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Design Stores

Elte (second floor)

Posted by Robyn Urback / Posted on June 24, 2011

elte second floorElte has a new second floor showroom that's a little more modern, a little more hip, and a little less expensive than its main floor retail. Elte is known for its high-end classic furniture and carpets, but with its new line of rugs upstairs, along with new, condo and apartment-appropriate furnishings and home decor, it may be fitting to add "trendy" to its list of descriptors.

elte second floorI made my way past the sea beige and pastel downstairs to a pair of shiny new escalators that would presumably take me to my prize. As I headed on up, eyes facing forward, glowing letters on the second floor wall rose into my line of vision.

"SEX," it read, in glowing pink neon.

The escalator hauled me up a little higher, and some more words became visible.

"RUGS &"

Aha, so I hadn't somehow made my way to some lewd, atop-furniture-store lounge.

"ROCK 'N ROLL"

elte second floorSex, Rugs & Rock 'N Roll is actually the name of the new line of rugs specially designed for the second floor. Most are 100% wool, come in five sizes, and range from $435 to $2,525. More interestingly, each rug is named for a rock star, including Feist, Metric, and my pick, Bruce (Springsteen). The latter is a chic, almost reminiscent of exposed-brick design, which works equally well on the floor or displayed on a wall.

elte second floorElte's second floor features furniture and decor by three primary labels; Casamania, Hussl, and Magis, along with its house line. Heather from Elte leads me through the showroom.

elte second floor"This is really fun," she says, directing me to a round chair that actually looks more like a planter. "This is the Spun chair ($615)," she says. "You can sit in it and lean back, spinning it all the way around and you won't fall off."

elte second floorWas that a dare? Well, I took her up on it, and indeed, I left with all my teeth. We then moved onto the Casamania "Him" and "Her" chairs ($1075 each), which are moulded polyethylene chairs with backs sculpted in the form of male and female bodies.

elte second floorOf course, there is also milder decor on the second floor, including a low-back grey sofa ($1,295) that looks like it was pulled straight from the Mad Men set, a grey oak consol table with x-base design ($795), and a whole collection of Kartell chairs.

elte second floorBut for me, the most interesting part of Elte's second floor was its step-down gallery called The Yellow Korner, which actually happens to be the only purveyor of YellowKorner art in Canada. There you'll find Thomas Hebrich's Elephants ($995), Alastair Magnaldo's La Reveuse ($395), and a whole collection of small framed prints ($145). Certainly a far cry from the beige and pastel downstairs.

elte second floorelte second floorelte second floorPhotos by Dennis Marciniak

Discussion

8 Comments

Eric26 / June 24, 2011 at 08:40 pm
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Are you Young, Hip and Sexy? If you are, then you know that you need everything in your life to be Hip and Sexy too, including but not limited to: your rugs, shoes, bikes, cheeses and toasts.

Also, naming something you walk on after rock stars is a terrible idea.
EMT / June 26, 2011 at 10:01 am
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We need MusclesGlasses to smash this hater like he mashes taters.
dmz / September 2, 2011 at 05:56 pm
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I hate the character of this shop, but I've admittedly found some great things there. The photo gallery is a nice touch also, affordable smaller prints etc.
Sam / September 3, 2011 at 04:31 pm
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LOTS of Chinese-made crap with some other stuff. Good value compared to the main store perhaps but not worth the trip unless you're already there. Many other places are better and more interesting
jessie / December 19, 2011 at 02:16 pm
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Equilibrium on Dundas street I found have the same product as Elte but priced out at least 20% less than these guys.
vanessa / January 4, 2012 at 10:20 pm
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I agree with the poor quality and Chinese made furniture. My father-in-law spent nearly $3000 on a Cedric dining room table from ELTE. Barely used for 3 years and in such poor condition - base of table is coming apart. Check out Cabinet Furniture at Yonge and Summerhill or in the Distillery District. Beautiful stuff that is made of solid wood in Toronto.
Damien / March 4, 2012 at 10:18 pm
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You can walk the entire store and if you find ONE label that says MADE IN ______ then I'm shocked.

It seems they went out of their way to remove where the products are made. What are you hiding Elte? We all know where it comes from.
THANKS JESSIE / April 10, 2012 at 02:10 pm
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Jessie thanks so much - I found 6 items I have been dreaming about at Elte at Equilibrium for much less. Got them all. Thanks so much for that tip!

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