Hot Wheels® 2013 Summer Road Trip Makes A Pit Stop In Whitby
Toronto, ON – Hot Wheels® is blazing across Canada again this summer with the 2013 Hot Wheels® Road Trip. With more than 55 stops across Canada, kids and Hot Wheels® fans will get an introduction to the latest Hot Wheels® toys and have a chance to win some sweet Hot Wheels® prizes.
With a stop at the CNE, kids will have the opportunity to get their hands on and play with the brand new SpinShotz, the super-cool Ballistiks™ and some amazing Hot Wheels® Play sets. This includes the fan favourite Hot Wheels® Ballistiks™ Rapid Fire Blaster and, for the first time ever, the SpinShotz Hyper Speed Showdown!
Attendees will also be the lucky few to get the first sneak peek at the brand new 2013 fall line-up from Hot Wheels® including the newest additions to SpinShotz, Balistiks™ and Hot Wheels® Play Sets before any of them hit shelves.
For more information and details on all tour stops, visit www.hotwheels.ca
WHEN: August 23-25: 10:00 a.m. – 8:00 p.m.
WHERE: Canadian National Exhibition
200 Princes' Blvd,
About the Hot Wheels® brand
Since 1968, Hot Wheels® has been passionate about creating thrilling vehicle experiences through innovative product and content. Hot Wheels® began as a line of 16 1:64-scale die-cast vehicles; today, it has evolved into a true, global lifestyle brand for boys of all ages, with segments that range from aftermarket parts to licensed apparel to branded digital content from Team Hot Wheels™, a real-life race crew of professional drivers performing over-the-top stunts. For consumers to learn more, visit www.HotWheels.ca and www.Facebook.com/HotWheels.
Mattel, Inc., (NASDAQ:MAT) (mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie® the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, California, Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations.
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For more information, please contact:
Laura Maize, GCI Group, firstname.lastname@example.org 416-486-2601