Foodies on Foot is the latest Toronto company to offer social dining experiences
Foodies on Foot's website is shrouded in mystery: a vague description, an entry field for your e-mail, and a big button declaring "Subscribe" are its only decoration. It tentatively announces a start date of Spring 2012, and alludes to a new social dining experience for Toronto.
My knee-jerk response: it sounds a lot like Dishcrawl. Or, if that particular culinary crawl is too dated, Social Feed. How does Foodies on Foot differ? For one, they appreciate the power of synthesis, bringing together many ways for dining enthusiasts to enjoy food in a social setting. Supper clubs, food tours and communal dining lay the groundwork for "really unique food events" that co-founder Steven Hellman can only hint at.
The duo behind Foodies on Foot, Steven Hellman and Gloria Czomko, have backgrounds in legal management and fashion respectively, but have always termed themselves foodies. They've test-driven other available social dining outlets and spotted room for improvement. The first event, which will most likely be a crawl, is slated for late-May. Cost hasn't yet been finalized, and will fluctuate based on the nature of the event, but food tours are expected to start at $30.
What really piques my interest is the mention of inclusivity: Hellman says that Foodies on Foot want those who follow them to be able to explore new cuisines in a down-to-earth environment, forge a strong relationship with the merchants, and have "a constant opportunity to attend [their] events".
My main complaint about other social dining endeavors - I'm looking at you, Social Feed - is how quickly they sell out. Foodies on Foot is planning weekly events that will run the gamut of Toronto's neighbourhoods, from those established to those just beginning to beep on the foodie radar, but what remains to be seen is whether Foodies on Foot's model can accommodate what will no doubt be a huge demand.
I'm a sucker for dining-related secrets, so I'll be waiting with bated breath for the full website launch in about two weeks. In the meantime, follow Foodies on Foot's twitter feed for behind-the-scenes news and all-around stoking of excitement.