ICA's Leading the Charge

This new ICA workshop comes highly recommended by the 4A's. It addresses issues faced by agency team leaders in today's challenging and rapidly changing environment.

This workshop is not basic training for new managers or boiler plate recommendations for any industry. It was developed by and for senior agency professionals with practical advice for running agency teams.

Learn how to:
• Provide powerful leadership in a time, budget and management driven world.
• Affect revenue, efficiency, and profitability with high involvement planning.
• Adapt styles to various situations from high growth to uncertainty.
• Energize your agency and team climate using six powerful drivers.
• Motivate team initiative beyond evaluations and compensation.
• Get internal groups to work more productively together.
• Connect with younger workers who don’t share the same ambitions.