We are excited to our next next installment of our ‘Catalyst Talks’ breakfast series on the 24th of August. We’ll be featuring two of our thought leaders in a discussion based around audience segmentation and targeting online. Our breakfasts are limited to 15-20 guests, so please RSVP early! Discussion, Q&A, and a healthy appetite are all encouraged.

The Evolution of Digital Targeting: From Contextual to Audience-specific

Spanning all channels (search, social, programmatic display and video) we are rapidly evolving from targeting with contextual themes to targeting individuals based upon habits and behaviors

We will explore how digital marketing platforms are evolving in order to take an audience-centric approach when targeting customers. We will discuss how to integrate first party data into your buying tactics and the benefit of reaching known site visitors

Speakers

Katelyn Taylor: Group Account Director

Dominik Majka: Vice President & Head of Programmatic

Agenda

8:30 – 9:00 – Introductions and networking

9:00 – 10:00 – Speaker discussion

10:00 – 10:30 – Q&A