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Design Stores

BoConcept Toronto

Posted by Robyn Urback / Posted on April 24, 2011

BoConcept TorontoBoConcept has arrived in Toronto, bringing with it its contemporary line of functional furniture. At Adelaide and Jarvis, the Denmark-based furniture chain, has more than 340 sales units worldwide, and opened its doors on the ground level of the Vü condominium just two weeks ago.

"Toronto needed this," BoConcept design consultant Brad Karsh tells me as he leads me through the store. "It's well-designed furniture, but at reasonable price points."

BoConcept TorontoAs Brad takes me through some of the floor models, I'm beginning to realize just how functional BoConcept's furniture actually is. A white desk ($1,995) near the front of the store opens up into a table for six. A square ottoman (from $695) unfolds to become a sofa bed. And a glass/chrome coffee table ($1,495) has panels that release and rise, hiding storage underneath and raising the tabletop surface, making eating and drinking for comfortable.

"It's really clever furniture," Brad says. "Classic, but contemporary. Affordable high-end."

BoConcept TorontoMost everything in the store can be customized in terms of colour, material, and size. BoConcept works with five grades of leather, various surface finishes and materials, and a whole spectrum of colours, as evidenced by its fabric wall. As well, the staff at BoConcept is specially trained and offers personalized design consultations by appointment. ("It's $150," Brad tells me, then lowers his voice. "But that's not written in stone.")

BoConcept TorontoBoConcept furniture strikes me as perfect for urban condos, trendy, but not transient. I love its floating cabinet wall unit ($1,095), complete with slow-closing cabinets, as well as a sort of absurd looking rocking chair ($1,795), rounded with a low back, yet still surprisingly comfortable.

BoConcept Toronto"A lot of these items I'm putting in my home," Brad says. "They just seem to fit in a space so well. And of course, the couches are incredibly comfortable." And they are--I test them out just to be sure. While I've found many modern-looking sofas to be a little stiff, these ones let you sink in just enough to feel at ease.

BoConcept TorontoAccording to Brad, pieces in the showroom should change regularly, and the new catalogue will be coming out in September. "Eventually," he adds, "we'll be selling the floor models." Of course, I perk up. "Eventually," he smiles. "But not yet."

BoConcept TorontoBoConcept TorontoPhotos by Dennis Marciniak

Discussion

11 Comments

brick. / April 25, 2011 at 09:57 am
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Yup. this differs drastically from all the other furniture stores.
Marge / April 25, 2011 at 11:14 am
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BoConcept exceeded all of my expectations. Articulate and innovative design paired with beautiful pieces and people! Looking forward to my next visit.
deedi / April 25, 2011 at 12:18 pm
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great place to pick up an 'articulate' sofa!
jcfroz / April 25, 2011 at 04:37 pm
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affordable?
Gridlock / April 25, 2011 at 04:43 pm
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Looks like every other "upscale minimalist" furniture store in Toronto... in fact, some of the pieces you can literally find at each of these stores.

Yawn. Overpriced IKEA.
beth / April 25, 2011 at 09:08 pm
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Since when is an 1800 rocking chair affordable?
Matt / April 26, 2011 at 12:25 am
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It's all relative... Do poor people ever stop complaining?
Jim / April 26, 2011 at 11:22 am
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Over priced IKEA? Are you kidding me? You get what you pay for at IKEA which is shit that is going to fall apart in a year or two.
The furniture stores in this city are all selling furniture for people living in condos downtown, and I'm sure if you can afford to buy a condo downtown you will be able to afford this furniture!
Get a grip all you whinny babies and stop complaining about shit you can't afford.
Penny Schild / April 28, 2012 at 07:31 am
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Everything is relative. Why must consumers jump from one elaborate comment to another. This is not IKEA. Nor is it inexpensive but the city has the money, they want to be cool, hip and this store fits that bill. If you don't like high end chic retail stores try the Brick.
Sarah / November 21, 2012 at 03:08 pm
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There are some gorgeous lights in the store (not for sale) and I am trying to figure out where those are from? Who designed the espresso coloured hanging claw cages?
Jacob / February 16, 2013 at 06:28 pm
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Really overpriced...you are paying top $$$ for plywood and veneers...OMG, truly a rip off! Service is alos quite terrible...staff has alot of attitude!

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