online properties.

Some Core Topics Covered Include:

Intro to Google Analytics

Tracking Implementation & Measurement Configuration

In-depth Data Analysis & Insight Generation

Reporting Framework

Please bring a laptop and charger!

Lunch will be provided from a local favourite!

This workshop is non-transferable and non-refundable.

Please note: To attend this event, you must RSVP here:

http://brainstation.io/event/google-analytics-fundamentals%20-201688145730