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A force for good or evil? Peter Freed's Toronto

Posted by Matthew Harris / March 27, 2010

Freedvile condosI've already reported on how, despite some people's wishes, the Entertainment District continues to reach skyward. On the west side of Spadina, however, there's a more sedate form of development occurring: mid-rise, focused on design, and potentially more in-tune with the surrounding buildings and city council's plans. Is the King-Bathurst area getting development right? Not necessarily -- and its problems highlight the difficulties that even the most well-meaning developers have in bringing quality projects to Toronto.

Freedville condosWhat's probably most interesting about this area is that many of the buildings are being built by one developer, Peter Freed. Since 2004, he's launched nine projects in the area. Before the announcement of his latest project -- the Thompson Residences on King West -- Freed's developments (Fashion House, 75 Portland, 650 King Street West and 550 Wellington West, among others) have already added 1,600 condo units to the neighbourhood. His developments have helped make Downtown West the fastest-growing area for new real estate in Toronto.

Freedville TorontoWith so much development, there have been losses. Crangle's Collision, an art-deco auto repair shop on Bathurst, was partially demolished. A portion of its exterior has been incorporated into the new Thompson Hotel, which is connected to the condos at 550 Wellington Street West. Fashion House will incorporate (and restore) the Silver Plate building, but several warehouses behind it will be torn down. And the new Thompson Residences will replace the Travelodge on King Street West, whose 50s motor-home vibe was a bit of a sore thumb, despite mention in the New York Times by the Frugal Traveler, who stayed there a few years ago.

75 Portland.jpgThis is clearly one of the major effects of this Freed-based transformation: the rise in property prices. Unlike the similarly mid-rise St. Lawrence market neighbourhood, Freedville beckons deep pockets. Some of the smaller condos are in the $180,000 range for 600 square feet (a relative bargain), but the largest go for millions and more.

Park View TorontoThis will likely only intensify over the next few years. The Thompson Hotel is the first international outpost for the very upscale New York brand, and it's expected that when its bar and restaurants open in the next month or so, it will attract a lot of wealthy people.

The focus of the Film Festival, for instance, used to be Yorkville, but with the opening of the Bell Lightbox, many of the industry's power brokers will want to cluster and mingle in the neighbourhood.

Property prices don't have much room to grow before they become astronomical. According to Realnet, Downtown-west is the fifth most expensive place to buy a suite in the city, after Bloor-Yorkville, the Downtown core, St. Clair and Yonge and the Central Waterfront. It appears that we can have mid-rise, design-based development in the downtown area, but the question is -- at what cost?

Discussion

18 Comments

Jer / March 28, 2010 at 09:40 am
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Hard call. How do you get development (or any sort of infrastructure, renewal, rehabilitation, improvements, or whatever you want to call it) in a city? Developers. As in people with money. As in people with ambition, profit-drive, and organizational skills. As in the money-hungry. Who else will do it? The City? -> too much overhead, bureaucracy, and oversight - a very likely money pit. The banks? -> not in the development industry, they don't have the expertise. A non-profit? -> see City. Province or Feds? -> see City. And if we keep developers out? No money for anything - see downtown Detroit - underfunded ghetto turned bankrupt wasteland. Nobody does anything significant unless there is a sizable payback. Cynical? meh -> reality. So, how do we proceed? Bargain, negotiate, and beat the Developers at their own game (i.e. knowing what the property is actually worth). That's the secret. If the City can get concessions then everybody wins. Developer's make some. City gets property taxes. People get public 'something' and maybe a bit of street side quality. Witness concessions in the past: dedicated cost of every development must have a certain percentage devoted to public art. Setbacks from street edge. Height and size maximums. Its a poker game. Know your opponents. The second point is what concessions should the city push for - anything that makes the street bustling, safe, and full of consumer/patron/tourist traffic. A bit of-> Artsy stuff. Patio stuff. Evening and night stuff. Below-market median (not market-value) residential stuff. Snobby food stuff. Bohemian living stuff. Transit-, parking-, biking-, pedestrian-friendly stuff. Providing some of this in a development causes something of a loss for the Developer of course. The key is to let the Developer have something, but not too much. ((Personally, i think the City should be a Developer and reap the rewards))
Richard S / March 28, 2010 at 10:27 am
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So the conclusion is that real estate prices near and around downtown are too high? The best locations in one of the continents premier cities are expensive and that comes as a surprise? Were we expecting Regent Park to be the most expensive?
P. / March 28, 2010 at 11:13 am
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The developers always assume that people are interested in what is (inauthentically) hip. They assume people have the kind of income to live as the brandmakers and lifestyle bloggers posit. Worst of all, the city seems to believe it. The city abandoned neighbourhood planning and gave in to developer's visionary statements. Is that good for the city? Let's hope the Wheatsheaf hangs in, its about the only place left for you know, ordinary people, to have a brew.
DennisHarvey / March 28, 2010 at 12:02 pm
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That little white brick building next to 75 portland has to be one of the best exterior redesigns in the city. They were able to take what looks to be a run of the mill, plain, brick building, and with a coat of white paint and some carved wooden frames for the windows and doors, thoroughly modernize the exterior. Great way to keep the old and make it new again.
Chris K / March 28, 2010 at 03:20 pm
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I'm finding that the new developments in this area are bringing a certain homogeneity - usually young, affluent couples and singles who work in finance and party in this same neighbourhood (I realize I'm making a broad generalization here). There's none of the mixed vibe of neighbourhoods such as Cabbagetown, St Lawrence Market, or West Queen West.

