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City

City Lays the Hurt on Restaurateurs

Posted by Rick McGinnis / December 4, 2009

Toronto Opening a Restaurant"I did it in the end, but at what cost?" asks Judit Hellebrandt, after describing the ordeal she went through opening her restaurant, Amuse Bistro, on a side street just off Queen in the Beach. "Thinking it over, I would never do it again."

It's a revelation a lot of restaurateurs would probably share, but there's something about the story Judit tells that seems notably arduous, even Kafkaesque, from the moment in late 2004 when she signed the lease on the lovely gabled house with its half-moon windows just a short stroll up from Kew Beach. Nearly a half million dollars later, she's still struggling to build a clientele in the affluent but cuisine-challenged neighbourhood, and is desperate to share her experience, if only as a cautionary tale for other, hopeful, restaurateurs.

1975 Queen East - Nugent family homeOriginally built with a porch wrapping around two sides of the building, one facing a wider, dirt-paved Queen East, it was the home of the Nugents, a prosperous and prominent Beaches family whose patriarch, William, built the house to satisfy his wife's desire to live in a rural setting. One son died of gas poisoning in the First World War, another died in a plane crash training pilots in the Second. A daughter, Irene, was responsible for adding a commercial addition to the Queen Street side of the house, later a Beaches landmark when it did business as the Eliza Doolittle florist shop.

The Nugent FamilyPost-war, the family home became a rooming house, with a series of grandchildren living there to collect rent - Judit recalls Virginia Nugent's visit to Amuse, as she sat at a table in the bay window by the front door and recalled how it used to be her bedroom, where she cooked on a hot plate. Decades of roomers, however, meant that by the time Judit took possession, there was almost nothing left of the original home except a newel post and finial at the bottom of the stairs.

"I think this building has a lot to say," Judit tells me, before launching into the horror story of a years-long renovations and rezoning battle. After gutting the house on the recommendation of her landlord - a builder - and architect, she discovered a Beach by-law prohibiting new restaurants in spaces exceeding 165 square metres, one among many similar by-laws that have come into effect all over the city. Assuming the building's 1987 heritage designation afforded an exemption - "The city is not trying to encourage chopping up heritage buildings just so we can comply with zoning requirements," Judit says - she was about to present an appeal to the Ontario Municipal Board when a call came from an urban planner (and Beach resident) from city hall.

"She called our architect and said if you go the OMB I'm gonna go to the meeting and shut you down. I'll bring all my lawyers, and we have more lawyers and more money than you ever would, and we will crush you. Her words - crush you."

Renovation of Amuse BistroShe withdrew the appeal, and for a year paid rent on an empty space while trying to figure out how to satisfy the city. Months of research led to a loophole that saw her obliged to excavate out the basement in order to put in washrooms and storage - usage that, while it added to the physical square footage of the restaurant, was actually subtracted from the technical size of the space in the city's eyes, putting it in accordance with the by-law. Even today she admits that the logic escapes her, but it worked - at a further cost of at least $50,000 and further delays while the city's heritage department suspended excavation, certain that the new basement somehow altered the building's façade.

Add to that a tussle with heritage about the front door - a steel security door from the rooming house days that she planned to replace with a salvaged and period-appropriate one; according to the city, it wasn't the door that mattered, but the act of replacing it. In the end, Judit went far over the original budget of $150,000, but gained hard knowledge in the mysterious ways of the city's commercial bureaucracy - soon to be added to as she begins applying for a patio. "Because it was so sad to watch how much we went over-budget," Judit recalls, "I never added it up."
Inside Amuse BistroArchival photos courtesy Nugent family, renovation and interior photos courtesy Amuse Bistro.

Discussion

56 Comments

k386 / December 4, 2009 at 09:20 am
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OK Rick, you are hereby banned from using the term 'Kafkaesque' from here on.
2 posts in two days, both used in the opening paragraph.
BeachesRtehSuxxors / December 4, 2009 at 09:33 am
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dammit K386!!! you beat me to it. Please stop using "Kafkaesque". My trip to the bathroom this morning was arduous, almost Kafkaesque:P
Ryan / December 4, 2009 at 09:33 am
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Firstly, let me say that I sympathize with Judit. However, these don't seem to be new by-laws. Couldn't she have hired a lawyer or real estate agent, at the beginning, who was familiar with the city's by-laws and avoided the additional costs? Hopefully the food's good and her restaurant can survive.

