BIG DATA. These two words seem to create fear and confusion in many a marketer. The true meaning of Big Data and how to correctly apply it in organizations eludes many of us.

This Canadian Marketing Association roundtable on October 1 will simplify the concept and detail the process using specific examples of how it is currently being applied in the Not-for-Profit sector. We will highlight for you some of the best in breed organizations who are using data effectively and how they got there - the operations set up and the marketing application that’s lead to improved ROI when done right. In addition to the great content, we were able to ensure that the pricing for this session was affordable for the sector.

Here are the event details - hope you can make it!

October 1, 2014

8:00 – 10:30 am

Toronto Central YMCA (20 Grosvenor St, Toronto ON)

Highlights

Arrive at 7:30 a.m. for a complimentary breakfast and networking.

The speakers include:

Elias Hadaya

Supporter Insight Director, World Vision Canada

Rivi Frankle

Assistant Vice-President, Development, Ryerson University

Peter Pleckaitis

Associate Partner, IBM Interactive