City
Transit City Spotted in the Wild
Is it just me or has the TTC just started their campaign to spread the word about Transit City? I've begun to notice some ads here and there including the one above near the tracks in Riverside, and a video on the net (please see below).
They've been a welcome reminder that way back in March 2007 the city first announced the project to bring Light Rail Transit (LRT) to seven distinct traffic corridors around the city.
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@torontoboy: amen to 24hr service. It's shameful that they don't have it already. I always think, "How does MADD have the nerve to operate and focus on ANYTHING other than making the TTC extend their hours?"
Why would they, when they can just keep reselling us the IDEA of it over and over again?
I see a direct parallel to Miller's One Cent Now campaign here.
Spending money on promotional materials that aim to educate the public seems like a concept doomed to failure. Instead of advertising our pipe dreams to the average Joe on the street, shouldn't the City's efforts be focused on lobbying the government and industry for funding for these projects?
"... Instead of advertising our pipe dreams to the average Joe on the street, shouldn't the City's efforts be focused on lobbying the government and industry for funding for these projects?..."
That is a slippery slope, i think. Unless the public-at-large is aware of major initiatives through common-man means - bus stops, billboards, free-paper ads, I don't think that democracy is being done. Though some money is used for this awareness, I doubt that it is enough to sink any other initiative being undertaken nor is significant in the long-run. Not everyone can keep track of issues through blogs, editorials, city-meetings and other high-brow stuff. I welcome the inclusion of the folks on the street.
Blogs are high-brow stuff?
No offense to the lovely writers at BlogTO... but seriously?
Sure. What percentage of the TO population takes part or even knows what a blog is - especially considering upwards of 20% of TO is not fluent in English/French or has a high-school equivalent education. Almost a third of households don't even access the web on a weekly basis.
- Stats Canada 2006 Census
There are plenty of other issues that people won't lift a finger for (except to wag it when complaining), why would they stand up for transit? It's easier to complain.
The city should be spending this money on lobbyists and maybe tv advertising. Watching is easier than reading.
hate to be a debbie downer, but for some reason I'm skeptical about all this? I don't even know why.
@Jer - Libraries provide internet access to patrons. There is zero reason why someone who wanted it couldn't have internet access of a weekly basis. I'm not saying easy access, but access all the same.
Secondly, if they want to make the message accessible they should skip the billboards and translate the pamphlets into more languages. For the record, I think the pamphlets are helping to get the message out as I see at least 1 person reading them every time I've been on the TTC for the past week. BUT they would be even more effective if they were in languages people could understand.
All those deals they make with advertising companies actually DO pay off when they need to send a message to the public as 99.9% of the time, covered by the ad company.