City
TTC Running New Surveys, Awarding Free Metropasses
Most people who watch as well as ride transit are going to remember Torontoist's recent TTC survey, widely regard as far superior to the TTC's rather brief official questionnaire. Hopefully, the TTC has paid some attention to the input they received through Torontoist, but as we all know, the TTC responds to rider input about as well as a driver snoozing on a bus.
Still, through some sort of magic that dreaming driver can sometimes have ideas occur to them that are vaguely similar to those on the minds and lips of the general ridership, and the TTC is back, rocking the charts with two new surveys.
You probably wouldn't mind using your phone underground and probably don't care about the TTC's flashy ad-info screens all that much, but apparently on the TTC's end the most important issue these days is whether you recall seeing a Pizza Pizza ad on a video screen or not, so that's where they're focussing their energy with this pair of surveys around cell phone usage and video screen efficacy.
Granted, not exactly the hottest topics to offer input on, but at least you can win a free metropass!
(In related news, fares are set to rise by 25% in order to compensate for the distribution of free metropasses.)
What really got me, actually, was when I was asked whether I'd noticed the ad-screen TTC status ticker, and honestly I can't recall having ever seen one... am I just blanking, or is this a new feature to go along with the new TTC status page?
Photo by Chris Orbz.
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Oh, TTC!
Occupation:
Manager, Professional Executive Upper
Sales Professional
Tradesperson
Clerical/Service
Student
Homemaker
Retired
Unemployed
uhhhhm, none of the above???
This is it? The commercial leanings of both surveys are so transparent as to be laughable. When do we get around to some sort of satisfaction survey?
I'm no fan of privatization, quite the opposite, but I really can't imagine what a private TTC could possibly do that would be worse... flood the entire system with floor-to-ceiling ads? Check. Price gouge? Check, whether they blow all the cash they get or not. Fail to serve customers' needs? Chiiiyeck.
I don't get why they call the surveys "interactive"... like, yeah, technically, I guess... you have to click things or nothing happens... but, like, which senior citizen is head webmaster for the TTC? Have they ever looked at any other website on the net? Do you think they even realize other websites exist at all?
Eg:
your cell phone works better when you are one the TTC than on the street
your cell phone works about the same when you are one the TTC as on the street
your cell phone does not work as well when you are one the TTC as on the street
Don't know/not sure
I've been a long time rider and a long time TTC hater. Let it go private and get the upgrades the system so desperately needs.
the things i would like to see in toronto are...
? newly designed subway car system (Train & Routes)
? newly designed streetcar system (Streetcar & Routes)
? bringing more outside marketplace inside
? new branding for the TTC
? using technology to serve people a rich & beautiful
experience interaction.
Of course when a public entity needs a subsidy it's no dice.
Calls for the TTC to be privatized have more to do with the political bias of the caller than the faults of the TTC. There's nothing wrong with the TTC that can't be fixed with a more competent administration and the guts it takes to fight complacency and union bullying.
But first, I must learn about the organization from the inside.
Behind the steering wheel and floating out on the west end routes....
Velo
I checked an ad-screen today and didn't see the status line. Maybe it only pops in under unusual circumstances.
Suzzane Waltz
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