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The Biggest Loser in Billboards

Posted by Tim / December 29, 2007

6 Comments

Biggest Loser Australia
Update: Apparently this alignment is intended. As noted in the comments below this billboard ad appears like this elsewhere

A number of weeks ago I walked by this billboard at Bloor and Dundas and figured someone would be by soon to fix the alignment. Yesterday, when I passed by again, I noticed it still hadn't been fixed.

I'm assuming someone concluded this wasn't a safety hazard but if I were Slice or whatever media company booked this spot, I'd be asking for a fat refund from Pattison Outdoor.

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6 Comments

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Pat / December 29, 2007 at 02:43 pm
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Are you sure that's not the point of the ad? The show is about who can lose the most weight, so just look how the contestants are positioned on the ad... and if they're all starting out heavy, the ad just might be made to look like it's falling off on that side...

maybe?
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Cam / December 29, 2007 at 02:52 pm
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I agree with Pat... I saw this ad somewhere else and it was exactly the same. It's a kinda lame weight joke.
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Tim / December 29, 2007 at 02:54 pm
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Hmmm....Maybe I'll need to eat my words then. I'll update the post to reflect these comments.
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Areem / December 30, 2007 at 01:20 am
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This is an absolutely shameful ad.
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Michael / December 30, 2007 at 02:01 am
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lmao, it's posted over a resturant. That's more ironic
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A.R. / December 30, 2007 at 03:30 pm
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Upon seeing the photo, I thought that this entry was going to be about <a href="http://www.urbantoronto.ca/showthread.php?t=6597";>the proposed condo</a>...
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