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The TTC finally launches online merchandise store

Posted by Chris Bateman / July 8, 2014

toronto ttc storeThe TTC is testing the merchandise market again. Starting today, a small selection of posters and subway maps will be available for sale online though Shopify for between $10 and $20, plus delivery.

The Toronto Transit Commission's last serious attempt to sell merchandise ended in 2010 with the closure of the universally despised and mocked Transit Stuff store at Union Station. In 2006, this site described the selection of clothes as "ugly, boring, bland and painfully unfashionable."

(According to the TTC, Legacy Sportswear, the company behind Transit Stuff, is still selling branded t-shirts out of a factory side entrance near Steeles and Weston.)

One would hope the TTC can learn from its mistakes and take advantage of the current surfeit of well-crafted transit-related products in Toronto, such as t-shirts and original artwork. Spokesman Brad Ross says decommissioned train and streetcar parts could be sold or auctioned via the site in future.

Currently, the selection is limited to just six posters and two maps, one of which is made of plastic and still used on older model subway trains. Previously, the only way to buy TTC merchandise was in person at Davisville station, where the options were similarly limited.

A press release promises an expanded selection of products in the coming months.

Can the TTC find a way to do merchandise right?


Chris Bateman is a staff writer at blogTO. Follow him on Twitter at @chrisbateman.



Stan / July 8, 2014 at 06:26 am
Holy shit I want a TTC jacket so bad! They need to sell some ASAP. A maroon hoodie with TTC on it would also be swell.
rickie / July 8, 2014 at 08:46 am
I don't see what the big deal is with this. You can already get all of these at davisville station and don't have to pay postage or wait for canada post to deliver.
James / July 8, 2014 at 09:22 am
Quit trying to sell me nostalgia of yesteryear when the TTC was in its glory days. They've passed. Where is my Presto Implementation?
Alexander / July 8, 2014 at 09:37 am
When has the TTC done anything right? It's 2014 and we still pay collectors to sit in booths and respond snarkily to straightforward questions. We still deal with trains sitting outside stations with delays and no communication. We still deal with annual rate hikes while seeing service decline?

The TTC is the worst first world transit system on earth. They can take their shitty merchandise and shove it.
Leafs4Life / July 8, 2014 at 09:41 am
Now why would ANYONE want to willingly pay the TTC to own a constant reminder of the worst and most outdated transit system in the world?
DA replying to a comment from Alexander / July 8, 2014 at 11:23 am
Well said!
Roger / July 8, 2014 at 11:40 am
And still no subway buttons.
Joey / July 8, 2014 at 02:27 pm
I've said it before and I'll say it again: the TTC needs to get Spacing to handle this for them. Everytime Spacing comes out with something transit related it flies off the shelf. The TTC needs to admit defeat and hire someone externally to do this right.
Liz replying to a comment from Joey / July 8, 2014 at 08:44 pm
Yep. This.
Kelly replying to a comment from Roger / July 8, 2014 at 08:54 pm
Subway buttons? Here you go:
Mark replying to a comment from Leafs4Life / July 8, 2014 at 08:58 pm
Worst and most outdated?

Methinks you're stretching the point a wee bit, no?
Spike replying to a comment from rickie / July 9, 2014 at 07:27 am
Same here. People just need rto get up off theoir buutts and physically get what they want at the store.
Spike replying to a comment from Alexander / July 9, 2014 at 07:30 am
@Alexander and Leafs4Life: methinks the two of you are car drivers who live outside Toronto that just love to bitch about the TTC, and are full of it. Please go visit a Third World nation with shitty transit, make note, then come back and say what the two of you said.
mike / September 23, 2014 at 04:54 pm
i am interested in getting a die cast model of the new street car.
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