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Toronto News 24 says that local news isn't dead

Posted by Jerrold Litwinenko / March 9, 2010

toronto news 24Toronto News 24 is a new local internet video news site, and it's coming at you 24/7. "Local news isn't dead...it's in your pocket!" touts reporter Paul Riley. The problem is, simply being available round the clock on the web doesn't make it novel, and it takes a lot to be effective and bring a high-quality new media project to life.

Hyperlocal news reporting most certainly continues to make inroads on the web, and it may be true that the evening television news is not where people are seeking to get the scoop on recent happenings in their community. But we already know that the web and mobile phones are where it's at; there's no need to try to sell us on the idea that future is now.

I don't like bashing start-ups, especially those that are well-intended. But sometimes ideas and execution just don't jive, and problems with Toronto News 24 effort are many.

First and foremost, the news found on the site is not breaking news or interesting local stories. Scanning the Toronto news page reveals multiple articles detailing shootings, car accidents, and fires - all far from compelling journalism, and none grabbing my attention any more than a police blotter or local TV news clip would.

Although Toronto News 24 is brand new, the cutting-edge technology angle and site design are quite outdated and simply don't deliver. The weekly "Toronto in 3 Minutes" video podcast (which launched just this week) leaves a lot to be desired, and the site isn't mobile friendly.

Branding is also an issue. We already have the heavily-resourced and far more established CP24 News. Furthermore, the web and video graphics shout amateur. At first glance I thought this was a joke site, someone's high school class project, or an old site that was created in 1995, but it turns out that these are real people, attempting to get something real off the ground. (In some ways, it reminds me of the mycitytoronto.com web directory, which somehow still manages to maintain prime billboard space on the 401).

A statement on the front page touts the site as the "The First Ad Banner Free Internet TV News Channel," which begs the question: how does the project generate revenue and compensate its staff? It appears that they're running a linked business called BizClipz, producing online video advertisements (for "less than the cost of a wedding video") for local businesses. These advertisements are then "featured on Toronto News 24 Channel free of charge."

Perhaps I'm being too harsh, but I don't see this as novel or viable model, and I think the product has a long way to go before it achieves much in the way of success. But maybe I'm wrong.

What do you think?
Is Toronto News 24 a site that will pick up serious traction and play a role in replacing dying forms of media like the TV news and newspapers?
Or is another poorly executed idea, destined to fail?

Discussion

33 Comments

Matt Demers / March 9, 2010 at 12:27 pm
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The problem with online news or local news isn't going to be solved by people doing the same things over and over. While TN24 might be a half-hearted attempt, it's an attempt to do something different, period.

Props to them for trying to make something work with the small budget they (probably) have.
Adil / March 9, 2010 at 01:33 pm
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Without having really explored the site, I would agree with Matt that there needs to be a problem that's being solved and that problem is certainly not a lack of news coverage.

But its good see this initiative and would be neat to see them venture into citizen journalism if that's in the plans.

Dawn Mills / March 9, 2010 at 01:42 pm
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Ah try and be nice! Let's give them a chance to prove themselves and hope they don't become an internet version of the ridiculously vapid and pitiful CP24.
Dawn Mills / March 9, 2010 at 01:47 pm
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Let's hope these folks can make something out of their ideas. Let's also hope they don't end up like the ridiculously inept,vapid and pitiful CP24.
Adil replying to a comment from Dawn Mills / March 9, 2010 at 01:58 pm
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Dawn - If your response was towards the comments, check out the comments on BlogTo's Street Style section (http://www.blogto.com/fashion_style/2010/03/street_style_friday_night_at_the_drake/). It'll either make our comments look constructive and supportive or make you lose some faith in humanity :)

And if your comments are regarding the author's work - while I respect the journalistic process and crafting a voice, there are times when journalists/bloggers have nothing good to say. To echo what readers commented on following yesterday's piece on JacLife, in these cases it may not be worth writing at all.
Stephan Thompson / March 9, 2010 at 02:34 pm
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I actually have seen the site. I think these guys are doing a great job. Obvi they have just started. I think its hardly the time to start criticizing the initiative. I also see you have not quoted anyone from Toronto News 24.com, Is this your idea of journalism? you do a story about someone without even talking to them? Come on. Check yourself.
Stephan Thompson replying to a comment from Matt Demers / March 9, 2010 at 02:36 pm
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ot be worth writing at all.

Reply
Stephan Thompson on March 9, 2010 at 2:34 PM
Jerrold, I actually have seen the site. I think these guys are doing a great job. Obvi they have just started. I think its hardly the time to start criticizing the initiative. I also see you have not quoted anyone from Toronto News 24.com, Is this your idea of journalism? you do a story about someone without even talking to them? Come on. Check yourself.
Trisha Best / March 9, 2010 at 03:17 pm
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Jerrold, your review sounds personal, you sound angry at Toronto News 24, not sure why. Did you get an interview with them?

