The Biggest Loser in Billboards

  • Posted by Tim
  • Filed in City
  • December 29, 2007

Biggest Loser Australia
Update: Apparently this alignment is intended. As noted in the comments below this billboard ad appears like this elsewhere

A number of weeks ago I walked by this billboard at Bloor and Dundas and figured someone would be by soon to fix the alignment. Yesterday, when I passed by again, I noticed it still hadn't been fixed.

I'm assuming someone concluded this wasn't a safety hazard but if I were Slice or whatever media company booked this spot, I'd be asking for a fat refund from Pattison Outdoor.

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Are you sure that's not the point of the ad? The show is about who can lose the most weight, so just look how the contestants are positioned on the ad... and if they're all starting out heavy, the ad just might be made to look like it's falling off on that side...

maybe?

Posted by: Pat at December 29, 2007 2:43 PM

I agree with Pat... I saw this ad somewhere else and it was exactly the same. It's a kinda lame weight joke.

Posted by: Cam at December 29, 2007 2:52 PM

Hmmm....Maybe I'll need to eat my words then. I'll update the post to reflect these comments.

Posted by: Tim at December 29, 2007 2:54 PM

This is an absolutely shameful ad.

Posted by: Areem at December 30, 2007 1:20 AM

lmao, it's posted over a resturant. That's more ironic

Posted by: Michael at December 30, 2007 2:01 AM

Upon seeing the photo, I thought that this entry was going to be about the proposed condo...

Posted by: A.R. at December 30, 2007 3:30 PM

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