Cefiore is first Toronto casualty in frozen yogurt boom

Toronto has embraced the frozen yogurt trend like ice cream is going out of style. In the Annex alone, Menchie's, YoYo's Yogurt Cafe and Mon Berri all arrived on the scene in the past year or so to join a fourth option - Cefiore - which as of this month is now deadpool.

Even though Cefiore is a global chain with franchises in the US, Australia and China it perhaps never stood a chance, opening in 2009 on Walmer Road just before the self serve FroYo trend started to take over. I don't think too many people will mourn the loss of Cefiore - it wasn't unique enough to stand out from the pack, but it will certainly raise the question whether the frozen yogurt trend had gotten too far ahead of itself.