Like the other comments said, kudos to Toronto News 24. I checked them out and think they look fresh, current and most of all real. Looks like their reporters actually care about reporting and not just churning out the same old news every other station does. I feel like these guys will get a great cross section of news and real people events and stories.

I say let's support them, it's great for our city to have choices on where to get information.

I do have one criticism, I did not like the Paul reporter guys tie. LOL But that is just the fashion police in me.

Jay Webster / March 9, 2010 at 03:34 pm
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WoW! you actually sound angry about this guys, did somebody there stole your girlfriend?
i'm asking because it seems like you didn't even bother to talk to them before bashing them.
i'm a bit taken back by this story as it really questions your intentions and journalistic ethics.
But i thank you for referring me to the site because i do like it and i think is pretty cool that somebody is doing something about this local TV fiasco without even asking for anything, consider me a regular Toronto news 24 reader from now on.
Joel / March 9, 2010 at 03:40 pm
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They just need to hire a web and graphic designer, that's all.
Kimberley Gurevitch / March 9, 2010 at 03:53 pm
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I hope the team at Toronto News 24 sends you flowers. Your blog about them has done what any new start-up wants. It has created an awareness of Toronto News 24 to people who probably didn't know they exist, and they'll go check out the sight. They can then make their own judgements, and from what I have read, seems positive to me. Human nature makes us fear what we don't know. I wonder what it is about Toronto News 24 that you fear, since you didn't have the guts to actually talk to them before writing about them, as mentioned in another comment. Your blog is your opinion of them, based solely on what you see, not what you know. Feel free to write about them in the future, negative or positive. I'm sure they would appreciate the traffic to the site.
adsf / March 9, 2010 at 04:21 pm
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they should grab some of the old citytv staff and get them to do reports .

also i get 100% of my news from TMZ

James Shawn / March 9, 2010 at 04:30 pm
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Regarding http://www.torontonews24.com ( I think ) is the address -

Seems like somebody pee'd on your cornflakes, I suspect you wish you would have thought of it- I found them last week after they did a story on Porter Airlines and it was infact a fresh look to media online - Sure beats the hell out of the millions of same old blogs on the net - Good for them! You should do a follow up story in a year from now if you are still blogging..
James Shawn / March 9, 2010 at 04:50 pm
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I never saw that video you posted until now, what's wrong with it I think it was pretty kool!

Sorry for the double post

JS
Mike Samson / March 9, 2010 at 07:02 pm
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I've known the brain behind Toronto News 24 for a couple of years now and I see where he is going with this. Everyone has to start somewhere so if baby steps are required at first, so be it. You need to learn to walk before you can run. As for the comments regarding the author of the article not talking with the staff or researching them first, I couldn't agree more. I'm not a journalist or a blogger but because I know the people at Toronto News 24, that was kinda silly. The staff have extensive news/media backgrounds so they aren't going it to this as grads from DeVry. (No offence Devry!)
Sean / March 9, 2010 at 07:49 pm
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GREAT stuff. When I'm out of town, I'll get to 'see' the news.
CP24 on the radio doesn't cut it and are a pain to watch when they actually have breaking news.
TORONTO NEWS 24 has a solid start and seems to have a solid future. Let's hope they never sell out to Rogers or CTV.
Jerrold replying to a comment from Kimberley Gurevitch / March 9, 2010 at 08:18 pm
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"Your blog is your opinion of them, based solely on what you see..."

Precisely. And I'm entitled to see things differently and comment on them. As are you.

Juan Fanzio / March 9, 2010 at 08:29 pm
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Hey, Hey hey!! a clown without a smile, so sad.
Thanks for the bash brother i feel sorry for whoever launched BlogTO because i know first hand how much effort goes in to something like this as i'm the owner of TN24, but you just set them back few miles with your personal opinions.
but enough of you, i just want to thank all the comments supporting TN24 and tell people no to judge BlogTO for this story there is some really writers here and the content is usually good.
again, thanks for the kind words from readers, they mean a lot me since i'm the same guy that lost his job at SunTV 7 months ago and decided to not only to create a new job for my self but also create jobs for other talented people in the media industry instead of bitch about it or take unemployment.
sincerely
Juan Fanzio
Toronto News 24 C.E.O. and the same guy that cleans the washroom.
Jerrold / March 9, 2010 at 08:53 pm
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The stories on the "<a href="http://www.torontonews24.com/toronto-news";>Toronto News</a>" page are all a week old. None of the articles are date stamped. Their blog is updated once per month.