I love Freed developments, but taken in the context of the neighbourhood (with its busy weekend club scene) it's definitely not for me and a broad cross-section of Torontonians. I'm sincerely hoping that Freed decides to develop in other areas.
James / March 28, 2010 at 04:27 pm
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It's so tempting to rail against how unaffordable and unrealistic these residences are. That is until they sell out and get flipped a few years down the road for even more money. People are buying!
Jason / March 31, 2010 at 10:08 am
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Affordability issues aside, this is exactly the type of well-designed European-scaled infill development that Toronto needs more of. Freedville, at least aesthetically, is a model we'd be smart to follow in other parts of the city.
Snoochie Bootchie / March 31, 2010 at 07:25 pm
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$180,000 for 600 ft2, in a Freed project? I'll take ten!
kevin / April 3, 2010 at 07:30 am
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please don't romanticize the ugly past. this area was an eyesore and a waste land. the city of toronto has made it next to impossible to redevelop small parcels of land, so it's no surprise we are only seeing mega projects being built. unfortunately, freed is almost the only developer creating anything remotely interesting in this city. freed isn't pushing up land prices, the massive population of people wanting to live downtown, silly mortgage rules and low interest rates are. if you want to bring up a really big mistake, just look to the south between spadina and bathurst.
Kendall Anderson / April 28, 2010 at 10:55 pm
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Just a note -- Crangle's Collision was not 'partially demolished and ... incorporated into the new building'. It was entirely demolished. Then a new replica, using cheap imitation materials was slapped on to the west end of the glass condo. It's a mickey-mouse gesture towards the past instead of something substantial.

What made the old art deco facade interesting was the use of the stone, the steel cladding, the simplicity of material. This is a mockery.

I'm not sure what's worse: the fact that this replica was built, or the fact that obviously no consideration was given towards integrating it into the new building. If ever there was a design challenge gone unsolved, this is certainly it. Worse still, it's of their own creation.

Some of the Freed buildings are actually interesting (against the admittedly low bar set by other developers). But I find this red herring (the Crangle's anomaly) very odd.
Kate York / July 15, 2010 at 04:33 am
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I bought my condo at 550 Wellington Street West (now 55 Stewart Street) in 2007 pre-construction. I expected many teething problems but felt secure because Freed Developments Ltd. was known for their high level of construction standards & customer service.

I'm now experiencing SERIOUS construction, design, engineering, and customer service problems after living in the building since January 2010. Communication from Freed has been extremely poor and they have actually deceived residents about deficiencies in the hope that we forget about them.

I've started a blog to take note of the the more important deficiencies:

http://freeddevelopmentsripoff.blogspot.com/

I'm not doing this to bitch for no reason. All of my complaints are things you would expect in a luxury condo in Toronto like climate control! Anyway, I just started the site. I'll be posting more relevant information along with photos and evidence.

I hope the blog holds Freed Developments Ltd. accountable to fix these deficiencies and educate any future buyers of Freed projects
Nick W / July 15, 2010 at 10:20 am
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"I'm now experiencing SERIOUS construction, design, engineering, and customer service problems after living in the building since January 2010"

Of course you are. These condos are bottom-of-the-barrel crap, made as cheaply and quickly as possible. "Freedville" is *not* a good model for the rest of the city, as Jason notes above, it's designed with only Freed's short-term bottom line in mind. Unless you happen to have a vested interest in the financial well-being of Freed Developments, they are contributing absolutely nothing to you or your community. Look at photo #6 above: this looks like a Communist wasteland. I wonder what sort of response you'd get if you took that photo around and asked the vox populi if that was the City of Toronto they were envisioning for the future.

