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Eat & Drink

Toronto office buildings set to get local food markets

Posted by Carli Vierke / February 9, 2012

Toronto Office MarketsThe Toronto Office Markets are a recent project by Alimentary Initiatives designed to bring locally grown food to the lobbies of office buildings. Artisan market in style, different vendors will sell their goods to the employees and guests of the office. Offering a range of freshly baked breads, cheeses, produce, and ready-to-eat items like samosas and raw pizza, the concept offers food for now and later.

In other words, you can grab something for lunch as well as some bread, soup, veggies and cheese for dinner tonight. "We don't want people to be 'food sleuths,'" Aruna Handa, the head of Alimentary Initiatives tells me, "we want to bring food to where people already go. We're trying to make local, organic food convenient."

Toronto Office MarketsCurrently, the project is still in its pilot stage at the Center for Social Innovation's Spadina and Bathurst locations, but on March 8th, the farm fresh markets will make their first office lobby debut at ING Direct — in the heart of the financial district. Handa sees the project as "win-win-win" and it's hard not to agree with her: since AI does not charge for the service, offices get the market with no financial investment, the employees gain convenient access to local food, and the vendors have to opportunity to increase their sales and profile.

Toronto Office MarketsThe group is serious about reducing the "triple bottom line" (environmental, social and economic costs) that large chains like Loblaw's ignore by using single providers, thereby cutting out local growers. And while Toronto-grown garlic, for example, might be priced higher than garlic from overseas, most of us are now aware that the difference is usually paid with the cost of emissions.

Toronto Office MarketsHanda believes that through initiatives like the Toronto Office Markets, the local food economy can be transformed into a more sustainable model in which residents have easier access to fresh food from nearby farmers and proprietors. While that plan is rather ambitious in its goals, the drive to bring these products directly to consumers is surely a good start.

Additional Photos:

Toronto Office MarketsToronto Office MarketsToronto Office MarketsToronto Office MarketsPhotos taken at the Centre for Social Innovation's Bathurst location

Discussion

17 Comments

Sean / February 9, 2012 at 01:46 pm
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Wonderful! Looks mmm good too.

Good luck.
Jay / February 9, 2012 at 02:15 pm
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AWESOME IDEA!!
Natalie M / February 9, 2012 at 02:23 pm
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Please come to the Weston Building on St. Clair...I know lots of folks in my office would love the good eats...and Galen Weston's office is in the building too :)
MelI / February 9, 2012 at 02:50 pm
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This is fabulous. Good luck!
Galen Weston / February 9, 2012 at 03:09 pm
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You're all gonna die.
dee / February 9, 2012 at 03:09 pm
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So great!! A similar thing was done (is still being done?) at Queen's University: a farmer's market right on campus, with a mix of ready-to-eat foods and take-it-home foods. Great for students, great for staff, great for local food producers!
Jay / February 9, 2012 at 03:44 pm
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This is good news. Do what you can to support local merchants and producers!

@Galen - not sure everyone will get the joke. I nearly spit my coffee out! LOL
Natalie M / February 9, 2012 at 04:01 pm
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@Jay - HAHA! I sure did!
Daniel / February 9, 2012 at 04:08 pm
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We are all hungry at this time of the day. Good idea though.
Robert Xiang / February 9, 2012 at 04:43 pm
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Can this happen at 366 Adelaide W? All we are allowed to eat in my office suite is fruit and hot water.
Earth & City / February 9, 2012 at 07:14 pm
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Job well done! We're so proud to be a part of growing this food initiative for our city. More accessibility, visibility, and support of independent, small food producers and growers.
Fresh City / February 9, 2012 at 07:24 pm
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Bringing food to the people! Great job Alimentary Initiatives! Fresh City Farms is proud to be part of this burgeoning community.
colette / February 9, 2012 at 10:06 pm
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Love those vendors. Yea!
Tim W / February 9, 2012 at 10:38 pm
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SickKids Hospital has had a farmers market for about 2 years now, every tuesday at the university entrance of the building. Its pretty great!
interesting / February 10, 2012 at 09:10 am
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just curious what kind of return do these guys need to make it worth their while to set up for an afternoon is an office building?
Steph / February 10, 2012 at 04:03 pm
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What a great idea!

...Oh Galen...
Aruna / February 29, 2012 at 10:54 pm
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Tomorrow ING DIRECT bank gets its own Toronto Office Market. Come see our Preview Market. Official Launch is Thursday March 8th and then every Thursday 11:30-1:30. Puts a whole new twist on the term "food bank".
So great to work with Nick, Crystal, Janelle and the team at ING DIRECT.

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