Best of luck.
Jim / December 4, 2009 at 09:47 am
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Agreed, with the comment above. I hate bureaucracy as much as the next person but it seems that these laws were present before the purchase and subsequent renovations took place. I'd get all the info first as Ryan suggested with contacting a lawyer in the know about city by laws and such.
TokyoTuds / December 4, 2009 at 09:49 am
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Rick, quick correction, it should be "restaurateurs".
TokyoTuds replying to a comment from TokyoTuds / December 4, 2009 at 09:53 am
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.... "restauranteurs" only in the title, it seems.
Begbie replying to a comment from k386 / December 4, 2009 at 09:56 am
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AGREED!

If I see "Kafkaesque" is one more BlogTO post, I'm stopping reading.
Franz / December 4, 2009 at 10:01 am
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Running a business in Toronto is a Kafka-esque nightmare.

Whoops, sorry.
TokyoTuds replying to a comment from BeachesRtehSuxxors / December 4, 2009 at 10:01 am
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but I think Kafkaesque perfectly reflects Judit's problems here. The restaurant looks lovely, and I will eat there the first chance I get. But I agree with Jim below that she should have research the by-laws before beginning the renovation, and her "landlord/ builder/ architect" should have known better.

Was there not a review of Amuse Bistro here a while ago? I am curious about the food, but it looks like a nice romantic spot to take my wife, or to treat out-of-town guests. I wish Judit all the best of luck as the restaurant moves forward.
RKMK / December 4, 2009 at 10:02 am
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Sure, blame the victim of despotic bureaucracy. Between that idiot Joe Pantalone and this urban planner from city hall making bullying phone calls over the opening of a damned bistro - what the hell is WRONG with this city?
shlepster / December 4, 2009 at 10:06 am
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The city is run by commies thats why! Regardless of the by-laws that are there from the past, its how they are interpreted by those working for the city. They make you jump through hoops with outrageous demands, this is only one example!!! Its as if they dont want anyone to do business in this city and the reason why the "905" is thriving.
TokyoTuds replying to a comment from shlepster / December 4, 2009 at 10:08 am
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I meant to add after I said that the by-laws were extant, that nonetheless the city was cruel in their application of them, unhelpful to the small merchant, and hurting the city overall in the long run.
Rico / December 4, 2009 at 10:17 am
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Newsflash: Deadbeat Beaches (ya I don't care what you call it, nobody ever has) ancient hippies have all their money invested in their houses. They don't frequent local businesses. Just like in other neighbourhoods, foodies seem to think it's a good idea to open an expensive restaurant close by, as if couples go out for $140 dinners 3 times a week. That doesn't happen in any hood in the city. These places are destinations, not drive-thrus.
RKMK / December 4, 2009 at 10:23 am
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The most expensive thing on the menu seems to be a $28 striploin, with a number of alternative options. I don't think that adds up to some prohibitively expensive meals.

http://www.amusetoronto.com/live/
geez / December 4, 2009 at 10:26 am
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"Ontario Municipal Board when a call came from an urban planner (and Beach resident) from city hall.

"She called our architect and said if you go the OMB I'm gonna go to the meeting and shut you down. I'll bring all my lawyers, and we have more lawyers and more money than you ever would, and we will crush you. Her words - crush you.""

good i love our corrupt government officials, no one should ever be treated like that.
RJ / December 4, 2009 at 10:27 am
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Rico, shut up. You're right about the food, of course. But, why do you have to sound like an ass?
Cam / December 4, 2009 at 10:28 am
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I wish all houses built in 1987 were deemed heritage houses
Jack / December 4, 2009 at 10:33 am
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Judit should have bought a NDP party membership before she commenced her business venture. Money greases the city's wheels.
Rico / December 4, 2009 at 10:34 am
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$28 max plate, and she invested half a million dollars? Then she says she never added it up?

And no I won't shut up, Mrs. RJ. I lived in that pathetic place, and I know too many people that also realize what a joke it is.

