An Open Letter to the TTC

Posted by Tim
Filed in City
January 22, 2007

20070121_ttc.jpgIn the weeks following Reading Toronto's challenge to the TTC to improve their web site, the response from the blogosphere and mainstream media has been overwhelming.

On this site, as well as Spacing, Torontoist and Reading Toronto, readers submitted more than a hundred comments suggesting what the TTC should do. Thank you for all your input.

Now, Reading Toronto as well as blogTO, Spacing and Torontoist have summarized the feedback and drafted an open letter to TTC chairman Adam Giambrone in hope that the TTC will formally consider this input as they embark on the redesign. Here is the open letter:

Attn: Mr. Adam Giambrone

Chairman, Toronto Transit Commission

Dear Mr. Giambrone,

The city's four major Blog sites dealing with city issues - Blogto.com,
Readingtoronto.com, Spacing.ca, and Torontoist.com - asked for their
readers' ideas on how to improve the TTC's rider information website.

Thousands read about our call for suggestions. Hundreds responded. The
city's major media outlets also covered our challenge.

Attached to the formal version of this letter are two documents. One
includes the complete list of suggestions made by our readers. The other
integrates those suggestions in an easy to use spreadsheet. That document
lists the recommendations by reader popularity and refers to the blog and
comment number where the suggestion can be found.

For example, the most popular suggestion for the site is to improve the User
Interface & Information Architecture. Forty-five readers made that
suggestion. The second most popular recommendation is to add a
"Point-to-Point" trip planner. Twenty-seven readers asked for that. In
addition, many readers offered examples of transit websites they thought
worked. Those are also listed in their own category.

In general terms the four Editors have three key points:

1. Our readers - who are frequent users of the TTC - believe that their
ideas, if implemented, can significantly improve the TTC website.

2. We believe the budget for this website should reflect its importance in
terms of the numbers of people who refer to it (millions every month) and
the potential for increasing TTC ridership. The site should be considered an
essential operational budget line item rather than a marketing "frill." A
good site will add to the TTC's bottom line.

3. While we applaud the TTC for issuing a RFP for a new site, the user
input our challenge generated and the media firestorm that followed it
suggest the RFP be reissued to reflect the now better understood needs of
TTC users.

Your truly,

Robert Ouellette, readingtoronto.com
Tim Shore, blogto.com
Matt Blackett, spacing.ca
David Topping & Marc Lostracco, torontoist.com

Jerrold on January 22, 2007 at 11:28 AM

Bravo to all of the blogs and all of their readers!!! What a great grassroots demonstration of what we're capable of doing. I really do hope that the suggestions prove fruitful in the end.

Dan on January 22, 2007 at 1:09 PM

Nice work. Would it be possible for us to get a copy of the documents you attached?

Andrew on January 23, 2007 at 11:22 AM

Perhaps we should push the TTC to try and get Google to implement Toronto as the next city for it's Google Transit system!

Ian Stevens on January 25, 2007 at 1:06 PM

FYI, I have remixed the suggestion matrix into a HTML page which I think is a little easier to follow.

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