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When Will The Sun Be Free?

Posted by Tim / March 19, 2006

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Does the Toronto Sun stand to benefit by dropping its price? Is two bits really what's holding back readers of the Star, the Globe or the Post from switching sides?

Given the crazy economics of Toronto newspaper publishing, and the Sun's eroding readership at the hands of the free dailies, it can't be more than another year or two until it's free.

Discussion

13 Comments

James / March 19, 2006 at 07:58 pm
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No, what they really need are more right-wing, fascist contributors.
Tyson Williams / March 19, 2006 at 10:28 pm
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I would NOT pick up a copy even for free. Who is reading it? Or rather why would they read it... lol
Jeremy Wilson / March 19, 2006 at 11:26 pm
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I used to read it years ago because in tabloid form you can rest it on a table to read while you eat lunch. Too bad it's a facist rag.

I wish some of the other papers would go tabloid format so I could read them at lunch.
Karen / March 19, 2006 at 11:33 pm
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The Sun is the publication in existence.

Despite my resentment towards free dailies, if they manage to shut down this disgrace of a newspaper I'd consider my beef with them pretty much over.
Karen / March 19, 2006 at 11:35 pm
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Please replace "publication" with "worst publication". I'm sure it was understood.
Haasim Mahanaim / March 19, 2006 at 11:44 pm
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...If you're right, in a year or two, the Sun will become the first, free porno mag. They might as well rename themselves Sunshine Magazine—those Sunshine girls are just about the only reason to pick up that paper.
Christina / March 20, 2006 at 10:03 am
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Haasim: which is precisely why I don't pick it up.
lister / March 20, 2006 at 12:19 pm
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Well those comments were predictable. Before throwing the facist term around I think some of you need to experience some real facism first.

Anyways I read all three major Toronto papers. It helps to develop a more healthy centered viewpoint and have an ability to see and understand different sides to issues. That goes for both the lefties and the righties.
brokenengine / March 20, 2006 at 01:00 pm
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The Sun has a good Sports section. If you care. I do, so it's the only reason I would pick one up. But I don't ever buy one. If one's lying around, I'll check out the sports, but I have no inclination to read the rest.

1. The Sunshine Girl. Jesus, what year is it?
2. Letters to the editor. I love how the editor will print the letter, and then rebut or agree, depending on the psin of the paper. Um, save it for the editorial.
3. The editing. Does any daily have even CLOSE to the same amount of spelling and grammatical errors? I mean, I've seen typos in the friggin 8 point headlines. Does anyone actually proof read this rag?
ryan / March 20, 2006 at 03:05 pm
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As much as I loathe the Sun's politics, I do read the op-ed section online to get their view on things.

Sidd Pitt / March 21, 2006 at 12:41 am
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Newspapers don't really make that much money from newsstands or paper box sales. They make money from selling ads. If making the paper cheaper increases circulation then there will be higher demand for ad space and they can charge more, easily making up for and far exceeding any money they might have lost in newspaper sales.

Newspapers are business enterprises run by publishers whose motives for doing so might include vanity, belief in journalistic integrity, a desire for influence freedom of the press and other romantic whatnots but in the end they mostly exist to make money. The Sun looks, feels and reads the way it does to attract a large segment of society that likes Sunshine Girls, a good sports section, to feel good about its political views and that they are the good guys. That readership attracts advertisers who want to sell those readers barbeques, domestic cars, package vacations to the Domincan Republic and so on. All papers sell to different segments of the market in the same way. If lowering the price would attract the curious and cheap to read the Sun more then it makes sense for the Sun to lower its newsstand price.
Michael / March 21, 2006 at 01:57 pm
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The Sun doesn't use hard words. I like not reading hard words. It also tells me what to think. That is nice of them. Oh, and pretty ladies too.
matt / March 22, 2006 at 05:00 am
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I don't care much for the Sun, but what is your problem with lower price?

Isn't it true that in the USA there are papers priced 25 cents?

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