A story like this airs and you can't see how stupid it is? It's bait for comments. You don't like, then go play in the traffic.
Judit replying to a comment from Ryan / December 4, 2009 at 10:36 am
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Hello Ryan,
I had numerous highly qualified professionals working with me and advising me throughout the project - which is why Amuse finally opened. However, the urban planning department makes its decision on a case-by-case basis when heritage buildings are concerned. In our case it was the head of the planning department who advised us to go to the OMB where adjustments can be made. But just as Rick mentioned it, before we could appear, we were threatened and withdrew.
To clarify, we were aware of the zoning issues but the architect felt that the heritage status of the building superseded the zoning requirements, which only affect businesses on the east side of Woodbine Avenue - arguably, an arbitrary line of demarcation, enacted by a past councillor.
Regarding our food - yes, we and our guests believe that it is good. Comments such as ..."finally the Beach has a restaurant that it can be proud of." touch us in many ways. The effort, which often seem wasted, feel justified and all worth it.
Ryan, we would love to have you - come and try us out for a first-hand experience.
TokyoTuds replying to a comment from Judit / December 4, 2009 at 10:45 am
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Judit, thank you for filling in a little more detail, and kudos for commenting here along with us. I just finished looking over your website and menu, and hope to have a chance to check out the ambience that the photos on your site so nicely communicate.
Rico / December 4, 2009 at 10:50 am
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I was surprised Michelle's lasted as long as it did. Those leasehold improvements were costly for the time they were there. There are other places in the Beach that aren't that bad, but for the most part, I have zero reason to go there.
Bill Smolick replying to a comment from Rico / December 4, 2009 at 10:52 am
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Lived in the Beach. Mostly shopped in the Beach. Now live in Vangroovy, making the Beach a long commute so I do it less now.

Suck it Rico.
Ryan replying to a comment from Judit / December 4, 2009 at 10:56 am
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Thanks for the clarification Judit. As much as I love food and restaurants, I'll stick with my job as an accountant. I do no envy anyone in situations like the one you went through. I'm sure the urban planning department and the OMB have many different parties to try to please with every decision they make. I love that area of the city and will definitely try your restaurant.
Thank you for the invite.
Rico replying to a comment from Bill Smolick / December 4, 2009 at 10:57 am
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LOL typical BC'er. Monitoring Toronto news to make stupid Toronto jokes. Nice Olympics, bozo. It seems your City Council is copying Toronto in that they're incompetent as well.

Lick it Smolick.
Vic De Zen / December 4, 2009 at 11:05 am
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Truly is a sad thing to hear her story and what she went through to open up her restaurant. I wonder why that information wasn't made available to her before she began this endeavour? In any event, I hope her restaurant is a success.
Rico replying to a comment from Vic De Zen / December 4, 2009 at 11:09 am
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You mean, have taxpayers spend money to have a fine little convenient package made up for anybody wishing to open up a restaurant? Or perhaps we should just rely on the tried and true version we now have, called "building a business plan". You know, the method of investigation used by anybody in the Western World? Even when you do your own research, it's the government-paid, government-protected losers on all three levels that can create a problem for you. So if you ever want government money for a project, or if they try to make a deal with you, don't take it. Their part of the bargain is that they'll want your company secrets in exchange for tax money that you pay for anyway.
Judit replying to a comment from TokyoTuds / December 4, 2009 at 11:15 am
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Hello Tokyo Tuds- Nihongo ga benkyo shimashita ka? Sorry, I could not refuse... I studied at Kyoto University and I haven't had much chance to keep up the lingo. (the reason is a given)
Thank you for your comment - very much appreciated.
Our menu is local and seasonal . We get our lamb, fish, pork and cheese directly from the farmers. The chicken is from Fenwood Farms, we pick those up at the Healthy Butcher.
Chef is Deron Engbers, he did a short bit with Thomas Keller at the French Laundry, which influenced his direction of cooking at the core. It is our ultimate goal at Amuse Bistro to give Deron a continued opportunity to do what he does best - make food.
And again, thank you for your kind words.







Chester Pape / December 4, 2009 at 11:17 am
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It's not just restaurateurs, anyone trying to deal with the city on what seems to be the simplest renovations will recognize this.

Hiring pros doesn't help, any of them will freely tell you that when dealing with the city and the building department especially it's just random. Friends doing a reno found that the previous owner had drywalled over a door that let to stairs to a finished room in what they had thought was an unfinished attic. When the building inspector saw this he refused to finish any more inspections on the whole project since the usable floor space of house was now different and they had to stop work and go back to the city and get new permits for everything, they almost had to go to committee of adjustments but got lucky, the contractor called one day, talked to someone who said they had to get a variance but they were busy that day, could he call back, called back the next day and spoke to someone else who didn't seem to think it was necessary at all.

