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Eat & Drink

Wine Style Tasting for Coffee? Trying Out Cupping(!) at Te Aro

Posted by Rick McGinnis / October 24, 2009

Coffee Tasting at Te AroI drink a lot of coffee. Not as much, I'm sure, as my wife, and nowhere near as much as fellow Canadians, whose thirst for java in all its forms means that major coffee franchisees can open on competing corners from each other, and no up-and-coming urban neighbourhood has truly arrived until it has at least one stylish, serious shop selling latte with artful little swirls etched in foam.

Te Aro opened last spring in a former garage in Leslieville, a neighbourhood with no shortage of coffee shops. Given this saturation, owners Jessie and Andy Wilkin decided to offer coffee tastings to educate their customers on what goes into a cup - and showcase their beans. I managed an invite to the first test run of the tasting - or "cupping," as it would more properly be called - as a way of addressing the fact that, for all of the java I down, I don't really know much about the stuff.

The set-up was familiar enough from wine, sherry, whisky and olive oil tastings I've attended - three glasses numbered but not named, a soup spoon, and empty glass, a glass of water for clearing the palate, a spit cup (in this case a mini cocktail shaker with the strainer reversed) and a sheaf of paper with information on what we're about to taste, including a helpful "flavour wheel" to help you give a specific name to the taste or aroma we might intuit - a typical string of association that might start with something mysterious like "enzymatic," and proceed through "fruity" to "citrus" to "lemon."

Setup for coffee cupping at Te AroIn each of the three glasses was a small heap of ground coffee, each of which we were encouraged to sniff at deeply. The first bore a subtle unmistakable aroma of berries, the second an overwhelming fragrance of malt, while the third had a dark, roasty smell of chocolate and, well, coffee.

Jessie explained that they'd picked a trio of beans that had totally unique characteristics, which was good, as I'd been worried that I'd show up and end up shrugging that all I could smell and taste was coffee; I'm pretty simple that way. Andy poured hot water into each of the grind-filled glasses, and into the empty glass, explaining that we'd use it to rinse our spoon to avoid cross-contamination. As the coffee steeped, he showed us how to taste the coffee, with a big, loud slurp to get the coffee all over the inside of our mouths. "Make as much noise as possible," he encouraged, though as a longtime and notorious coffee slurper, I doubted I'd need much encouragement.

We were told to break the crust on top of each glass with our spoon and take a deep noseful of the aroma as possible. The beans in the first glass had replaced the berries with tea, the second still smelled overwhelmingly of hops, while the third made me think of coffee, and I began to wonder whether a little game was being played on us. Even more surprising was the counter-intuitive fact that acidity is what gives coffee its essential sweetness.

Steeping coffee at Te Aro's Coffee CuppingAfter sifting out loose grounds, we finally put spoon to mouth with big, healthy slurps. The maltiness of the middle glass finally gave way to a taste I associated with coffee, though not nearly as forthrightly as the third one, which had everything - earth, roast, chocolate, a touch of bitterness - I associated with coffee. The first glass, however, was confounding; it tasted more like an herbal tea than coffee, full of citrus and fruit and an undeniable vegetal hint that Andy and Jessie compare to rhubarb. What it doesn't taste like is coffee, and I start to worry that I'm experiencing some sort of stroke symptom, where my brain has spitefully rewired itself.

The third glass - the one I call coffee, straight up - is Sumatran, Andy reveals, and contains the flavour profile most people associate with coffee (including my obviously-not-very-unique self.) The second glass contained Kenyan AA beans - the top grade of beans from the region, and one of the world's most complex flavours, so complex they were mostly lost on me. The first glass was filled with Ethiopian Sidamo beans, the smallest of the raw green beans displayed in the middle of the table, and the ones whose particular appeal was most lost on me. I imagined that they'd be appealing when I was feeling poorly, and wanted a caffeine boost to go with a comforting, tisane-like taste.

Te Aro owners Andy and Jessie WilkinAt the end, I'd definitely learned a few things, prime among which was that my own taste in coffee was utterly cod-standard, and that despite the clear diversity of flavour profiles available for coffee sophisticates today, I'd always prefer that marriage of burnt toast and dark chocolate I associate with a cup of coffee, only now I'd be able to disguise my prole-y tastes by professing a preference for a well-roasted Sumatran bean.

Discussion

9 Comments

Tea / October 24, 2009 at 10:33 am
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Te Aro? Where I come from that's a little suburb in a little city in a little piece of paradise in the pacific.

I don't drink coffee but this article sure makes me wish I did!
greg / October 24, 2009 at 04:10 pm
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It's not at all like wine tasting, really. For one, you just don't pop open a bottle: there's a whole brewing process that happens after it leaves the "factory".

For another, cuppings were designed by tasters in the industry to taste for defects -- such as how they'd confirm a pallet of green beens wasn't going to be a rotten purchase for their roastery. This makes cupping more like meat inspection than wine tasting.

For another still, cuppings involve slurping from spoons and making some of the most rude noises you can make in mixed company.

Unfortunately, the coffee industry has been shoehorning the wine tasting metaphor on to coffee. What happens is that coffee ends up being promoted as a second-rate wine and is not appreciated for its own merits.
Michelle / October 24, 2009 at 06:04 pm
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This is one of my local coffee shops and I just love it. It's great to see them adding sessions like this - I am definitely going to sign up! I too was lucky enough to try their Ethiopian Sidamo feature coffee the other day, and it was truly delicious. You described them (and the cupping process) well, Rick.
Way to go Te Aro - you have a beautiful space, excellent coffee, friendly and knowledgeable staff, and are doing great things in the neighbourhood.
Derek replying to a comment from greg / October 24, 2009 at 06:22 pm
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While there are clearly some differences, to say that this process is "nothing" like wine tasting is totally over the top. And, as the writer points out, the structure of the tasting is also similar to that of whiskey, sherry and olive oil -- not just wine. I don't get the sense that the folks at Te Aro think that their coffee is second rate wine. In fact, I find it hard to believe that anyone would ever think that!
Andrew / October 24, 2009 at 06:25 pm
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So what you're saying is that you don't drink a lot of coffee.
James / October 25, 2009 at 03:28 pm
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This is a great idea. I hope they are going to run these sessions on an ongoing basis?
I went to a session like this at a roaster in Seattle and found it really interesting.
And it's always a treat to hear from the actual roaster, rather than the barista...
chicco di caffè / October 26, 2009 at 10:40 am
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Great piece, Rick, like the rest of your work on this site which I enjoy reading while savouring my other pastime. This article provided another perspective on it describing the coffee cupping experience in some detail. Keep'em coming, thx!
Matt / October 27, 2009 at 04:56 pm
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I've signed up for the next session. Great article.
Line_wire / November 16, 2009 at 12:49 pm
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Hey

Really cool theme, where can I get it?

Thanks

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