Wednesday, May 22, 2013Cloudy 15°C
City

New website gets Rob Ford cycling, sort of

Posted by Derek Flack / August 20, 2012

Rob Ford Cycling TorontoRob Ford, cyclist? If trying to picture that makes your brain hurt, perhaps a little animation will help. In response to the mayor's generally negative stance toward cycling, the folks over at Duke's Cycle and ad agency DentsuBos have put together a new website called RideForRob.com where vistors can "donate" their rides to an animated facsimile of Ford who in turn gets fitter and fitter as the kilometres accrue.

According to a press release, the point of the campaign is "to demonstrate the fitness benefits of bicycling in the city" and to change the mayor's attitude toward cycling in general. It also serves as an opportunity to make light of Ford's stature and his failure to meet his weight loss goals earlier this year. I've never been much a fan of this, but I suppose the moment the Cut the Waist challenge got underway, the subject became fair game.

The website's donation form works on the honour system, so it's quite possible that Ford's avatar will get real thin, real fast and the whole exercise will be over before you know it, but in the meantime, it's worth a few smiles. And, hey, now you know what Ford looks like on a bike. Sort of.

Discussion

44 Comments

oink oink / August 20, 2012 at 03:37 pm
user-pic
HAHAHHAHAHAHAHAHHA
W. K. Lis / August 20, 2012 at 03:57 pm
user-pic
Wonder if Rob even rides any kind of bike on the Humber River Bike Path behind his house near Scarlett Road? Or does he still stake a claim on it to add the river side to his property?
Audra Williams / August 20, 2012 at 03:57 pm
user-pic
This is such fat phobic and bullying garbage. There are lots of fat cyclists, and the problem with Rob Ford is not his WEIGHT.
loper replying to a comment from Audra Williams / August 20, 2012 at 04:04 pm
user-pic
While Ford's weight problem may be partly a result of genetics, his diet and exercise regime are well known facts. It's not bullying if they criticize his choice to maintain an unhealthy lifestyle.

Besides, if you actually looked at the website you'd see it was a very positive message.
kook / August 20, 2012 at 04:08 pm
user-pic
strangely this reminds me of the man who went for a job in Central Park (in the movie Leon, the Professional) and got shot by Mathilda's (paint-ball)gun(?). Rob would more likely fall off his bike (not shot). And out from nowhere instead of a bunch of secret securities would be his brother Doug. lol. I just watched the movie last night - it was epic.
Audra Williams replying to a comment from loper / August 20, 2012 at 04:09 pm
user-pic
Other people's bodies are not your business.
Mark / August 20, 2012 at 04:19 pm
user-pic
Another pot shot from the arrogant downtown cyclist lobby. The downtown cyclist crowd seem to think they are the healthiest group of people in the world. They even cycle to the store to pick up their cigarettes and to their local patio to binge drink every evening.
Marc / August 20, 2012 at 04:26 pm
user-pic
Isn't it great when the liberal "radical" folks and the conservative "taxpayers" can find common ground in how they like being fat?
ixnay on the atfay / August 20, 2012 at 04:50 pm
user-pic
I don't like when people go after Ford for his weight because it gives his supporters the opportunity to play the victim card and complain that he's being bullied. There is PLENTY to criticize about the man without dragging his weight into it, despite the fact that he made it a public issue with the whole "Cut the Waist" fiasco. Let's stick to his small-minded pettiness, lack of any leadership ability, and general douchebaggery shall we?
doffshat / August 20, 2012 at 04:50 pm
user-pic
Surely the health benefits of cycling are far outweighed by the damage done by the horrendous pollution and gridlocked traffic in the city? Promoting cycling is only a small part of the solution. To create a happier, healthier city we must get cars off the road, build an extensive network of bike lanes, more pedestrianized areas and parks, and some proper public transport infrastructure. Toronto is a city with no vision and it is getting left behind by the rest of the world.
andrew b / August 20, 2012 at 04:59 pm
user-pic
Why does everyone hate on rob ford so much?? I frankly think economically wise Toronto needs a mayor like him, to make the tough decisions that every other politician is afraid to make. He has money already so he didn't become the mayor to be rich, but bc he wants to do the city good. Yall r haters! Espically you blogTO... The media should always be neutral when it comes to democratic issues. The issue of obesity has nothing to do about how well someone is about to do their job. #donthate
ohyeah / August 20, 2012 at 05:07 pm
user-pic
i am voting for rob ford next election just too spite the downtown whiners!
Ben / August 20, 2012 at 05:09 pm
user-pic
Talking about Rob Ford's weight isn't completely removed from the argument about his ability to do his job. I would argue that Rob Ford's weight is a political issue.

