Basically, here's the deal: one can take part two ways, either as a tree owner, or as a gleaner (a fruit picker). Those lucky enough to have a mature, fruit bearing tree on their property need do no more than let the good people at Not Far From the Tree know about it and offer up its bounty.
Toronto's Live Green Membership Card Program seems to offer both. The card, which you can receive for free, will save you money at more than 250 local stores and businesses, while at the same time serve to promote green initiatives and environmentally friendly products and services.
But the program has not gained the momentum anticipated back in November during its launch, at least according to some local businesses. They say that since signing on (also free for businesses) they've seen few customers whip our their cards. So is the issue that Torontonians don't know about the program, or are they just not using their cards?