If these guys want to be taken even remotely seriously, live by their "<a href="http://www.torontonews24.com/images/stories/evolution24.jpg";>the evolution of the media will not be televised</a>" mantra, or make any inroads into the local new media scene, they need to be on top of things. So far they aren't.
Juan Fanzio / March 9, 2010 at 09:23 pm
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you just don't get it, do you?
i guess if we just bash the star and indirectly steal their content and call it opinion we would have piles of stories on our site, but we choose to create new content instead.
i'm going to get off here and go edit the Peel police officer funeral story which seem way more important to me than your opinion and judgment.
thanks anyways, your opinion would be valid if you knew anything about us or the site, but since you don't have the balls to call we will just take it as a personal bash and move on, thanks again and good luck with your blogging career.
Cheers chico!
J.
Manny R. / March 9, 2010 at 09:28 pm
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Hey, how come you guys don't review my "news" site? LOL I have the same (if not more) content as TN24 and do it for fun at torontostreetbeat.com only we don't do video...yet.

But do cut these guys some slack, I'm sure they have their hearts in a good place, and who knows what will come out of it. I just think their self-promotion blitz is a bit premature, and that they should have solid content on the site first....just my thoughts.
Juan Fanzio / March 9, 2010 at 09:56 pm
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He actually does have a lot of content so let's use this page for something positive check out Manny's site. thanks for the feedback man, point taking, we are all learning everyday. http://www.torontostreetbeat.com
Brian Hunt / March 9, 2010 at 10:31 pm
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I have known the owner of Toronto News 24 for a while now and know that he has put everything (including his own money) into Toronto News 24 and I think they are doing an awesome job.
Different yes but different is good!

Videographer/Editor
www.brianhunt.tv
Pat Bateman / March 9, 2010 at 11:46 pm
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I like how the whole Toronto intro video was shot in different corners of Dundas Square. Very ecclectic!
Kate replying to a comment from Juan Fanzio / March 10, 2010 at 12:06 am
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With an attitude like that, you have zero chance of success. Not to mention that you're project looks like web 0.5.

Your content is neither original nor timely, so I'd say the above criticisms are fair.

Did you finish editing that article you mention? I don't see it one the site...another missed opportunity.

Why, I wonder, is it so important to touch base with you to write an article like this. Do you think movie reviewers need to contact that director before rating a film. Your product is out there, and it should stand on it own. That is, if it's any good -- which it's not.

Ryan / March 10, 2010 at 12:31 am
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I've seen BlogTO do these kinds of stories before, highlighting and critiquing start up enterprises with some sort of local focus. As far as this article goes, it's not entirely inconsistent with their own precedent.

The thing is, that's all well and good if it's an interesting site worth sharing with the readers of BlogTO, but if you can't find any positive things to say about it, it probably isn't worth the time to write and publish something so scathing, especially when the site is still trying to establish itself.

Many of the criticisms addressed here are very valid, but this probably wasn't the correct forum in which to raise them.
Juan Fanzio replying to a comment from Kate / March 10, 2010 at 02:57 am
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Here is your story Kate http://www.torontonews24.com/video/viewvideo/93/toronto-news-and-events/peel-officer-funeral
as you can see is not copy and paste is actually 4 hrs of covering and event, writing it, voicing it over, another 2hrs of editing (video) and finally 1 more hr of uploading.
having said that, your comments are welcome and we will continue to grow at our own pace because we not on a rush to get anywhere so i hope you have the patience and understanding that we are creating unique content to share with people like you and are not trying to sell you nothing.
so hang in there and give us a chance to earn your respect and viewership without having to slam anybody, while i'm at it thanks to the guys at blogto.com for having the decency no to delete the comments, hats off to you for that and the fact that this is a pretty decent website to check out what goes on in TO.
regards
J.
RBeezy / March 10, 2010 at 08:44 am
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Glad to see that Paul Riley is on to another venture. Unlike his foray into sports marketing with the 2007 ABA All-Star Game, maybe this time he'll pay his debts.

Regarding the look of the site? A diamond cutter probably doesn't see as many bevelled edges.

RBeezy / March 10, 2010 at 08:46 am
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Glad to see that Paul Riley is on to another venture. Unlike his foray into sports marketing with the 2007 ABA All-Star Game, maybe this time he'll pay his debts.

Regarding the look of the site? A diamond cutter probably doesn't see as many beveled edges.

umm / March 10, 2010 at 09:01 am
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That one and a half minute amateur video news clip was 7 hours of work? Stop what you're doing. Now.
Bruce McNab / March 10, 2010 at 01:20 pm
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I applaud any effort to create an alternative source of local news and information. Give Toronto News 24 time...it will grow and get better.
terence / March 12, 2010 at 10:30 am
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Personally Jerrold, I think you are too quick to rush to judgement, if you have any experience dealing with startups you would know that they are always bumps in the road (even when the companies do have deep pockets), so bearing that in mind I think torontonews24.com is doing a great job considering there limited resources and finances.

I also personally know the owner of the company and I can say that he is one of the few remaining persons in the industry with true integrity and conviction, but you wouldn't know that as you never interviewed him.

sincerely,

Terence
keven / March 12, 2010 at 11:26 am
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I think a local news blog, critiquing another local news blog, is only going to end in bias and a disingenuous opinion.

I think that's been proven enough on almost every local news blog in this city.

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