In fact, I have:

http://www.huffingtonpost.ca/ben-johnson/rob-ford-weight_b_945943.html
the lemur / August 20, 2012 at 05:17 pm
user-pic
Bunch of things wrong with this site/campaign:

1. 'demonstrate the fitness benefits of bicycling in the city' - this can be done without making it personal.

2. 'change the mayor's attitude toward cycling' - not sure a website or campaign will do it. Aside from that, I suspect Ford doesn't actually care one way or another about cyclists other than to score points with a certain part of the electorate who think bikes cause congestion instead of alleviating it, and mostly in the parts of town Ford never goes to anyway.

3. I don't think Ford's a good mayor; I ride a bike; I think his attitude to biking is misguided. Those three things don't always necessarily go together, and I resent the use of cycling in itself to harass him about his policy and his health at the same time.

4. The animation doesn't look much like him and perpetuates the idea that cycling, whether for exercise or transportation, is uncomfortable and exhausing.
Doc Pickles / August 20, 2012 at 05:21 pm
user-pic
Unfortunately Mayor Ford put himself in a position to make his weight a political issue with that weigh in circus. It's totally possible to be the mayor and quietly drop 50 pounds, and not make a fuss out of it. Right, Mayor Miller? http://www.thestar.com/news/gta/article/636709--the-skinny-on-mayor-miller-s-weight-loss
Simon Tarses replying to a comment from loper / August 20, 2012 at 05:25 pm
user-pic
As much as I hate to say this, Audra is right; the mayor's weight is NONE OF ANYBODY'S BUSINESS, and the commentary on it is just nothing but fataphobia and anti-fat bullying. If progressives hope to defeat Ford, or at least challenge him on what he's done wrong, we need to do so on the issues at hand, not his being fat. All that we are doing is giving Ford Nation and the mainstream media (a big section of which still supports Ford and his policies) the rope by which to hang us come election time, and at other times in the court of public opinion.
mark / August 20, 2012 at 05:36 pm
user-pic
Ahhh the hypocritical nature of to the downtown leftist elite. Anti gay bullying is wrong! But anti fat bullying is OK.
CJ replying to a comment from Simon Tarses / August 20, 2012 at 05:51 pm
user-pic
"fataphobia" isn't a thing. I think you mean cacomorphobia.
Audra Williams replying to a comment from Ben / August 20, 2012 at 05:51 pm
user-pic
OH my god what utter garbage.
Audra Williams replying to a comment from Ben / August 20, 2012 at 05:55 pm
user-pic
"Ben Johnson is a Toronto-based writer, performer, and cubicle jockey. He hosts the weekly, live, comedy and variety show, Naked Fridays, writes about beer for blogTO, and has been contemplating a career in stand-up comedy for three years."

Let me know which part of your bio qualifies you to make a statement like "Rob Ford is of such bulk that I believe genetics alone are not to blame".
Zinc / August 20, 2012 at 06:02 pm
user-pic
Rob made his weight a fair target when he challenged other mayors to "Cut the Waist".

Failing to meet his target wasn't the problem...the problem was he gave up. People expect better effort from their leaders.
Ben replying to a comment from Audra Williams / August 20, 2012 at 07:03 pm
user-pic
I need no qualifications to preface a sentence with "I believe." The article I linked to is clearly just my non-expert opinion.
But do you think Rob Ford was "born to be fat" and that he's battled his weight by healthy foods and exercising his whole life?

