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Eat & Drink

Burrito Branding Gone Wrong?

Posted by Tim / August 25, 2008

Burrito BrandingThis might need to be my last burrito post for a while. But at the risk of sounding like a traditionalist, I couldn't resist posting a photo of the sign for Burrito Amigos on Bathurst just north of King.

If any restaurant has an identity crisis, this just might be it. It used to be a falafel joint but than mysteriously became a burrito place at around the same time that King Burritos around the corner transformed into Ali's King Falafel.

But it doesn't look like they've quite committed to being a burrito restaurant as the photo - instead of depicting, say, a burrito - favours a shawarma spit.

Here's a larger photo.

Burrito Amigos

Discussion

8 Comments

Maria / August 25, 2008 at 11:37 AM
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I once made the mistake of going in and trying to buy burritos. The person didn't even ask me what I wanted with it. And even if I said I wanted vegetarian, they put some type of meat in it. Big mistake. Afterward I had to stop at Quesada's and buy decent burritos. The ones I got at Burrito Amigos had to go in the garbage do to the inclusion of meat ingredients.

Adam / August 25, 2008 at 12:03 PM
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I live at Bathurst and King and I've been around for both incarnations of the place. I'm not sure if it's the case anymore, but at one point the same person owned both restaurants. I think that is probably still the case based on the fact that you pretty much don't want to eat at either of these locations. If eat there often then I suggest going late in the evening sometime and take a good look around, that will cure it.

RBeezy / August 25, 2008 at 12:57 PM
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that photo on the sign looks like a burnt forearm to me.

yummy.

Toby / August 25, 2008 at 1:31 PM
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Went by there last night and there's an eviction notice on the door.

Matty C / August 25, 2008 at 5:25 PM
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Tried that place a couple of weeks ago. It was more falafel than burrito, and was just bad. Never going back!

TOGuy / August 29, 2008 at 10:50 PM
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Walked in...Walked out. :S

Orange / August 30, 2008 at 12:37 AM
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I live in the area & do agree that Burrito Amigo is not a go-to destination.

However, spit roast does not contradict with burritos. Spit-roast pork is actually a common scene in authentic Mexican taquerias that serves al pastor. Unfortuantely, Mexican taquerias are something we don't see much in Toronto ...

shel / September 12, 2008 at 11:56 AM
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I think they have new owners now, I go in there everyday and I LOVE the burritos...I would reccomend it to my friends and anyone else...

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