Other friends who did a project had a long stoppage because two different city inspectors couldn't agree on the correct way to do some structural thing so one would show up, refuse to approve the work and require a change, then the next time a different inspector showed up and ordered them to change it back, lather, rinse and repeat, this went on for weeks.
TokyoTuds replying to a comment from Judit / December 4, 2009 at 11:25 am
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Judit-san, ju-go-nenkan ni Tokyo ni sunde-imashita, kedo .... boku no nihongo wa amari jouzu janai! Ganbatte kudasai!!!
Zuzu / December 4, 2009 at 11:30 am
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Ha ha, I'm also here just to comment on the Kafkaesques.
Judit replying to a comment from TokyoTuds / December 4, 2009 at 11:33 am
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Hai, gambari masu! Gambatta hooga ii to omoimasu.
Improper replying to a comment from Judit / December 4, 2009 at 12:00 pm
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If a City Planner called to intimidate your architect as he claims, then I think your course of action is to report that person to the Ontario Professional Planners Institute. I'm curious how everything was resolved zoning-wise. It is unfortunate that you allowed yourself to be intimidated. I'm sure the Board would have been very interested to learn of this phone call.
Mark replying to a comment from Improper / December 4, 2009 at 12:06 pm
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The complaint should also be sent to the planner's manager or director. The community planning division is divided up into four sections covering Etobicoke-York, North York, Toronto-East York, and Scarborough and each district has it's own manager. They should know that one of their staff has acted inappropriately, if that is in fact the case.
Judit replying to a comment from Improper / December 4, 2009 at 12:19 pm
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To Improper - Our team made a judgment call. Between the two not-so-good options we felt that moving things forward might faster produce the desired outcome – such as getting that highly coveted building permit – than fight a battle with boards and commissions and prolong the opening even further. I do believe that fighting is a viable option in many cases but in ours it would have been detrimental. Finding the right solution to our situation seemed like a money- and timesaving endeavor. Nonetheless, I agree with you that a professional reprimand would have been in order.
Divide / December 4, 2009 at 12:37 pm
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So this is what english lit majors do after graduating university? More food and restaurant critics please, and less out of work lit majors complaining about Kafka references.
Proust replying to a comment from Divide / December 4, 2009 at 12:42 pm
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Actually I think Eng Lit majors graduate to posting comments on blogs.

But congrats to Judit for having the fortitude to attempt to run a successful business in a city like Toronto.
k386 replying to a comment from Divide / December 4, 2009 at 12:53 pm
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Actually out of work Eng Lit majors write shitty blog posts comparing everything as 'kafkaesque' (in fact I'm sure he'll find a way to describe the objection to his use of 'kafkaesque' as kafkaesque).

At work Programmers complain about it.
Peter K replying to a comment from Franz / December 4, 2009 at 01:06 pm
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Are you sure this was Kafkaesque? I sense some Machiavellian forces at work. It's a bit Draconian on the City's part, but once she began she was in a Catch-22. It does seem absurd, in a Vonnegut kind of way, that she wouldn't have done the proper research ahead of time.

Damn Beaches Marxist NIMBYists.
Cesare Borgia replying to a comment from Peter K / December 4, 2009 at 01:39 pm
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If it were Machiavellian, the urban planner who called her would have told her there was nothing to worry about, then sic the lawyers on her at the OMB hearing and "crush her."

Sounds like your garden variety twat to me -- is it a surprise they're also a resident of the Beach?
Judit replying to a comment from Cesare Borgia / December 4, 2009 at 02:13 pm
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Hello Cesare Borgia - I wonder if we could keep this discussion going without turning it into Beach(er)-bashing?
Our story was intended to draw attention to a heritage building, which during its most current reincarnation ran into issues, which were unexpected and unnecessary. The piece, however, also celebrates the fact that in the Beach there is an old building, which still exists and functions as a commercial entity to the delight of the original owners and Beach residents who frequent the spot.

We love the Beach despite the fact that it is a challenging neighborhood to set up shop in. We are thankful to all the guests who tried us out and kept us going with their supportive comments, return business and good word of mouth. We may have chosen a tough nut to crack but the rewards we have been getting are that much more appreciated.


Rico replying to a comment from Judit / December 4, 2009 at 02:19 pm
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But the story offers so much more. If it was about a building, then it should have been about a building. I mean, have a look at the title.
TokyoTuds / December 4, 2009 at 02:26 pm
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To Proust, k386 and Divide: we English literature grads do very well for ourselves in business, politics and academia. And you don't have to be a literature graduate to invoke Kafka, just literate. Anyway, I don't know what Rick's educational background is, but I was very interested to hear the story of Amuse's challenges.
rick mcginnis / December 4, 2009 at 04:33 pm
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Out all day, once again - such a lot of comments. Where to start?

