City
Dose's Days Numbered?
So says Tim Casey, an analyst with BMO Nesbitt Burns, in today's Report on Business:
We would not be surprised to see the Post and Dose publications close down in this fiscal year. We ascribe no value to either asset in our valuation.
Leonard Asper, CanWest CEO, dismissed this report suggesting that Dose has at least three years to prove itself. This follows the announcement earlier in the week that Dose has started to scale back its distribution. Previously, there had been some high profile defections including the loss of Marketing Director Mark Shedletsky.
As much as we've enjoyed making fun of Dose it the past, I still think its the best free daily out there. In fact, I don't quite get why people still read the inferior Metro, or even worse, 24 Hours. Makes no sense to me.
As far as the future of Dose, I tend to believe the CEO. His comments match up with what I've heard from other sources - that CanWest is willing to absorb three years of losses on Dose before pulling the plug.
Photo: LexnGer
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Interestingly, I think the one thing that Dose should play up more is the fact that they are essentially the only national free daily. The Dose you get in Toronto is only very slightly different than the one you get in Calgary (I brought one back from there in the summer to compare) and I assume other cities as well. I always they should play this up more.
I never got Dose, struck me as a "look how edgy we are" kind of like NOW or EYE at their worst, but daily.