There are people that are born to be bigger, and there are people that take no responsibility for their own health. I hold no ill will for the latter, but one can see the former are irresponsible.

Rod Ford can, and should, be judged for his ill-health. This is nothing like homophobia--which is a practice of discriminating against a person for something that is beyond his or her control: their sexual preference.

The guy refuses to see long-term when it comes to his own health and it speaks to the way he governs.
paul / August 20, 2012 at 07:14 pm
user-pic
"Other people's bodies are not your business."

Sorry but the carbon dioxide released into the environment to produce and transport the copious amounts of food necessary to satiate obese people's gluttonous appetites (not to mention all that extra methane coming out their asses) exceeds what is acceptable in the new climate of enviro-awareness. For the good of our children's future obesity must be eliminated.
Simon Tarses replying to a comment from paul / August 20, 2012 at 07:46 pm
user-pic
That's just bullshit justifying fat hatred, and you know it.
Sol / August 20, 2012 at 07:52 pm
user-pic
FFS. What Rob Ford eats or how much he weighs are totally irrelevant. There are plenty of reasons to disagree with him and argue that he's a lousy mayor and an embarrassment to the city without sounding like mean-spirited adolescents. I can't believe we're even discussing this.
stopitman replying to a comment from Simon Tarses / August 20, 2012 at 08:47 pm
user-pic
Normally, the Mayor's weight would be nobody's business.

Until he made it everyone's business as a PR stunt and crash and burned.

Besides all of this, attacking his poor ideas (coming from a capitalist and suburbanite) is so easy and has become so repetitive that it's easier to revert to making fun of his weight.
paul / August 20, 2012 at 09:53 pm
user-pic
"That's just bullshit justifying fat hatred, and you know it."

Just you wait. As the weather continues its exceedingly unusual behavior and the water level begins its encroach on coastal civilization the panic will set in and many very stiff fingers desperate to reverse the damage will be pointed in every which way that wanton over-consumption exists. Obese people will be the most visually obvious offenders of this "gluttony of old" and if not eaten will probably end up in some kind of mandatory fat camp.

Marc replying to a comment from Sol / August 20, 2012 at 09:59 pm
user-pic
Oh like we're so above talking about weight. We couldn't have an 'asian-look' woman on our $100 note for heaven's sake. Canadians are as petty as they come, so no wonder we're talking about how fat he is.
Danny P replying to a comment from mark / August 20, 2012 at 11:06 pm
user-pic
You don't even know what the word "elite" means, and continue to use it simply because it's a convenient buzzword for a group of people you don't like, despite it's total lack of applicability.
Danny P replying to a comment from ohyeah / August 20, 2012 at 11:06 pm
user-pic
Ummm...you are a "whiner".
Danny P replying to a comment from andrew b / August 20, 2012 at 11:08 pm
user-pic
"He has money already so he didn't become the mayor to be rich, but bc he wants to do the city good."

What? Of what relevance is this? Or are you just bringing up the fact that he's a completely out of touch millionaire who pretends to be a regular joe?
Your comment is automatically rendered invalid because you actually tried to add a hashtag to it. This isn't twitter.
bob replying to a comment from Audra Williams / August 20, 2012 at 11:10 pm
user-pic
He is a public figure. The "largest" in the GTA. Therefore he is OUR business. He needs to set a better example. At this point it's a little redundant as he is awful in every regard and could not possibly convey any sort of positive message. Aside from resigning. Regardless, you are wrong.
Bill / August 20, 2012 at 11:20 pm
user-pic
How can Ford's weight be a private matter when he ran a months-long PR campaign surrounding it?
Erin replying to a comment from Audra Williams / August 21, 2012 at 01:06 am
user-pic
Only a fat person would use the term "fat phobic" you must be overweight. I suggest a bike ride. (away from kids though fat women on bikes are not pretty)
josh replying to a comment from Audra Williams / August 21, 2012 at 01:22 am
user-pic
only a fat person would use the term fat phobic
Charles Marker / August 21, 2012 at 09:18 am
user-pic
Looks more like Nikita Khrushchev to me.
Audra Williams replying to a comment from the lemur / August 21, 2012 at 01:41 pm
user-pic
Yes!
kayla replying to a comment from Audra Williams / August 21, 2012 at 02:02 pm
user-pic
the term fat phobic is beyond ridiculous you should get a gym membership
Cyrille replying to a comment from Ben / August 21, 2012 at 03:07 pm
user-pic
OMG that is ridiculous! You are comparing homophobia and fatphobia on the basis of CHOICE ? Tell me that losing weight is easier than not getting any.

