Environment
Earth Hour is Such a Turn Off
After a pretty successful run last year, making a return engagement this Saturday night is Earth Hour, and Toronto Hydro is asking How Low Can We Go TO?
"Earth Hour is an important initiative to remind Torontonians about the importance of conserving electricity," says David O'Brien, President and CEO of Toronto Hydro Corporation. And that's why Hydro is sponsoring the How Low Can We Go TO contest, offering ten $250 prize packs of eco-minded gear (crank flashlight! solar backpack! solar clock!) for the brilliant (or lucky) among us who correctly guess how much Toronto's electrical demand will drop when we all shut off our lights.
But will we collectively turn out the lights as much as last year? Are there any other tricks up our collective sleeves for going low? Will any of this make a difference?
"The simple act of turning off the lights can make an incredible impact on the electricity grid and the environment," says CEO O'Brien. "We're encouraging everyone to participate and this contest is a fun way to get involved."
Last year during Earth Hour, Toronto dropped its electricity demand by 8.7 per cent - that's the equivalent of taking 262 megawatts off the grid, or approximately 5.8 million light bulbs.
This year Toronto Hydro is encouraging us to use battery-powered laptops (connected, I presume, to plugged in internet connections) to follow the drop in Toronto's electricity usage, live, as it happens Saturday night.
It all goes down this Saturday, March 28, 8:30 - 9:30 pm. I'll be watching with a front row seat from Toronto Hydro's "top secret" control room. Where will everybody else be?
Photo by Denmar.


Discussion
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This is greenwash, pure and simple. My carbon footprint is smaller than David Susuki's. I don't see any benefit in participating in these public relations exercises.
The message is wrong. There is nothing wrong with your technology. Just use it more intelligently and don't be so wasteful.
Seriously, want to make a difference? Try doing something for more than an hour every year. Take transit, install geothermal heating and cooling, solar/wind power generators, green roofs and the hundred of other interventions, both small and large, that can actually remove your house from the powergrid altogether. Now that adds up to real savings.
Also: lighting a candle makes one a polluter? Please spare us all from your stupid bullshit.
If your footprint is smaller than David Suzuki's, then this is a perfect opportunity to bring awareness to others who don't have as small a footprint. Help them understand what they can do to improve the state of the earth.
A co-worker of mine argues that Earth Hour is a waste of time. I discussed his perspective in my latest article.