Deadpool
Mr. Movie Goes to the Deadpool in Style
Mr. Movie, an independent video rental store near Ryerson University, closed for business at the end of September. It was a sad loss for loyal students and residents of the Merchandise Lofts in which it was based; but in this era of video on demand, Zip.ca and online streaming (legal or otherwise) the fact Mr. Movie was losing money and customers wasn't altogether surprising.
It's nice to see, though, that the owners have a sense of humour about the situation. In a note posted to their front door (see below), they take some time to poke fun at themselves and their customers.

Thanks to David Silverberg for the tip


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As for online rentals/downloads, although it's growing, there's still a lot of people who'd rather physically go to the store and rent a disc in hand then wait for a download to finish, especially when the file sizes are gonna be huge for HD movies.
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In Canada though, they remain profitable and are not under the same microscope with their finances.
I do think that their brand is obsolete though. They have been unable to stay ahead of trends and technology and unless they come up with something earth shattering that Zip/Netflicks can't copy, they will not be around for much longer.
But, who knows? Video stores would have died a long time ago if the wholesale price of movies (VHS) didn't come down from their $100+ peak in the late '90s to the $12-20 range for a typical DVD today. No way these little places could have survived if one copy had to 'turn' 22-25' times just to break even!
I might be wrong, but it's my understanding that the $100+ versions of rental movies were not the same as their $20 retail equivalent. It's irrelevant for DVDs obviously, but those premium rental versions of VHS tapes were manufactured to a higher standard than the one's you'd buy from HMV, because they had to withstand a much greater viewing count.
When the studios lost that battle, too, they realized the only way they could participate in the 'lost' revenue was by inflating the initial cost to the $80 range and then higher as the market would bare. It had no reflection on the actual quality of the cassettes themselves. Later, pay per rental systems (like Rentrak) were tried with varied success, but $100 became the norm in Canada. Ironically, most movies don't make money until released on VHS (or DVD, as the case now is), but initially the studios did not see it that way.
The game companies tried the same thing and met with better success: they did win the legal battle against the photocopying of the instructions, which the Courts viewed differently.
By the late '80s, people began to collect movies and the studios saw merit to a 2-tier price structure: 'rental priced' at $100 and then 'sell-thru' at $12-$22, generally 4-8 months later. Some movies (generally Disney and Warner kids stuff) would come out at the lesser price to make up for in volume. E.T. is prime example of that: when Spielberg finally released it, it sold several million copies, rather than the normal 2-400,000 for a successful 'rental priced' title.