Amplify Apparel is a Toronto based fashion company from designer Allison Wood. Specializing in experimental unisex apparel Amplify pushes the limits of wearable art and fashion. Fashion forward designs for the trend conscious individual who wants to make a statement with their style. From start to finish a fashion show by Amplify Apparel is a dynamic piece of performance art. With a flare of the extreme and a touch of the surreal, audiences fall in love with one character after another. Turn up the volume with shocking designs from Amplify Apparel.

S/S 2014 collection editorial fashion video

https://www.youtube.com/watch?vl5ZX1flyaho

Amplify Apparel Spring/Summer 2014 collection is entitled "Armor". Armor is used to protect oneself from a dangerous environment or action. With this collection I wanted to combine classic with unexpected materials to showcase the raw versus the refined. Each look encompasses high fashion glamour with a modern edge. I created characters which each represent a different side of the human psyche that is drawn to the surface depending on the challenges we are faced with in our day to day lives. The characters in the collection are The Peasant, The Princess, The Bard, The Medic,"The Whore" The Jester, The Traveller, The Thief, The Dragon, "The Warrior",The Nun, The Sorceress, "The Queen" and The King