Its with overwhelming excitement that we launch our companys commercial and new website today. 2 years ago, Cruel started as a fledgling events company run by a group of close friends. Through hard work, determination, and a will to try to be different in a space that is overwhelmed by monotony, Cruel has evolved into a multi-faceted business that all of its members are proud of.

We would like to express our extremely deep appreciation towards everyone who has supported the brand through thick and thin. Whether youve been following us for years or simply liked one of our photos or attended one of our events, wed like to thank you for being a part of our growing community.

We are constantly inspired by passionate young people who are pushing the boundaries and trying to do something new and different. The Cruel commercial, Individuality, reflects this sentiment. As we draw inspiration from those around us, we hope that some of you will draw inspiration from our story as well.

Cruel Commercial Link:

https://www.youtube.com/watch?vC0V7gJD-LXU

Cruel Website:

http://cruel.co

We are celebrating this launch through a series of three events:

Strangelove @ Weldon Park Thursday, August 21

$5 cover

No Sleep Til Brooklynn @ Brooklynn Friday, August 22

$5 on guest list before 11:30, $10 after

Hoxton 3-year Anniversary ft. Don Diablo @ Hoxton Saturday, August 23

$15 on guest list before 11:30, $20 after

We love you all!

http://cruel.co