Mobile Style Closet tours Toronto for a sneak peek of LOFT before opening its doors at Yorkdale

Filled with shoes, topped up with accessories, and packed with party attire – it’s the LOFT MOBILE STYLE CLOSET! To celebrate the first ever Canadian LOFT store opening at Yorkdale later this year, the Mobile Style Closet will be touring the streets of Toronto on Friday, October 26 to give Torontonians a sneak peek at LOFT’s versatile pieces and everyday glamour. To help Canadians get ready to deck the halls with holiday fashion, the Mobile Style Closet will feature the 2012 Holiday Collection – and best of all, one lucky winner has the chance to walk away with the entire contents of the Style Closet (approximately $2,000 value)! But that’s not all – the first 25 guests at each stop will receive a surprise giveaway.
LOFT Chief Style Director, Alia Ahmed-Yahia will be on board, meeting and greeting Toronto shoppers and is available to chat with media about upcoming holiday trends and the new collection that will be available at the Yorkdale location – featuring adorable new patterns, bright pops of colour, the ultimate cozy (and chic!) chunky knits, and sequins galore to add some sparkle and shine to festive looks.
With the city abuzz with all things fashion and style, LOFT is excited to bring a little glitz, glam and some early holiday cheer to you. And with nearly 90% of the collection under$75 CDN, the fashionable fun is also accessible and affordable.
What: LOFT Mobile Style Closet featuring the 2012 Holiday collection

When: Friday, October 26, 2012 @ 11 a.m. – 5:30 p.m.

Where: Torontonians can find us roving the streets at the following locations and times. The exact whereabouts of the truck can be found by following @LOFTCanada for real-time location updates!
• Ryerson University/ Eaton Centre– 11:00 AM – 1:00 PM
• Financial District – 1:30-3:00 PM
• Yorkville – 3:30-5:30 PM