Freed is building a new St James Town centered at King & Portland, and citizens of Toronto will live to regret it.
Linked / July 15, 2010 at 07:50 pm
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Nick W. - You are a fool. Stop spouting off about things you know nothing about. You have no idea about style, design, cities, or architecture. Not to mention economics. If you prefer the generic towers across the tracks, be my guest.

Kate York - be persistent but don't let the problems get to you. The builder has a million things to get to. They will get to yours eventually but at this stage they are swamped. There are always a million wrinkes to get ironed out at start-up (esp. HVAC related).

Make sure you get all of yuour deficiencies documented on the Tarion forms by the deadlines and all issues will eventually get dealt with. This is why pre-construction is generally cheaper. Depending on when you bought you probably made over 100G's already, so enjoy as much as you can but be persistent, and eventually everything will get done.
Gary Erickson / May 26, 2011 at 03:29 pm
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As a fellow owner, I agree the appreciation has been good. If you go to PSR's website, the calculators would have you fairly recoup your investment costs in a year, so appreciation really starts a bit later, but nothing like the rest of town. A rocket start. As for the deficiencies, yes they have been worrisome. Freed has definitely overextended, but then that was the financial logic of hyper development of the regeneration area, right? Ahem.. Most of the serious deficiencies have been recently found to be uncomfortable, but due to minor adjustments of excellent HVAC equipment. Yes, Freed commissioning was poor, but that is easily fixed..by commissioning. As for the St. Jamestown idea, if you look at who Freed is hiring, like Architects Alliance, and Cecconi Simone Interiors, and the Thompson chain tenant, well what's wrong here? These are some of the best designers in the city. Jane Jacobs could approve of the lowrise development and its street level activity and diversity. True the landscaping has failed, and we didn’t get our Stewart Street patios promised, but we are fighting the good fight to perfect the job. The developer is responsible for the original equipment only, what you do with it can be just as important. The owners of this development are highly committed to the area. I've been a resident architect here for 25 years. Please don't judge this new community by the weird marketing. Were from Toronto too.
Dimitri / June 13, 2011 at 07:22 pm
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Cinema tower facing south 617 sqr ft 756$ a sqr ft with 100 sqr ft balcony OR 800 sqr ft with 60 sqr ft balcony with no view but bbq's allowed at 616$ a sqr foot? And only 10% down VS 15 now and 5 at occupancy?????
Hotel Developer New York / May 17, 2012 at 04:09 pm
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Thompson Should get a Better Hotel Developer in New York
Nat Green / May 24, 2012 at 03:18 pm
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The puff-pieces on Freed are getting to be too much. For a reality check, take a look at what's proposed for King and Church. 25 stories of one more uninspired, unimaginative glass box that violates the neighbourhood and demonstrates no sensitivity at all to this historical, Old Town area. It's developer first, screw the community. Why do these guy's all figure they're presenting us with an architectural masterpiece that we should be grateful for. They're not, and we're not. It's the same old unimaginative, uncreative boxes that were barely new or interesting in the 70s. Too bad if he was dumb enough to buy a parking lot that isn't economical to build on within the zoning bylaws. Just a bad business move, but the community shouldn't have to pay for his mistakes.


Illy / September 13, 2012 at 02:14 pm
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I would like to comment on Freed's customer service, being a recent resident of Six50 King St (King/Bathurst), it's a complete joke! I've had so many challenges dealing with PDI items and 30 day items. In short, there is no customer service, just fine print on contracts. Upgrades are not covered on Tarion, so any issues you have with upgrades are at the builders discretion to fix...I've waited 9 months to get an extended counter top that still has yet to be finished!

To the above comment made by "Linked" stating the value made due to pre-sonstruction, well, I also purchased preconstruction in 2007 and the building was not complete until January 2012 (4 yrs 4 months later). There's no way I'm even close to $100K ROI considering the interest I've paid on the loan for deposit plus taxes (land transfer, development levies, lawyer fees, upgrades to turn that piece of crap they call luxury into something of value....plus if I sold it, the broker fees). They sold me a bill of goods in the model suite, but when you move in, do you realize what you have to add to even bring meaning to the word modern?

Let my words be heard, I will never buy preconstruction again after my experience with Freed. They are NOT high-end and the building is only of value because of the neighbourhood's value. There is no customer service post signing. ZERO.

Oh, and by the way, the rendering of the building presented in the sales center was vibrant, white with green accents. The current building is grey and black with white accents.

Freed Customer Service = FAIL FAIL FAIL

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