Being gay (or at least living it) is much closer to a choice than being fat. Homophobia and fatphobia are both wrong and (if you ask me), things that are ethically wrong can't really be measured. Additionally, if someone did choose to be gay, that would not make homophobia directed toward that particular person ok, righ?

So stop it with the snarky body bullying and concentrate on Rob's wacko right-wing policies and disrespect for the electors.
Pray the gay away replying to a comment from Cyrille / August 23, 2012 at 09:53 am
user-pic
"Being gay is much closer to a choice than being fat" - WTF?!

I'm straight, but I certainly didn't choose it. I was just born this way. I can remember being 5 years old watching Wonder Woman or Daisy Duke on TV and getting erections even though I had no idea why. And while I don't have a problem with homosexuality, it would represent a pretty poor choice.

"Let's see, I want to choose a sexual orientation that will expose me to discrimination, make me a target for harassment and violence, one that will significantly increase the odds of being bullied, committing suicide as a teen or suffering from depression. One that will prevent me from being able to marry the person I love in most places on Earth. On top of that, it could cause problems in my family, and I'll have to suffer through idiotic statements from strangers on the internet." Yeah, great "choice".

I'm not saying that all fat people are that way because of poor decisions and a lack of exercise, but a lot are, and there are steps they can take to change their situation. Being fat and being gay are not comparable.
Aus Mike / August 23, 2012 at 11:01 pm
user-pic
Can we get an animation of Rob riding backwards, seeing as that's the direction he's stuck in?
Lumen / August 24, 2012 at 06:14 am
user-pic
I am disappointed with Duke's cycle. This was mean-spirited as has been pointed out, but also disingenuous. I doubt very much they actually care about Rob Ford's health or else they wouldn't have tried to publicly humiliate him with this stunt. Fine you don't like him is as a mayor, either do I! Target what he says, not what he looks like. Leave the health advice to his doctor, you have no business commenting; successfully losing weight is far more complicated than hopping on a bike.
Victoria / August 24, 2012 at 07:22 am
user-pic
Ford's weight SHOULD not be a matter of public debate. Unfortunately his CUT THE WAIST public relations stunt ended that. The problem is that his policy making is regressive and unrealistic. I believe the current statistic is that 1 in 4 Canadians are significantly overweight and a transportation policy that undermines peoples' ability to safely use a more healthful method than driving. Furthermore no private firm will put money into underground transit infrastructure and maintenance without significantly increasing the fare. Torontonians are already the only North American city who pay %80 out of the farebox.

I loathe Ford's policies which are ill-conceived. I would hate for him to have a second term based a sympathy vote.
But Kayla, Erin and Ben as somebody who lost 75 lbs I know how idiotic and hateful people can be when one is overweight. I also know how difficult it is and how many factors are involved Some of the comments here are appalling.

As for OhYeah..I can only recommend that you get a newspaper subscription, a highlighter and spend your free time using both before you go near a voting booth for any reason. Otherwise just spoil your ballot. It is a better way to exercise your democratic right if you aren't familiar with the issues.

Mike replying to a comment from Victoria / August 24, 2012 at 08:49 am
user-pic
No, Ford's weight SHOULD be a matter of public debate. He's a public figure, funded by us. The whole reason we elect these public figures is to shape our society...

If Ford feels that exercise and nutrition is no big deal, he's policies are going to reflect that. We're seeing that now, his mentality is in line with 1970's USA. Are we Americans in the muscle car era or Canadians in the 2010's?

Add a Comment

Other Cities: Montreal