Yes, two Kafkaesques in two days is a bit much. The unofficial moratorium is in place, but to be honest, the adjective suited both stories. Still - a bit redundant.

And yeah, I was an English lit/drama major - dropped out after 3rd year, a quarter century ago. Is there a statute of limitations on this sort of thing?
saltspring / December 4, 2009 at 06:45 pm
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My, my, such a droll pre-Xmas blog read! And such delightful prose! Moreover, we have the article's protagonist weighing in and swinging bilingually mighty.

Rico, after you suck Bill, you can rim my royal West Van-born-and-raised ass.
Rico replying to a comment from saltspring / December 4, 2009 at 06:54 pm
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Do I have to pull the needle out of it first? Bongkouver freak. No hippie blogs to follow out there, duuuuuude?
saltspring replying to a comment from Rico / December 4, 2009 at 07:12 pm
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Bah!! Such ignorance of West Coast society. WVers are generally known for having either rectal gherkins or martini olives. This distinguishes us from North Vanners, who can be recognized by rampant anal condylomata.

And, Rico, I've been living in the architectural shadow of Ted Rogers before blogTO existed. Pucker up, neighbour!
gadfly / December 4, 2009 at 10:28 pm
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City Hall is out of control. This horror story is just another example. Is it any wonder it costs $11m to provide 40 beds in a shelter these days?
Mark / December 4, 2009 at 11:24 pm
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What a nightmare!! Kudos to the owners for sticking it out - I hope you can make it through financially.
Mark / December 4, 2009 at 11:24 pm
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What a nightmare!! Kudos to the owners for sticking it out - I hope you can make it through financially.
How Now / December 5, 2009 at 01:13 am
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Like the previous Rick McGinnis article, this too is pointless. What's that? Dealing with City Hall is frustrating, costly and veers into irrational exercises? Why is this news? Where is the analysis? And where is the punchline?
gadfly replying to a comment from How Now / December 5, 2009 at 08:00 am
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To give people (such as yourself), who should know better than to type while drunk, something to feel superior about..?
The punchline is, for those of you who spent more time in the principal's office then in reading comprehension, that the restaurant succeeded, and as a warning to other would-be entrepreneurs in this hell hole that poses as a city, heritage designation creates as many challenges as it solves.
But, How Now, thanks for the constructive input.....
jameson / December 5, 2009 at 08:06 am
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too bad we never got a look at the food...
How Now replying to a comment from gadfly / December 5, 2009 at 10:58 am
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A thief suspects everyone else steals. I guess that goes for drunk commenters too, eh Gadfly... er... Rick's brother? You boozehound.

I just renovated my own 137-year old house, which is on a heritage-designated street. I had to deal with an interfering by-law enforcement officer, the strike, seek my neighbours' support and appear before the Committee of Adjustment for a variance, not to mention dealing with dishonest contractors and other unexpected expenses, such as a new foundation.

None of the struggles I had were unique, new or particularly interesting. Everyone has to navigate City by-laws. What is that nugget of insight in this story which readers could take away, either as a morsel of chewy trivia or as a satisfying amuse bouche of sustenance?

Guess what? It's trick question. There isn't one.
Wilson replying to a comment from Judit / December 5, 2009 at 12:02 pm
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You're right, Judit. Beach residents have nothing on Island residents.
LittleInT.Dot / December 7, 2009 at 11:13 am
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I'm straying off topic for a minute because I can't seem to get past this one little minor detai...Are you saying that this woman, Judit, spent nearly a half million dollars renovating a house that she doesn't even own??? That alone tells me this woman is bonkers and can't possibly turn a profit. That she would 'never do it again' is only a slight indicator that maybe she has some marbles. I hope the actual homes owner invested in her business...as he/she is the one who will reap all the benifts of this project when the restaurant goes under (sorry hon, the restaurant business it tough), even with this bit of free press. I don't see this woman ever recouping the costs she put in and then turning a profit, especially in the restaurant biz...she would have been smarter to buy the property, fix it and flip it. She didn't even 'add up' her costs. What kind of person runs a business that way? Sorry she dealt with the bureaucracy that is Toronto City Hall, but 'stupid is as stupid does'...

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