OTHER CITIES: VANCOUVER MONTREAL

Bye-Bye Yellow

Posted by Tim
Filed in City
October 28, 2005

Didn't want to let this landmark occasion pass without acknowledging the overhaul and redesign of Eye Weekly. While I like the new look - and spiffy new web site - I'm sad to see the iconic yellow rectangle go. The grey is nice. But it's no yellow rectangle.

I'm still making my way through all the pictures, but one of these streetcar rides I'm bound to get to an article or two. Glad to see Spacing's Dale Duncan now one of the six full time staffers.

And have you noticed how Torstar (owner of Eye, Toronto.com, Harlequin romance novels and a bunch of other academic, high-brow must-reads) is on a bit of a kick to reinvent its properties? Can't blame 'em when you see the sagging performance of its core holding, the Toronto Star.

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I like the new look. Eye is such a better weekly than our other option known as NOW. The latter used to be such a great rag and a true left-wing publication. These days they seem to be reviewing restaurants that one would expect to find reviewed in Toronto Life.

Moreover, their 'best of T.O.' has become a joke. The perennial opinion that Mr. Greek has the best greek food in the city and that Birks is the best place to buy a watch proves that the new breed of NOW readers have limited depth.

Finally, the fact that the current issue lists Torontoist as the best blog over BlogTo is further proof of the fact that NOW just plain sucks.

C'mon ... Torontoist? Gimme a break.

Posted by: Jay Morrison at October 28, 2005 10:28 AM

Actually NOW has done away with their old survey-based best of list; the new format is much better. I always laugh when I see Sushi on Bloor's ad in NOW still touting themselves as 'best new restaurant', about six years after winning that category.

It's going to take me a few weeks to get used to the new Eye. I don't particularly like the typeface. Overall, it reminds me of one of the Montreal alt-weeklies (but I can't recall which one exactly).

Posted by: paul at October 28, 2005 2:52 PM

the website overhaul matters most to me since i rarely pick up the dead tree version. and so it's not winning me over. at least the old campy site fit in my browser window. i'm forced to scroll left on my teeny tiny laptop screen to take it all in. that does not impress me. maybe i'll get some ink on my hands on the ride home tonight and check out the paper revamp...

Posted by: irc at October 28, 2005 4:14 PM

I miss the OP-ED! At least, Sasha, is stuck between two pages of Porn instead of one ;)

Posted by: Brandon Erik Bertelsen at November 21, 2005 2:31 AM